Sheila's Guide To The Good Stuff

Most of you probably have the same reaction that I do when someone announces a “new social network”  -  oh, no, not ANOTHER one!

It’s enough to keep juggling the time-suck challenges of all the current ones, right?

So, it takes a lot for me to pay attention to yet another way to stare at some sort of glowing screen, and I have to see the new tool’s application to tourism and hospitality since that’s my business.

That’s why I’m not interested in Google+ right now (other than its implications for search) but I’m quite intrigued by Pinterest, a digital bulletin board or scrapbook that allows people to “pin” interesting photos onto a themed Board.

I first noticed some tourism geeks talking about it around August 2011, then in November 2011 BusinessWeek ran the article, “Why Image-Sharing Network Pinterest is Hot“.

The service is taking off like crazy, especially among those who like visual inspiration: photographers, travelers, decorators and stylists, designers and food enthusiasts.  If you know the story of the Fiskateers and crafting, you know that a lot of activity and discussion can happen in a passionate niche.

CVB/DMO and Hotel Pinterest Boards

What are the possibilities for tourism?

Boards could focus on your unique local foods, architecture, shopping, birding, special events or historic sites. The more specific and visually appealing, the better.

Some examples:

**  Visit Savannah on Pinterest  -  they created an inspiration Board (shown to the right) for St. Patrick’s Day, which is a HUGE annual event in Savannah.

**  Visit Jordan on Pinterest  -  the famous ruins at Petra are certainly magnificent, but how about the curative powers of country’s Dead Sea resorts?

**  Indiana Tourism on Pinterest  -  get hungry looking at their Super 46 Board of sandwiches in honor of the NFL Super Bowl #46 in Indianapolis.  Need ideas for social media integration? Note how the sandwiches campaign also shows up on the Visit Indiana blog (the Pick Your Favorite Super 46 Sandwich(es) post,) on Yelp via each sandwich restaurant’s page, on Twitter via sandwich-related tweets with the #Super46 hashtag and on their Facebook Page by status updates that highlight each sandwich, often with a video that’s also on YouTube.

**  Canton/Stark County, Ohio on Pinterest  -  building up their local Restaurants Board.

**  Wyoming Tourism on Pinterest  -  the Boards you’d expect (incredible vistas and Western stuff) but I really like their HA! Board of pics that make you chuckle.

**  Experience Columbus, Ohio  -  many exciting Boards, but here’s a nice plug for local Columbus-based crafters:  a Columbus on Etsy/Made Here Board.

**  The Hotel Klausnerhof, Hintertux, Austria  -  how about this Advent calendar Board of snowy Tyrol photos?

**  The Four Seasons Hotel in Austin  –  still a pretty new account, but I like the thought behind this 2012 Wedding Trends Board.

**  Guatemala’s Pacific Fins Resort and Marina  –   for Hemingway-esque, The Old Man and the Sea types, a Blue Water Fishing Board.

To look for other examples, try a People search on Pinterest for CVB or Visit or Tourism or Hotel.

Pinterest Can Help With SEO

Just as with photos, video or other visual social communications, spend a little time on the descriptive text of your pinned images;  all of that text can be crawled and indexed by search engines.

Yes, Pinterest counts for SEO (Search Engine Optimization.) Direct link to the SEO for Pinterest video below, by a  bridal consultant.

Also note that each Board has a Facebook “Like” button, which can help spread your curation across your follower’s Facebook networks.

Pinterest is the topic of the January 19, 2012 #tourismchat on Twitter – I’ll update this post afterward with a link to the transcript.

Update:  Here’s the 19 Jan #tourismchat transcript (about Pinterest) via Chirpstory  http://chirpstory.com/li/3920

Update 2:  My friend Troy Thompson has a terrific interview post featuring Joe Vargo, who runs the Columbus, Ohio Pinterest Boards mentioned above.  Get some insights from Joe’s experiences:  5 Questions – Joe Vargo on Pinterest 

The possibilities are pretty endless, aren’t they?

