Tag Archives: social media

See the new blog layout? It’s sure not ’cause I planned it this way.

Yes, the blog looks different. That’s because I made a mess. This is what happens when you are trying to improve a blog’s loading speed (a site that is slow to load = bad, both for readers and for SEO.) … Continue reading

Posted in Life-hacking and Tips for Better Living, What This Blog's All About | Tagged , , , , , , , | 5 Comments

Better online content: don’t forget audio

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) In the rush towards more visual content like photos and video, don’t forget about appealing … Continue reading

Posted in Better Online Content series, Internet radio and audio, Mobile, Web Communications | Tagged , , , , , , , , , , , , , , , | Comments Off on Better online content: don’t forget audio

How to find your locals on Instagram

While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes … Continue reading

Posted in Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

How to get more traffic to your blog

Unless your blog is a completely noncommercial, hobbyist diary project, you may occasionally want someone to read it, look at your photos and watch your videos. Creating content is only the first step in online publishing; the next steps involve … Continue reading

Posted in Blogs, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 5 Comments

The 8 WordPress plugins that I recommend for your blog

The great thing about (powerful AND free) WordPress.org online publishing software is that you can customize it with plugins. The problem with this abundance of bloggy toys is that there are so many different ways to customize, you may go … Continue reading

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Protect your online reputation by listening and responding

Your online reputation built on many things, including the impression people get when they search for you and/or your business, organization or destination online. All of those reputation management services you read about don’t do anything mysterious; they basically churn … Continue reading

Posted in Meetings and Conferences, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | Comments Off on Protect your online reputation by listening and responding

Travel Post Friday: Tech and Travel in India

By the time you read this, I’ll be in the Kerala region of India for a conference about travel, technology and tourism: ICTT 2013, the International Conference on Travel Technology India. It’s an incredible chance to talk about my favorite … Continue reading

Posted in Economic Development, Hospitality and Hotels, Meetings and Conferences, Tourism Marketing on the Web, Travel and Travel Media, Travel Post Friday, Web Communications | Tagged , , , , , , , , , , , | 1 Comment

My thoughts on the TBEX 2013 travel blogging conference

My relationship with the TBEX travel blogging conference dates from the second one in New York (kind of a pickup ball game with a little over 100 people in an NYU theater in Greenwich Village, where I spoke on a … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , | 5 Comments

Personal experience still trumps everything

The human brain is a stubborn, funny thing. It believes what it wants to believe, and trying to get someone to change that – to literally “change their mind” – is one of the most difficult challenges faced by communications … Continue reading

Posted in Economic Development, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , | Comments Off on Personal experience still trumps everything

The ROI of social media: one woman’s proof

Here is a social media ROI (Return on Investment) case study with a sample group of one: me. This is what the dashboards, analytics and all that jazz have such a hard time showing you, but that doesn’t mean it … Continue reading

Posted in Blogs, Meetings and Conferences, Twitter, Video, Web Communications | Tagged , , , , , , , , | 4 Comments