Tag Archives: stats

LinkedIn vs Facebook ad campaign: a case study

  I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick … Continue reading

Posted in Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 4 Comments

How I know you’re full of it about ROI

I’m getting cranky about how some folks misuse the acronym ROI (Return on Investment) particularly with regard to the ROI of social media¬†and bloggers. ROI is a mathematical formula, with results usually expressed as a percentage. Nothing more, nothing less. … Continue reading

Posted in Blogs, Reaching out to bloggers and travel media, Web Communications | Tagged , , , , , , , , , , , , , , | 6 Comments

Insights from a CVB YouTube video channel

I was working with a tourism-related client recently about incorporating more video into their website and destination marketing. That inspired me to dig around in the Insights (analytics) section of the YouTube channel for another small CVB (Convention and Visitor’s … Continue reading

Posted in Video, Web Communications | Tagged , , , , , , , , , , , | 4 Comments