Tag Archives: social media

Personal experience still trumps everything

The human brain is a stubborn, funny thing. It believes what it wants to believe, and trying to get someone to change that – to literally “change their mind” – is one of the most difficult challenges faced by communications … Continue reading

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A blogger is not always the droid you’re looking for

Some influential online communicators either don’t have a blog or it’s pretty dormant. Their channels are elsewhere. They might be big on Facebook, or very active on Twitter, or photo powerhouses on Flickr and Instagram, or busy with LinkedIn, but … Continue reading

Posted in Blogs, Web Communications | Tagged , , , , , , , , , , , , , | 1 Comment

An overlooked social network: SlideShare

For research into a topic, plus ideas and examples that can improve your own presentation visuals, it’s hard to beat SlideShare. When a speaker says, “Give me your business card and I’ll send you my slides” after a presentation, I … Continue reading

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How to find travel bloggers? Go where they hang out, online and off

To find travel bloggers (or any niche group) you need to go where they are, both on- and offline hangout spots. Of course, don’t be that annoying, sales-y, pushy person once you get there, but I digress…. Since I started … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers, Tourism Currents, Tourism Marketing on the Web, General, Travel Topics | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Takeaways for tourism and travel pros from SXSW Interactive 2013

Now that I’ve had a few weeks to “let it cook” as Liz Strauss would say, here are a few thoughts from the 2013 SXSW (South by Southwest) Interactive tech conference in Austin. Yes, I could have posted this more … Continue reading

Posted in Meetings and Conferences, Tourism Marketing on the Web, General, Travel Topics, Web Communications | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Great tourism Facebook Pages: smaller towns show the way

For me, the most engaging and powerful Facebook Pages have a distinctive, friendly, human voice. They nurture their Page community, share all kinds of helpful information (plus the occasional just-for-fun item) and post often enough that I see them fairly … Continue reading

Posted in Facebook, Web Communications | Tagged , , , , , , , , , , , , , , | 2 Comments

Before you get started on Instagram (or any social media) do this

Here’s a forum question that I saw recently from a smart but very busy destination marketing professional. Does it sound like your situation? Q: I am, I’m afraid, woefully slow on jumping on the Instagram bandwagon. How do I go … Continue reading

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Making a video from photos for the Comanche Nation: Quanah Parker exhibit

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’ve read S.C. Gwynne‘s excellent Empire of the Summer Moon: Quanah Parker and the … Continue reading

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4 ways to connect with travel bloggers besides pitching them with email

Sure, those who want to get their destination, hotel or business in front of travel bloggers can email-bomb whichever ones have high Klout/social influence scores, or they can buy a list of blogger names from some company and email-bomb them … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers, Travel Topics, Twitter | Tagged , , , , , , , , , , , , , , , , , | 7 Comments