Tag Archives: social media

My thoughts on the TBEX 2013 travel blogging conference

My relationship with the TBEX travel blogging conference dates from the second one in New York (kind of a pickup ball game with a little over 100 people in an NYU theater in Greenwich Village, where I spoke on a … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , | 5 Comments

Personal experience still trumps everything

The human brain is a stubborn, funny thing. It believes what it wants to believe, and trying to get someone to change that – to literally “change their mind” – is one of the most difficult challenges faced by communications … Continue reading

Posted in Economic Development, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , | Comments Off on Personal experience still trumps everything

The ROI of social media: one woman’s proof

Here is a social media ROI (Return on Investment) case study with a sample group of one: me. This is what the dashboards, analytics and all that jazz have such a hard time showing you, but that doesn’t mean it … Continue reading

Posted in Blogs, Meetings and Conferences, Twitter, Video, Web Communications | Tagged , , , , , , , , | 4 Comments

A blogger is not always the droid you’re looking for

Some influential online communicators either don’t have a blog or it’s pretty dormant. Their channels are elsewhere. They might be big on Facebook, or very active on Twitter, or photo powerhouses on Flickr and Instagram, or busy with LinkedIn, but … Continue reading

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An overlooked social network: SlideShare

For research into a topic, plus ideas and examples that can improve your own presentation visuals, it’s hard to beat SlideShare. When a speaker says, “Give me your business card and I’ll send you my slides” after a presentation, I … Continue reading

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How to find travel bloggers? Go where they hang out, online and off

To find travel bloggers (or any niche group) you need to go where they are, both on- and offline hangout spots. Of course, don’t be that annoying, sales-y, pushy person once you get there, but I digress…. Since I started … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Takeaways for tourism and travel pros from SXSW Interactive 2013

Now that I’ve had a few weeks to “let it cook” as Liz Strauss would say, here are a few thoughts from the 2013 SXSW (South by Southwest) Interactive tech conference in Austin. Yes, I could have posted this more … Continue reading

Posted in Meetings and Conferences, Tourism Marketing on the Web, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Great tourism Facebook Pages: smaller towns show the way

For me, the most engaging and powerful Facebook Pages have a distinctive, friendly, human voice. They nurture their Page community, share all kinds of helpful information (plus the occasional just-for-fun item) and post often enough that I see them fairly … Continue reading

Posted in Facebook, Web Communications | Tagged , , , , , , , , , , , , , , | 2 Comments

Before you get started on Instagram (or any social media) do this

Here’s a forum question that I saw recently from a smart but very busy destination marketing professional. Does it sound like your situation? Q: I am, I’m afraid, woefully slow on jumping on the Instagram bandwagon. How do I go … Continue reading

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Making a video from photos for the Comanche Nation: Quanah Parker exhibit

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’ve read S.C. Gwynne‘s excellent Empire of the Summer Moon: Quanah Parker and the … Continue reading

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