Tag Archives: marketing

No one said it would be easy

Building our Tourism Currents social media training business has NOT been easy. To launch in 2009 in the teeth of a recession was, ah, character-building, but seeing our logo up there as an official sponsor of the TBEX (Travel Blog … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , | 2 Comments

Online, offline and the Berlin Wall

In one of those great moments when an online acquaintance suddenly appears in front of you offline, I was thrilled last week to meet the person who sent me this bit of the Berlin Wall. It was part of a … Continue reading

Posted in Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , | Comments Off on Online, offline and the Berlin Wall

NMX BlogWorld New York 2012 wrap-up: press trips, ROI, goofs and serious blogging

After a whirlwind week in Manhattan at the East Coast version of New Media Expo/NMX presented by BlogWorld (NMX is the new name for BlogWorld & New Media Expo) here are a few takeaways that you may find useful: ** … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Web Communications | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 5 Comments

Get your friends to do our marketing!

A quick thought for everyone hearing about how social media …. —->  “Is great for contests where people will get their friends to vote for _____.” —->  “Incentivizes ‘influencers’ who get their networks to do _____.” (actual sentence) —->  “Is … Continue reading

Posted in Tourism Marketing on the Web, Web Communications, What This Blog's All About | Tagged , , , , , , , | 2 Comments

Best ways to be an obnoxious dork at SXSW

We tell tourism clients all the time that they need to occasionally go where the geeks are to really stay up to speed on social media tools and culture. One of the conferences that we recommend attending at least once … Continue reading

Posted in Life-hacking and Tips for Better Living, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , | Comments Off on Best ways to be an obnoxious dork at SXSW

Give ’em what they want

The Brookside Restaurant in Luray, Virginia knows a lot about their customer, don’t they? Then again, golfers tell me that breakfast needs to be started by about 6 a.m. so that golfers can tee off by 7 a.m., especially in … Continue reading

Posted in Hospitality and Hotels | Tagged , , , , , , , , , , , | 1 Comment

A social media launchpad for hotels, restaurants and others in hospitality

When someone asks me about social media in the hospitality industry, I usually mention the Roger Smith Hotel in New York, AJ Bombers restaurant in Milwaukee and the blog written by Hawaii-based Outrigger Hotels. Then I wish that I knew … Continue reading

Posted in Facebook, Hospitality and Hotels, Photos and Images, Twitter, Video, Web Communications | Tagged , , , , , , , , , , , , , , , | 6 Comments

How to reach out to bloggers and (aack) influencers

In a previous post, I wrote pretty frankly about how to reach out to bloggers, and what makes us crazy. Since I still get this question a LOT, it might be time to revisit the issue. Because the answer is … Continue reading

Posted in Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications, What This Blog's All About | Tagged , , , , , , , , , , , , | 11 Comments

The napkin holder as integrated marketing communications

Connect the offline and the online, and you have yourself a more effective means of communicating with your customers. Many of this sandwich/coffee shop’s clients sit in front of these napkin holders with either a laptop or a smartphone, or … Continue reading

Posted in Economic Development, Facebook, Twitter, Web Communications | Tagged , , , , , , | Comments Off on The napkin holder as integrated marketing communications

Social media marketing with a small festival or event budget

After I spoke at the TFEA (Texas Festivals and Events Association) annual conference this summer about using social media for special events, I wandered through their marketing award competition display area to get a sense of how members publicize their … Continue reading

Posted in Facebook, Video, Web Communications | Tagged , , , , , , , , , , , | 1 Comment