Tag Archives: YouTube

How to increase the SEO and social media impact of video

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Let’s say you have a nice, short video of places to see and things to … Continue reading

Posted in Better Online Content series, Video, Web Communications | Tagged , , , , , , , , , , | Comments Off on How to increase the SEO and social media impact of video

One thing you can do today for better SEO

Need to do something right NOW to improve where your destination or attraction shows up in search engine results? Do this:  title, describe and tag your online photos and video. Why? Because particularly for Google, universal search brings back a … Continue reading

Posted in Photos and Images, Video | Tagged , , , , , , , , , , , , , , , , | Comments Off on One thing you can do today for better SEO

How to use video in your marketing

I saw a question by a New England DMO (Destination Marketing Organization) in the LinkedIn Group “DMAI Convention and Visitors Bureau Network” about how to best use online video – they had a few ideas but wanted to ensure that … Continue reading

Posted in Video, Web Communications | Tagged , , , , , , , , , , , | Comments Off on How to use video in your marketing

No ordinary retweet: how to help content spread further online

When you publish to the web, always consider the best possible way to spread your content as widely as possible, and make that content easy for people to share. It does take more time up front, but increases the chances … Continue reading

Posted in Blogs, Meetings and Conferences, Tourism Currents, Twitter, Video, Web Communications | Tagged , , , , , , , , , , , , , | 7 Comments

The best reason to shoot video

Ask yourself this question:  when is video content better for your objectives than anything else, including photos or text? Answer  –  the best reason to shoot video is to show something interesting that wouldn’t be as powerful if shown any … Continue reading

Posted in Video, Web Communications | Tagged , , , , , , , , , | 2 Comments

A social media launchpad for hotels, restaurants and others in hospitality

When someone asks me about social media in the hospitality industry, I usually mention the Roger Smith Hotel in New York, AJ Bombers restaurant in Milwaukee and the blog written by Hawaii-based Outrigger Hotels. Then I wish that I knew … Continue reading

Posted in Facebook, Hospitality and Hotels, Photos and Images, Twitter, Video, Web Communications | Tagged , , , , , , , , , , , , , , , | 6 Comments

Insights from a CVB YouTube video channel

I was working with a tourism-related client recently about incorporating more video into their website and destination marketing. That inspired me to dig around in the Insights (analytics) section of the YouTube channel for another small CVB (Convention and Visitor’s … Continue reading

Posted in Video, Web Communications | Tagged , , , , , , , , , , , | 4 Comments

Tips for making a better Google Search Story video

Did you know that you can make your very own Search Story video like Google’s Parisian Love that played as an ad during the Super Bowl? They are a lot of fun, and it’s not hard at all.  Think of … Continue reading

Posted in Tourism Currents, Travel and Travel Media, Video, Web Communications | Tagged , , , , , , , , , , , , , , | 1 Comment

Social media crisis management: Florida beaches video in response to oil spill

Just released yesterday:  a 31 second video from Florida tourism that encourages visitors to check the Florida Live site for real-time updates on beach conditions (an example of using social media for crisis communications.) The gist is that there are … Continue reading

Posted in Video, Web Communications | Tagged , , , , , , , , , , , , , , , , , | 4 Comments

Getting started in video? Some SEO tips

You know I’m getting a bit more into video production for CVBs and tourism organizations, and I want to ensure that you understand how important it is to optimize your video content for SEO (Search Engine Optimization.) Great videos that … Continue reading

Posted in Video, Web Communications | Tagged , , , , , , , , , , , | 1 Comment