Tag Archives: ROI

The ROI of social media: one woman’s proof

Here is a social media ROI (Return on Investment) case study with a sample group of one: me. This is what the dashboards, analytics and all that jazz have such a hard time showing you, but that doesn’t mean it … Continue reading

Posted in Blogs, Meetings and Conferences, Twitter, Video, Web Communications | Tagged , , , , , , , , | 4 Comments

Looking into a Twitter Wayback Machine

Of all the social media tool and channel options that bombard us daily, the most indispensable, cannot-live-without ones for me are my blogs….and Twitter. My good friend (since 1978!) and tech mentor Dwight Silverman, editor at the Houston Chronicle and … Continue reading

Posted in Twitter, Web Communications | Tagged , , , , , , , , , , | 4 Comments

How I know you’re full of it about ROI

I’m getting cranky about how some folks misuse the acronym ROI (Return on Investment) particularly with regard to the ROI of social media¬†and bloggers. ROI is a mathematical formula, with results usually expressed as a percentage. Nothing more, nothing less. … Continue reading

Posted in Blogs, Reaching out to bloggers and travel media, Web Communications | Tagged , , , , , , , , , , , , , , | 6 Comments

Tech trends 2012

Each spring I do a “snapshot in time” webinar for the AWC (Association for Women in Communications – I’m on the AWC National Board of Directors) about technology trends for communicators. It also includes a quick wrap-up of trends I … Continue reading

Posted in Web Communications | Tagged , , , , , , , , , , , , , , , , | 2 Comments