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At the national conference for the AWC (Association for Women in Communications) I was excited to speak at a session with Maria Henneberry about creating and conducting online training through webinars.

AWC organizes and runs a webinar series about a variety of communications topics (I’m on the Tech Committee that finds topics and speakers) plus we run webinars at Tourism Currents related to social media, technology and tourism/hospitality.

So, I have webinars on the brain these days. What are the main things to remember?

Do NOT make boring slide decks, take advantage of the web and multimedia tools, remember that your voice must show the enthusiasm you feel (since in many cases attendees can’t see you) and keep an eye on online presentation tools like Zipcast that easily and cheaply bring video into the mix.

Here’s the direct link to the webinar how-to presentation on my SlideShare channel, and let me know in the comments below if you have questions or feedback.

It’s a logical question from busy hospitality professionals….

How in the world are they supposed to do all this “social media stuff” while also, you know, running a hotel or resort?!

I asked this question of Andy Hayes, a tourism marketing expert, travel enthusiast, writer, speaker and all-around swell guy. With his typical humor and direct approach, he gave me some terrific answers, so I thought I’d publish the results of our email back-and-forth here, as a Q&A session.

1)  Let’s imagine that the busy operator of a hotel comes to Becky and me at Tourism Currents and says, “Tell me the first 3-5 things I need to do in the next month, in order to begin to establish a better online presence.” What would you suggest?

First thing is to remind yourself:  who are your Dream Customers and what are they looking for from you? If you get clear on that, you’ll have a good idea about the websites, platforms and types of content you’ll want to deliver online.

For example, if you’re a romantic hotel for couples, I’m guessing that photos and romantic stories will be a highlight and maybe a juicy email newsletter with tips for keeping that spark in the relationship. Family hotel? Videos of kids splashing in the pool and fun contests on Facebook might be up your alley.

Think less about “I’m a hotel” and more about “I’m an expert on hospitality and _______________.”

Secondly, get clear on what medium is your strength. If you consider yourself the next Oprah, then get yourself a camera and start doing snappy video. A talker, but not interested in being on screen? Podcasting might be for you. Maybe you’re a photographer – or a writer. It doesn’t matter, but get clear on your strengths and how that meshes with your customer’s desires – if you do the things you’re good at, you’ll keep doing it, and your customers will love it in the process.

Now, with those two pieces of information, experiment. Talk to people. Try things – coupons, discounts, special wacky promotions, interviews, lots and lots of storytelling. I believe the saying is “throw it on the wall and see what sticks.” Now, I know you’re timestrapped, but the magic is in watching carefully and deciding whether you need to keep trying or whether you need to try something else. (Hint: keep those conversations with your favorite, bestest customers going. They’ll give you invaluable advice.)

2)  A hotel operator says, “I can’t sit trapped at a computer all day, but I do have a smartphone. How can it help me listen to and respond to customers ‘on the fly’ as I go through my day?”

It’s all about flow – a lot of the things you do already every day you can incorporate into monitoring and promoting your social media presence.

Let’s take it step by step:

a. Get your toolbelt in place. There are a million and one phone apps out there, so decide on which things you’re going to use….something for images? Video? A Facebook app?  That means testing things out. That means being frustrated and time-stretched for a couple of weeks. (You might remember this feeling when you opened your hotel. Welcome back to the future.)

b. Get your habits in place. Start getting into some habits – they’re good for you, and they’re good for your customers. Maybe you do a room walkthrough at 1PM everyday – use that opportunity to always tweet a picture of something interesting. Maybe you get into the office an hour before anybody else – spare 15 minutes to flip through TripAdvisor and other review sites to ensure there isn’t anything you need to address or respond to. Check your Tweets and Facebook to answer questions at least a couple of times a day. Do these things every day until you don’t notice you’re doing them.

c. Get in the mindset of being a reporter. Start to be mindful of when a “story” is developing in front of you. Maybe a guest has a story. Maybe one of your staff has a story. Maybe you just saw something that’s been there for ages and thought, “Oh – that would be a fab blog post!” Well, write it down, or heck, type it up quick on your phone with those snazzy tools you put in your toolbelt. You’re in charge, so tell that story – you do it so well, ya know.

