Sheila's Guide To The Good Stuff » management http://www.sheilasguide.com Understanding tourism, travel and the social Web Tue, 07 Feb 2012 07:41:13 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Social media crisis management: Florida beaches video in response to oil spill http://www.sheilasguide.com/2010/06/05/social-media-crisis-management-florida-beaches-video-in-response-to-oil-spill/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-crisis-management-florida-beaches-video-in-response-to-oil-spill http://www.sheilasguide.com/2010/06/05/social-media-crisis-management-florida-beaches-video-in-response-to-oil-spill/#comments Sat, 05 Jun 2010 21:39:51 +0000 Sheila http://www.sheilasguide.com/?p=1499

Just released yesterday:  a 31 second video from Florida tourism that encourages visitors to check the Florida Live site for real-time updates on beach conditions (an example of using social media for crisis communications.)

The gist is that there are hundreds of miles of Florida coastline, so visitors should not assume that every inch of it is oil-covered.

Here is the direct link to the “Need to Know” video on YouTube if you can’t see the embed box below.

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