Tag Archives: strategy

Making the cultural arts work for your community

Although there are examples and case studies about how the arts can revitalize a town, you probably have anecdotal evidence from your own experiences, too. What is often the first step to a downtown renewal? Artists and creative types move … Continue reading

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Before you get started on Instagram (or any social media) do this

Here’s a forum question that I saw recently from a smart but very busy destination marketing professional. Does it sound like your situation? Q: I am, I’m afraid, woefully slow on jumping on the Instagram bandwagon. How do I go … Continue reading

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Does social media make sense for…? How to answer that for any industry

I hear this a lot: “My organization/association/industry doesn’t really use social media, but maybe we should. Can you come speak to our group about it?” When I hear that, it’s akin to waving a red cape in front of a … Continue reading

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Why are you on Facebook?

Everyone from a newbie travel blogger to an experienced destination marketing organization has confessed to me that the only thing they pay attention to on Facebook is how to get more followers and bigger numbers. When I ask what they … Continue reading

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A social media strategy framework that anyone can use

I recently went against my own rules about working for free, but the result was winning a contest, connecting with a probable client and confirming in my own head that getting started with any organization’s social media strategy is actually … Continue reading

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