3)  How can my business keep our online content fresh and interesting? There are only so many times that we can talk about our rooms or our pool or our business center, right?

Let me share with you two fallacies that you may be under the influence of, my dear hotelier:

One, what is boring and not interesting to you may be very interesting to your customer. Why did you call your hotel the Big Green Dream Machine? Why did you even open a hotel? Why did you hire that one kid whose left foot is bigger than the right?

(Tip: the opposite can also be true. You know that press release you sent out to the media about your swimming pool being re-caulked in time for summer? Er, that wasn’t news.)

Two, there is no rule to say that if there is nothing interesting going on, you can’t create a diversion. And the story doesn’t always have to be about you! If there is a big parade in town, bake some specialty cupcakes and tell your Twitter followers to stop in for one (then ask them to tweet about it). Try a new color of paint in a room and ask folks to vote on their fave. Ask the new restaurant in town to give you a few bottles of champagne for guest bookings in exchange for a bit of a Q&A interview on your blog.

Fresh and interesting? The possibilities are ENDLESS. I repeat. ENDLESS. Have fun, let loose (but stay professional). Get creative. If you don’t, your competition will.

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Getting a bit tired of people offering to buy you coffee and “pick your brain?”

I have to tell you, this sort of request was a lot less bothersome when I had a salaried position than it is now, when I’m an entrepreneur and a freelance writer/speaker/consultant, and my time is quite literally how I make a living.

Sure, some people don’t mean anything by it, some have read networking advice that says I’ll be flattered to be asked, and others really ARE moochers.

How can you tell the difference, and how can you turn those people who are fishing for information into possible paying customers of your work?

I have some answers for you.

There’s a live webinar on the topic coming up tomorrow (April 26, 3 pm CST) with me and my Tourism Currents business partner Becky McCray, plus we’re including a toolkit with a workbook and role-playing audio, all in a package we’re calling How To Draw the Line Between Free and Paid.

The live version of our webinar will only be offered this one time; anyone who signs up after Tuesday will have to settle for the recording. During the webinar, we’re going to add some valuable tips:

• The advantages (yes, there are a few) and disadvantages of sometimes working for no pay.
• How to tell the difference between predatory brain-picking and friendly questioning.
• Why social media tends to cause us to be overly casual about the value of our work.

All the details are here: http://is.gd/DrawTheLine

If you’re ready to jump right in and sign up, go straight to the registration page here: http://is.gd/DrawTheLineSignUp

Nope, it’s not free; it’s $37. We’re charging because we want you to take it seriously, and actually do the work required to set up a system to change brain-pickers into customers.

Plus, we’ve gotta stand by our own words, and no, you may not pick our brains for free!

We promise, though, that it will be worth every penny.

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!)

Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city (or fair-sized town.)

Thanks to Best Family Travel Advice for hosting the previous edition, and we look forward to the next one on April 6, hosted by Travel with Teens and Tweens.

If you would like to host a future Carnival edition on your blog (May 18 and June 1 are still open) please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in the Americas

Savannah, Georgia, USA Kerry Dexter presents World comes to Savannah: Savannah Music Festival posted at Perceptive Travel Blog, saying, “17 days of concerts at the Savannah music festival reflect the city’s heritage as a musical crossroads.”

Cleveland, Ohio, USA Joe Vargo presents Ethnic Eats in Cleveland posted at DiscoveringOhio.  [a tourism blog; yay!]

Purcellville, Virginia, USA Jeremy Harvey presents A Wall at Sunset Hills Vineyard posted at VisitLoudounBlog.com, saying, “Thanks for considering using my post. Keep up the great work Sheila. I love reading your blog! Cheers.”   [a tourism blog; yay! And thanks, Jeremy.]

