Tag Archives: marketing

Facebook Interest Lists are going away

  Boy, I hate just stumbling without warning on the demise of a favorite feature…. I was a big fan of setting up Facebook Interest Lists of the Pages run by Tourism Currents clients and prospective clients. Such lists meant … Continue reading

Posted in Facebook, Tourism Currents, Web Communications | Tagged , , , , , , , , , | 46 Comments

This is how hotels and tourism folks screw up social media

I’m in a big city for a conference. My original hotel plans for my last night in this city fell through – a local college football game drove up prices in my preferred area to insane levels that I would … Continue reading

Posted in Hospitality and Hotels, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , | 7 Comments

The 2 things you must do for online marketing

What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? … Continue reading

Posted in Economic Development, Facebook, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 4 Comments

A snapshot of Snapchat for tourism

My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post on here titled, Why … Continue reading

Posted in Mobile, Photos and Images, Tourism Marketing on the Web, Video, Web Communications | Tagged , , , , , , , , , , , | 2 Comments

A hashtag for every day of the week

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’re a marketing communications person who wants to connect with new customers, guests, … Continue reading

Posted in Better Online Content series, Photos and Images, Tourism Marketing on the Web, Twitter, Web Communications | Tagged , , , , , , , , , , | 11 Comments

LinkedIn vs Facebook ad campaign: a case study

  I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick … Continue reading

Posted in Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 4 Comments

Strong individually, strong collectively

One of my Tourism Currents business partner Leslie McLellan‘s favorite quotes is this one…. “It’s the CVB, Tourist Board, or Chamber’s job to get people to your town. It is YOUR job to get them through your door.” Leslie and … Continue reading

Posted in Economic Development, Facebook, Tourism Currents, Tourism Marketing on the Web | Tagged , , , , , , , , , , , , , , , , | 2 Comments

You are worth every penny: join me at the 2013 AWC National Conference

One of my extracurricular activities outside of speaking and writing is serving on the National Board of Directors for the AWC (Association for Women in Communications.) My Mom has been a member since she was an honors journalism student in … Continue reading

Posted in Meetings and Conferences, Web Communications | Tagged , , , , , , , , , , , , , , , , , | Comments Off on You are worth every penny: join me at the 2013 AWC National Conference

How to get more traffic to your blog

Unless your blog is a completely noncommercial, hobbyist diary project, you may occasionally want someone to read it, look at your photos and watch your videos. Creating content is only the first step in online publishing; the next steps involve … Continue reading

Posted in Blogs, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 5 Comments

Why social media autoposting is often a bad idea

This is what a Twitter stream looks like when Facebook updates are automatically shared as tweets (screenshot doctored to spare embarrassment.) Because of the 140 character limit on Twitter, most Facebook updates are too long, so they are cut off … Continue reading

Posted in Facebook, Twitter, Web Communications | Tagged , , , , , , , , , , , , | Comments Off on Why social media autoposting is often a bad idea