Tag Archives: SEO

How to increase the SEO and social media impact of video

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Let’s say you have a nice, short video of places to see and things to … Continue reading

Posted in Better Online Content series, Video, Web Communications | Tagged , , , , , , , , , , | 1 Comment

One thing you can do today for better SEO

Need to do something right NOW to improve where your destination or attraction shows up in search engine results? Do this:  title, describe and tag your online photos and video. Why? Because particularly for Google, universal search brings back a … Continue reading

Posted in Flickr and Photos, Video | Tagged , , , , , , , , , , , , , , , , | Comments Off

The beginning of the end for Google

People may think I’m nuts, but Google+ is going to be the lever that begins prying Google away from total domination of much of our online lives. What follows is, of course, conjecture, but one thing I’ve learned over the … Continue reading

Posted in Facebook, Flickr and Photos, Web Communications, Websites, Why Am I Here? Philosophy of this Blog | Tagged , , , , , , , , , , | 12 Comments

Pinterest and tourism: visual inspiration for your visitors

Most of you probably have the same reaction that I do when someone announces a “new social network”  –  oh, no, not ANOTHER one! It’s enough to keep juggling the time-suck challenges of all the current ones, right? So, it … Continue reading

Posted in Flickr and Photos, Hospitality, Web Communications | Tagged , , , , , , , , , , , , , , , | 32 Comments

Liberal arts majors rejoice: you are perfect for SEO

In preparing the keywords section for our July 26 webinar with Travel Online Partners about SEO basics for tourism, I was struck by the obvious….if you have a rich vocabulary and are good at crafting descriptive sentences and well-organized paragraphs, … Continue reading

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Sinking in a pile of local search results

Pretend you are a visitor to town XYZ. Go stand in some central area – maybe downtown – where your visitors tend to cluster. Pull out your phone, open up the browser, and type “XYZ restaurants” or “XYZ hotels” into … Continue reading

Posted in Mobile, Tourism Marketing on the Web, General, Travel Topics, Web Communications | Tagged , , , , , , , , , , , , | 1 Comment

How to get links for your blog or website

Who is most likely to link to your content? Those who find it valuable, but especially other online publishers who know you, appreciate your work and want to help give you a boost. How do you get their attention and … Continue reading

Posted in Blogs, Reaching out to bloggers, Travel Topics, Web Communications | Tagged , , , , , , , , , , , , , , | 8 Comments

What is old is new again: Blog Carnivals for link building and SEO

A long time ago (early 2006) I was a brand-new blogger just getting started growing the BootsnAll Family Travel blog. There was a lot to learn about how to get traffic to a blog – or from a B2B perspective, … Continue reading

Posted in Blogs, Carnival of Cities blog carnival, Web Communications | Tagged , , , , , , , , , , , , | 8 Comments

Getting started in video? Some SEO tips

You know I’m getting a bit more into video production for CVBs and tourism organizations, and I want to ensure that you understand how important it is to optimize your video content for SEO (Search Engine Optimization.) Great videos that … Continue reading

Posted in Video, Web Communications | Tagged , , , , , , , , , , , | 1 Comment

Help ALL visitors to your sites: BuzzVoice and video captioning

We are used to seeing handicapped parking spots and curb cuts, but how many of us think about the accessibility of the Internet – specifically travel and tourism Web sites – to those with disabilities? As I discussed in an earlier … Continue reading

Posted in Blogs, Internet radio and audio, Life-hacking and Tips for Better Living, Web Communications | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 6 Comments