Tag Archives: video

Everyday bravery for everyone

This was one of those presentations that becomes a turning point in one’s speaking career. It was different from almost anything else I’d done before, I enjoyed the experience even more than I thought I would, and it gave me … Continue reading

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How to increase the SEO and social media impact of video

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Let’s say you have a nice, short video of places to see and things to … Continue reading

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Making a video from photos for the Comanche Nation: Quanah Parker exhibit

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’ve read S.C. Gwynne‘s excellent Empire of the Summer Moon: Quanah Parker and the … Continue reading

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One thing you can do today for better SEO

Need to do something right NOW to improve where your destination or attraction shows up in search engine results? Do this:  title, describe and tag your online photos and video. Why? Because particularly for Google, universal search brings back a … Continue reading

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Talking to Dell: how tech and social media can help tourism

After a thoroughly enjoyable day speaking and participating in Dell’s pre-SXSW Unconference for Small Business, I was asked at the after party why we at Tourism Currents feel so strongly that technology and social media can be helpful for tourism … Continue reading

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How to use video in your marketing

I saw a question by a New England DMO (Destination Marketing Organization) in the LinkedIn Group “DMAI Convention and Visitors Bureau Network” about how to best use online video – they had a few ideas but wanted to ensure that … Continue reading

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No ordinary retweet: how to help content spread further online

When you publish to the web, always consider the best possible way to spread your content as widely as possible, and make that content easy for people to share. It does take more time up front, but increases the chances … Continue reading

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The best reason to shoot video

Ask yourself this question:  when is video content better for your objectives than anything else, including photos or text? Answer  –  the best reason to shoot video is to show something interesting that wouldn’t be as powerful if shown any … Continue reading

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Building an online learning mall

From the beginning, business partner Becky McCray and I talked about developing not only our Tourism Currents course, but eventually an online “mall of services and products” tied to social media education for tourism-related organizations. Most would be ours, some … Continue reading

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Travel Post Friday: great Amtrekker tips on making better video

Although he couldn’t come in person to last year’s TBEX in New York (Travel Blog Exchange conference for travel bloggers – the sold-out 2011 TBEX is in Vancouver) I’ve never forgotten the “remote presentation” created by Brett the Amtrekker. He’s … Continue reading

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