Tag Archives: outreach

What kind of blogger coverage is best for you?

It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a #blogchat on blogger outreach (#blogchat is one of the first and biggest regularly-scheduled chats … Continue reading

Posted in Blogs, Reaching out to bloggers and travel media, Twitter, Web Communications | Tagged , , , , , , , , , , , , , , , , | 2 Comments

How to find your locals on Instagram

While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes … Continue reading

Posted in Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

A blogger is not always the droid you’re looking for

Some influential online communicators either don’t have a blog or it’s pretty dormant. Their channels are elsewhere. They might be big on Facebook, or very active on Twitter, or photo powerhouses on Flickr and Instagram, or busy with LinkedIn, but … Continue reading

Posted in Blogs, Web Communications | Tagged , , , , , , , , , , , , , | 1 Comment

4 ways to connect with travel bloggers besides pitching them with email

Sure, those who want to get their destination, hotel or business in front of travel bloggers can email-bomb whichever ones have high Klout/social influence scores, or they can buy a list of blogger names from some company and email-bomb them … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Twitter | Tagged , , , , , , , , , , , , , , , , , | 7 Comments

Blogger outreach resources

In the wildly diverse and ever-growing world of bloggers and other online publishers, how do you sort through the stack to find the ones who interest you? The ideas below were adapted from a comment of mine on the SpinSucks post … Continue reading

Posted in Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Twitter, Web Communications | Tagged , , , , , , , , , , | 5 Comments

Blogger outreach best practices: a Tourism Currents webinar

Where are the bloggers who might be a good fit for your destination or attraction, and how in the world do you find them, sort them out and connect with them? How can you best reach out to online publishers … Continue reading

Posted in Reaching out to bloggers and travel media, Tourism Currents, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , , | Comments Off on Blogger outreach best practices: a Tourism Currents webinar

Getting ready for tourism at BlogWorld and New Media Expo West 2011

Remember how (as Tourism Currents) we set up and ran the first-ever Tourism track at the 2010 BlogWorld online publishing conference? How we said that you have to go where the geeks are to connect with tech-savvy travelers, and that … Continue reading

Posted in Economic Development, Hospitality and Hotels, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Travel and Travel Media | Tagged , , , , , , , , , , , | 3 Comments

Who has the chops for the goodies?

Two observations bracketing my day today: Bloggers as Moochers This morning on Twitter, I noted (tweeting as @TourismCurrents) a press trip announcement for Southern city B&Bs that wants writers with letters of assignment from print publications with “minimum annual circulation … Continue reading

Posted in Blogs, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | 14 Comments

We’re not that easy to measure, we’re not that into you and we know our value

Thanks very much to marketing expert Simon Salt for some dynamite thoughts in his 3 Myths of Social Media Influence.   The title I’ve given this post pretty much sums up the myths. You should take a sec and click … Continue reading

Posted in Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications | Tagged , , , , , , , , | 9 Comments

How to reach out to bloggers and (aack) influencers

In a previous post, I wrote pretty frankly about how to reach out to bloggers, and what makes us crazy. Since I still get this question a LOT, it might be time to revisit the issue. Because the answer is … Continue reading

Posted in Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications, What This Blog's All About | Tagged , , , , , , , , , , , , | 11 Comments