Tag Archives: public relations

You are worth every penny: join me at the 2013 AWC National Conference

One of my extracurricular activities outside of speaking and writing is serving on the National Board of Directors for the AWC (Association for Women in Communications.) My Mom has been a member since she was an honors journalism student in … Continue reading

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NMX BlogWorld New York 2012 wrap-up: press trips, ROI, goofs and serious blogging

After a whirlwind week in Manhattan at the East Coast version of New Media Expo/NMX presented by BlogWorld (NMX is the new name for BlogWorld & New Media Expo) here are a few takeaways that you may find useful: ** … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers, Web Communications | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 5 Comments

How to reach out to bloggers and (aack) influencers

In a previous post, I wrote pretty frankly about how to reach out to bloggers, and what makes us crazy. Since I still get this question a LOT, it might be time to revisit the issue. Because the answer is … Continue reading

Posted in Reaching out to bloggers, Travel Topics, Web Communications, What This Blog's All About | Tagged , , , , , , , , , , , , | 11 Comments

How to listen online: get an army of ears

Remember that old saying (maybe from your parents) that there’s a reason you have one mouth and two ears? It certainly applies to online communications.  Try to listen more than you talk….I know, I know, rather strange advice coming from … Continue reading

Posted in Blogs, Twitter, Web Communications | Tagged , , , , , , , , , | 8 Comments

Bloggers and PR: the cold, hard truth

PR practitioners, if you remember this, you’ll be a lot less frustrated…. Unless you have a signed contract with a blogger for advertising or some sort of goods/services exchange, bloggers owe you nothing. Nada. Zilch. Not one tweet. Not one Flickr … Continue reading

Posted in Reaching out to bloggers, Travel Topics, Web Communications | Tagged , , , , , , , , , | 14 Comments

This gives travel and tourism PR a bad name

Are you kidding me? NINE images attached to this PR email blast that dumped (twice) into my IN box, with the subject line in ALL CAPS just to ensure I didn’t miss it. Er, I never write about celebrities. Or … Continue reading

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How to reach out to bloggers, and what makes us crazy

I recently received an email from a senior executive at a mainstream public relations (PR) firm.  She said that she has clients in the travel industry and they’d like to know how to reach out to bloggers, and specifically how … Continue reading

Posted in Blogs, Reaching out to bloggers, Travel Topics, Web Communications | Tagged , , , , , , , , , , , , | 19 Comments

How to respond to a negative blog review

This morning I Stumbled a post on the Travels with Children blog; it’s a fairly negative review of the Crayola Factory in Easton, Pennsylvania. Author Linda didn’t feel that the place met her expectations for a creative experience for her … Continue reading

Posted in Blogs, Reaching out to bloggers, Web Communications | Tagged , , , , , , , , , , | 8 Comments