Tag Archives: social media

What kind of blogger coverage is best for you?

It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a #blogchat on blogger outreach (#blogchat is one of the first and biggest regularly-scheduled chats … Continue reading

Posted in Blogs, Reaching out to bloggers and travel media, Twitter, Web Communications | Tagged , , , , , , , , , , , , , , , , | 2 Comments

How to increase the SEO and social media impact of video

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Let’s say you have a nice, short video of places to see and things to … Continue reading

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Social media is not hard: you talk about pie

Too many folks WAY over-complicate social media. As my Tourism Currents business partner Leslie McLellan says, “It’s NOT rocket science; it’s social.” The screenshot above is an enjoyable exchange on Twitter between me (who likes to visit OKC and tell … Continue reading

Posted in Twitter, Web Communications | Tagged , , , , , , , , , , , , , , , , , , , , , | Comments Off on Social media is not hard: you talk about pie

See the new blog layout? It’s sure not ’cause I planned it this way.

Yes, the blog looks different. That’s because I made a mess. This is what happens when you are trying to improve a blog’s loading speed (a site that is slow to load = bad, both for readers and for SEO.) … Continue reading

Posted in Life-hacking and Tips for Better Living, What This Blog's All About | Tagged , , , , , , , | 5 Comments

Better online content: don’t forget audio

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) In the rush towards more visual content like photos and video, don’t forget about appealing … Continue reading

Posted in Better Online Content series, Internet radio and audio, Mobile, Web Communications | Tagged , , , , , , , , , , , , , , , | Comments Off on Better online content: don’t forget audio

How to find your locals on Instagram

While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes … Continue reading

Posted in Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

How to get more traffic to your blog

Unless your blog is a completely noncommercial, hobbyist diary project, you may occasionally want someone to read it, look at your photos and watch your videos. Creating content is only the first step in online publishing; the next steps involve … Continue reading

Posted in Blogs, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 5 Comments

The 8 WordPress plugins that I recommend for your blog

The great thing about (powerful AND free) WordPress.org online publishing software is that you can customize it with plugins. The problem with this abundance of bloggy toys is that there are so many different ways to customize, you may go … Continue reading

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Protect your online reputation by listening and responding

Your online reputation built on many things, including the impression people get when they search for you and/or your business, organization or destination online. All of those reputation management services you read about don’t do anything mysterious; they basically churn … Continue reading

Posted in Meetings and Conferences, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | Comments Off on Protect your online reputation by listening and responding

Travel Post Friday: Tech and Travel in India

By the time you read this, I’ll be in the Kerala region of India for a conference about travel, technology and tourism: ICTT 2013, the International Conference on Travel Technology India. It’s an incredible chance to talk about my favorite … Continue reading

Posted in Economic Development, Hospitality and Hotels, Meetings and Conferences, Tourism Marketing on the Web, Travel and Travel Media, Travel Post Friday, Web Communications | Tagged , , , , , , , , , , , | 1 Comment