Vancouver, British Columbia, Canada Lindsay Dianne presents West Coast Awakening and Granville Island Market posted at The Urban Momtographer, saying, “Granville Island Public Market, Vancouver, BC, Canada.”

Brasilia, Brazil Carolyne Hall presents Brasilia, Brasil: Uma cidade moderna posted at Lady on a Roof, saying, “My trip to Brasilia, Brazil. ”

Seattle, Washington, USA Abi King presents Street Art In Seattle | The Best Cultural Travel & Adventure posted at Inside the Travel Lab, saying, “A funky look at Seattle’s less well-known street art.”

Hamilton, Ontario, Canada Kayla presents Whitehern Historic House Highlights posted at Adventures in Heritage, saying, “Review of going to a local historical museum in Hamilton, Ontario, Canada.”

Atlanta, Georgia, USA Nichole presents Four fun places in Atlanta to visit with your kids posted at Butterscotch Sundae.

Tampa, Florida, USA Nicole presents The Bricks of Ybor in Ybor City, Tampa, Florida posted at Arrows Sent Forth, saying, “The Bricks of Ybor is a great choice for dining with kids while visiting Tampa.”

(more…)

Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city (or fair-sized town.)

The previous edition was here on Sheila’s Guide and the next edition will be hosted on the Perceptive Travel blog on Wednesday, February 23.

Any posts from blogs by tourism organizations (CVB, DMO, Tourist Board,) hospitality or economic development organizations are particularly welcome, as long as they’re about something in one city or town!

If yo would like to host a future Carnival edition on your blog (March 9 and March 23 are still open, and I could certainly use the help because March is crazy for me) please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in the Americas

Indianapolis, Indiana, USA Nicole presents Experiencing Egypt at the Children’s Museum of Indianapolis posted at Arrows Sent Forth, saying, “The ‘Take Me There: Egypt’ exhibit at the Children’s Museum of Indianapolis allows kids to experience life in an Egyptian village through hands-on play.”

Nashville, Tennessee, USA Alethea Hutchison presents Viva Nashvegas! posted at I’m Domestic…not Dead!, saying, “The way Nashville views celebrity.”

New York, New York, USA Madeleine Begun Kane presents Snow Job (A Limerick Duet) posted at Mad Kane’s Humor Blog.

(A CVB blog – Yay!)—> Spokane, Washington, USA Teresa Ide presents My New Neighborhood Bar posted at Spokane Insiders’ Blog.

Seattle, Washington, USA Byteful Travel presents The Radical Act of Kindness that Floored Me when I visited a Seattle Farmer’s Market posted at Byteful Travel, saying, “What would you do if someone you’d never met walked up to you and gave you a gift, completely unexpectedly? I had to face this amazing reality one sunny day after I’d just stumbled into the Queen Anne farmer’s market (where I discovered an amazing new fruit, a ‘pluot’). And the entire experience reinforced in me how magical travel can truly be.”

Orlando, Florida, USA Jennifer Miner presents Spring Break Vacation in Orlando – 5 Tips to Save Time posted at The Vacation Gals, saying, “Spring break in Orlando’s big theme parks can be frustrating, what with all the crowds and long lines. Here are 5 tips to help save time at Disney World and Universal Studios Orlando.”

Ojai, California, USA Andy Hayes presents California’s Secret Sunshine Valley: Ojai posted at Sharing Travel Experiences, saying, “Want to know the secrets of the Ojai Valley?”

Virginia Beach, Virginia, USA Apryl Chapman Thomas presents Spotting Winter Wildlife (and Possibly Whales) in Virginia Beach, Virginia posted at Southern Hospitality Magazine Traveler.

Kualoa, Oahu, Hawaii, USA Jennifer presents Kualoa Ranch – Oahu, Hawaii posted at Two Kids and a Map.

