Tag Archives: PR

You are worth every penny: join me at the 2013 AWC National Conference

One of my extracurricular activities outside of speaking and writing is serving on the National Board of Directors for the AWC (Association for Women in Communications.) My Mom has been a member since she was an honors journalism student in … Continue reading

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Not saying something negative is still saying something

This comment in a Facebook Group is why I worry about objective coverage from press trips and fam tours: Travel blogger: “We had a AWFUL stay at a well-known place. I told the PR person that I could write about … Continue reading

Posted in Blogs, Hospitality and Hotels, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications | Tagged , , , , , , , , | 9 Comments

The best crisis communications tip you’ll ever get

In a crisis, you need to move fast. You need to communicate what you know, even if what you have to tell people is, “We honestly don’t know.” The comfy, safe idea of communicating by committee and parsing every word … Continue reading

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No one said it would be easy

Building our Tourism Currents social media training business has NOT been easy. To launch in 2009 in the teeth of a recession was, ah, character-building, but seeing our logo up there as an official sponsor of the TBEX (Travel Blog … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , | 2 Comments

Online, offline and the Berlin Wall

In one of those great moments when an online acquaintance suddenly appears in front of you offline, I was thrilled last week to meet the person who sent me this bit of the Berlin Wall. It was part of a … Continue reading

Posted in Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , | Comments Off on Online, offline and the Berlin Wall

NMX BlogWorld New York 2012 wrap-up: press trips, ROI, goofs and serious blogging

After a whirlwind week in Manhattan at the East Coast version of New Media Expo/NMX presented by BlogWorld (NMX is the new name for BlogWorld & New Media Expo) here are a few takeaways that you may find useful: ** … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Web Communications | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 5 Comments

How to pitch bloggers: one minute video at BlogWorld

A good pitch is timely, short, punchy and answers the question WIIFM (What’s In It For Me?) for the recipient. If this sounds familiar, it should. A good pitch to bloggers is very much like a good pitch to any media … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Video, Web Communications | Tagged , , , , , , , , , , , , , , , | 4 Comments

Proud to announce AWC Clarion communications award

Thank you, Mom. Both my mother (a long-time journalist) and I are members of the AWC (Association for Women in Communications.) This year, Mom noticed that there was a new category, Personal Blogs, in the Online Media section of AWC’s … Continue reading

Posted in Blogs, Meetings and Conferences, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media, Web Communications, What This Blog's All About | Tagged , , , , , , , , , , , , , , , | 10 Comments

How to reach out to bloggers and (aack) influencers

In a previous post, I wrote pretty frankly about how to reach out to bloggers, and what makes us crazy. Since I still get this question a LOT, it might be time to revisit the issue. Because the answer is … Continue reading

Posted in Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications, What This Blog's All About | Tagged , , , , , , , , , , , , | 11 Comments

How to listen online: get an army of ears

Remember that old saying (maybe from your parents) that there’s a reason you have one mouth and two ears? It certainly applies to online communications.  Try to listen more than you talk….I know, I know, rather strange advice coming from … Continue reading

Posted in Blogs, Twitter, Web Communications | Tagged , , , , , , , , , | 8 Comments