Tag Archives: NTO

4 tips to improve your CVB or DMO LinkedIn Company Page

It is your organization’s public storefront on the oldest and biggest social network for business, with over 277 million people in 200+ countries. It’s a LinkedIn Company Page, and too many of them are sad, pathetic, ignored bits of online … Continue reading

Posted in Hospitality and Hotels, LinkedIn, Meetings and Conferences, Web Communications | Tagged , , , , , , , , , , , , , , , | 1 Comment

Trying LinkedIn Sponsored Posts

Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post … Continue reading

Posted in LinkedIn, Web Communications | Tagged , , , , , , , , , , , , , , , | 2 Comments

Why Snapchat? Because they’ll open it

I’m the last person to advocate chasing after shiny objects in social media. My first answer to the question, “Should my destination/attraction/hotel be on _____?” is always: “Is YOUR market there?” That’s why I hadn’t been paying much attention to … Continue reading

Posted in Mobile, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | 8 Comments

Before you ask how to get more views on Instagram….

In a social media marketing Group on LinkedIn, I noticed this question recently: “What is the best way to get the most views on [photo-sharing app] Instagram? I know to # [hashtag] certain things that tend to get the most … Continue reading

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Should you have separate social media accounts for Convention Services?

As social media becomes simply a way to communicate in the tourism and hospitality industries and no longer some exotic new thing, many CVBs (Convention and Visitors Bureaus) and DMOs (Destination Marketing Organizations) are talking about whether they should set … Continue reading

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Social media success is a Jedi mind trick

It’s all in your mind! After messing around with blogs and social media since early 2006 – a mere newbie to many of my geek friends – I had a major lightbulb moment while talking marketing and sales with my … Continue reading

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What kind of blogger coverage is best for you?

It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a #blogchat on blogger outreach (#blogchat is one of the first and biggest regularly-scheduled chats … Continue reading

Posted in Blogs, Reaching out to bloggers and travel media, Twitter, Web Communications | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Wrap-up from Malaysia’s MITBCA 2012 tourism blogging conference

It’s been a few weeks since the inaugural tourism bloggers conference in Malaysia (MITBCA 2012), but now that I’ve stopped running around the globe for a few days, here are some takeaway thoughts: **  The Minister of Tourism for Malaysia, YB … Continue reading

Posted in Blogs, Facebook, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media, Twitter, Web Communications | Tagged , , , , , , , , , , , | 8 Comments

Is mobile REALLY such a big doggone deal?

Get a smartphone if you don’t already have one. Like, NOW. Having access – in your purse or pocket – to the web, plus your entire social network, is the biggest game-changer since we decided that personal computers in every … Continue reading

Posted in Meetings and Conferences, Mobile, Web Communications | Tagged , , , , , , , , , , , , , | 2 Comments

Where’s the textbook for this stuff?

Someone floated the idea recently (in a Facebook Group) of writing a textbook on social media for tourism. My first reaction:  We’re already collectively writing it as we do it. The problem is capturing the best thoughts in one place. … Continue reading

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