New Orleans, Louisiana, USA Sarah V. presents Beignets! posted at Wandering Off.

(more…)

Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city (or fair-sized town.)

The previous host was the Perceptive Travel blog and the next edition will again be hosted here on Sheila’s Guide on Wednesday, February 9.

If you’d like to host a future Carnival edition on your blog (February 23 and March 9 are open) please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in Europe

Orta San Giulio, Italy Donna Hull presents Baby Boomer Tips for Visiting Orta San Giulio, Italy posted at My Itchy Travel Feet, saying, “Outdoor cafes facing a lake that hosts a medieval island, walks through a park-like setting where chapels depict the life of St. Francis of Assisi through painted frescoes – you’ll find an un-touristy Italian paradise in Orta San Giulio.”

Istanbul, Turkey Nicole Elena Robertson presents Istanbul posted at Nicole Elena Robertson, saying, “Istanbul is a beautiful city, rich in history, and often overlooked by Western travelers. While researching my upcoming trip, I’ve gathered some stunning photos of Istanbul.”

Oslo, Norway Anne-Sophie Redisch presents Oslo – 10 Great Free Cultural Attractions posted at Sophie’s World, saying, “Oslo’s premier attraction is nature, and there are many, many ways to enjoy the great outdoors, free of charge. But it’s cold out these days. And not absolutely everyone loves skiing in sub-zero temperatures. So here are 10 favourite cultural attractions, less strenuous and completely free of charge.”

Leeds, Yorkshire, England Keith Kellett presents Winter at Roundhay Park posted at Travelrat’s Travels.

Amsterdam, the Netherlands r0dman presents Backpacking in Amsterdam posted at on the way to somewhere, saying, “We would just walk for a bit, then sit down and watch the thousands of people ride past on bicycles, families playing on the grass, dogs playing until they fight each other and then playing again, and all of the other things that happen when you take the time to sit and watch. It was relaxing, but it was interesting too.”

Rome, Italy Tim Freeman presents Weekend in Rome posted at Madrileño Americano, saying, “This blog post outlines my trip to Rome, Italy.”

Paris, France Robin Locker presents Go Organic in Paris posted at My Melange.

Cities in the Americas

Miami, Florida, USA Anna presents Meet my favourite city in the world posted at Anna’s Life and Mistakes, saying, “Miami…the unregrettable addiction”

Nashville, Tennessee, USA Nicole presents Finding my bliss at Blissdom in Nashville posted at Arrows Sent Forth, saying, “My memories of the atrium at the Opryland Hotel in Nashville and why I’m excited to visit again during the Blissdom conference.”

(more…)

Welcome to the December 15, 2010 edition of the Carnival of Cities, where we tour the world in a single blog post via submissions from a variety of different blogs, all about any aspect of one city (or fair-sized town.)

I hosted the previous edition on BootsnAll Family Travel, and the next host is the Trekaroo Blog on Wednesday, December 29.

If you’d like to host a future Carnival edition on your blog (January 12 and 26 plus February 9 are open) please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in Europe

Copenhagen, Denmark Katie Sorene presents 6 Reasons Why I Love Copenhagen posted at Travel Blog – Tripbase, saying, “After a trip to TBEX Europe I fell in love with Copenhagen! Find out about the city’s penchant for cakes, fairy tales and things that work!”

Munich, Germany Elmer Boutin presents Bavarian Dream Vacation – Day 1, Munich posted at Musings of Řehoř.

Vienna, Austria Happy Hotelier presents 5 Tips for Visiting Vienna in Luxury posted at Happy Hotelier, saying, “For me Vienna is the Number 0ne destination in Europe: Old World Chic in a relaxed romantic environment”

Cities in the Americas

Detroit, Michigan, USA Dominique King presents Fill your shopping basket with regional goodies at Detroit’s Eastern Market posted at Midwest Guest, saying, “Detroit’s Eastern Market lays claim to being the largest historic public market district in the United States, and this huge open-air farmers market has a history dating back more than 160 years.”

