Tag Archives: Tourism Currents

LinkedIn vs Facebook ad campaign: a case study

  I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick … Continue reading

Posted in Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 4 Comments

Social media for tour operators

(Update March 2015 – we expanded on this topic in our latest Tourism Currents newsletter and blog post, Social Media Marketing for Group Tour Operators.) Some of the best advice we’ve gotten from the SOBCon business conference was to think … Continue reading

Posted in Facebook, LinkedIn, Tourism Marketing on the Web | Tagged , , , , , , , , , , , , , | 2 Comments

Twist the prism

I kept getting stuck. I would review, poke around in and scroll through while updating and grooming the different modules, but I couldn’t see what I was looking for…missing parts, parts that needed to be moved, parts that didn’t fit … Continue reading

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Travel Post Friday: seeing landmarks in a new way

When two nutballs lie down on the ground, put their feet up and play with reflections, this is what you see. My friend and Tourism Currents co-founder Becky McCray and I are reflected in Chicago’s shiny public sculpture Cloud Gate … Continue reading

Posted in Photos and Images, Travel and Travel Media, Travel Post Friday, Web Communications | Tagged , , , , , , , , , | 2 Comments

No one said it would be easy

Building our Tourism Currents social media training business has NOT been easy. To launch in 2009 in the teeth of a recession was, ah, character-building, but seeing our logo up there as an official sponsor of the TBEX (Travel Blog … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , | 2 Comments

Complexity is not insane; it’s our job

There’s a lot of buzz about the infographic to the left that shows many of the different social media marketing-related tools and services that have sprung up in the last few years. Note: ┬áit is missing Pinterest and Foodspotting, and … Continue reading

Posted in Tourism Currents, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , , , , , , | 3 Comments

Talking to Dell: how tech and social media can help tourism

After a thoroughly enjoyable day speaking and participating in Dell’s pre-SXSW Unconference for Small Business, I was asked at the after party why we at Tourism Currents feel so strongly that technology and social media can be helpful for tourism … Continue reading

Posted in Hospitality and Hotels, Meetings and Conferences, Tourism Currents, Tourism Marketing on the Web, Video, Web Communications, What This Blog's All About | Tagged , , , , , , , , , , , , , , , | Comments Off on Talking to Dell: how tech and social media can help tourism

Liberal arts majors rejoice: you are perfect for SEO

In preparing the keywords section for our July 26 webinar with Travel Online Partners about SEO basics for tourism, I was struck by the obvious….if you have a rich vocabulary and are good at crafting descriptive sentences and well-organized paragraphs, … Continue reading

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Destination marketing: you already know the hard part

On the first day of the South by Southwest Interactive (SXSWi) tech conference in Austin, I was part of a video interview project led by Nancy Spears and the genConnect team out of Colorado. Here are their thoughts on 10 … Continue reading

Posted in Meetings and Conferences, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media, Video, Web Communications | Tagged , , , , , , , , | 1 Comment

Doors are open: Learn how to use social media for destination marketing

We are excited to announce that doors are now open for another round of online classes at Tourism Currents. There are usually three problems with most social media training: It is too basic and generic It is too advanced and … Continue reading

Posted in Tourism Currents, Travel and Travel Media, Web Communications, What This Blog's All About | Tagged , , , , , , , , , , , , , , | 2 Comments