Austin, Texas, USA My reasons why Austin Rocks: Shop the world at Tesoros Trading Company posted at Perceptive Travel Blog, saying, “I’ve shopped here for decades; great stuff at reasonable prices, and they’re online, too.”

Rancho Cucamonga, California, USA Sharlene Earnshaw presents Ontario and Rancho Cucamonga with kids posted at Suite Trip.

Linden, New Jersey, USA Khaleef @ KNS Financial presents NJ City Collects Over $1Million in 3 Months From Red Light Cameras posted at Faithful With A Few, saying, “By installing 3 red light (traffic) cameras, a New Jersey city has collected over $1 Million in only 3 months! How did they pull it off? Was it about money or safety? Read the full story and chime in!”

(more…)

One of the takeaway points at my SoMeT blogging/content presentation was to spend more time focusing on the small details of your destination. Look at the world through a mental soda straw to shed light on the unique and interesting, rather than only writing list posts (“Top 10 Beaches” blah blah) or broad overviews.

This photo is to illustrate the concept.

It was taken with a Canon PowerShot point-and-shoot camera, but using the Macro (close-up) mode, which can do some really fun stuff for you.

It is part of the patterned door of an antique pie safe at Clyde’s Willow Creek Farm, a unique restaurant and tavern in Broadlands, Virginia which is part of the Washington, DC area’s wine country (and a big thank you, preservationists for keeping our history alive in such places.)

See the poked-up holes?

Those are made by sticking a nail through the thin metal to make decorative patterns that also provide ventilation for the pies stored on shelves within.

Can you now imagine someone laboriously doing that by hand a long time ago….poke-poke-poke, but always with design in mind, like the paisley swirl detail seen in the photo?  It brings joy to an everyday piece of furniture while also serving a purpose.

Takeaway from this:   Soda straw. Get super-close. Use your camera’s Macro setting. Find those little miniature landscapes that tell a story.

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Although our Tourism Currents online learning community is a pretty new startup, we decided this month to sponsor an event for the first time.

Now we’re in the “big leagues,” right?  :)

It’s the Get Smart professional development conference run by the very active Austin, Texas AWC (Association for Women in Communications) chapter.

I’ve been an AWC member since 2006 (my journalist Mom is an Member Emeritus, ever since it was an honors journalism sorority in the 1950′s) and it is chock-full of a lot of very networked communicators, many of whom are involved in some aspect of tourism or hospitality.

One benefit of our sponsorship is the chance to provide “collateral” – some swag, a printed handout or something – to be distributed to conference attendees.

Now, I was as clueless about this as I was about how to run a trade show booth on a budget, but after some thought I realized that no one wants yet another brochure or piece of paper with pretty pictures.  They want useful information.

So, I rejiggered a simple Word document handout that I’d done for the Texas Travel Summit on social media resources for CVBs to attract conferences, and made it a more general “Tourism Currents favorite resources and tips for social networking.”

Our favorites for finding blogs?  Alltop.com (here’s the Alltop Tourism Industry channel) and Google’s blog search engine.

Our favorite parts of LinkedIn?  The Groups and Answers sections.

Our best tip for Twitter?  Follow one or more of the many regularly scheduled industry-specific hashtagged Twitter chats.

Why are videos and images important?  Because they are great for SEO (Search Engine Optimization) if fully titled, tagged and described.  There is less competition for them than for text in universal search.

None of these are blinding revelations, but if every person who gets one of our handouts learns some tidbit they didn’t already know, then we’ve succeeded in not killing trees simply to get our name out there.  If they contact us for more training….well, so much the better!

Tourism Currents logo, URL, Twitter names and email address at top, helpful info, all on one page  –  BOOM.  We’re done.

What sort of ideas do you have for printed collateral that best benefits your event sponsorship? I’d love to hear from you down in the comments.