Tag Archives: LinkedIn

LinkedIn vs Facebook ad campaign: a case study

  I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick … Continue reading

Posted in Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 4 Comments

Social media for tour operators

(Update March 2015 – we expanded on this topic in our latest Tourism Currents newsletter and blog post, Social Media Marketing for Group Tour Operators.) Some of the best advice we’ve gotten from the SOBCon business conference was to think … Continue reading

Posted in Facebook, LinkedIn, Tourism Marketing on the Web | Tagged , , , , , , , , , , , , , | 2 Comments

4 tips to improve your CVB or DMO LinkedIn Company Page

It is your organization’s public storefront on the oldest and biggest social network for business, with over 277 million people in 200+ countries. It’s a LinkedIn Company Page, and too many of them are sad, pathetic, ignored bits of online … Continue reading

Posted in Hospitality and Hotels, LinkedIn, Meetings and Conferences, Web Communications | Tagged , , , , , , , , , , , , , , , | 1 Comment

Trying LinkedIn Sponsored Posts

Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post … Continue reading

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Does social media make sense for…? How to answer that for any industry

I hear this a lot: “My organization/association/industry doesn’t really use social media, but maybe we should. Can you come speak to our group about it?” When I hear that, it’s akin to waving a red cape in front of a … Continue reading

Posted in Web Communications | Tagged , , , , , , , , , , , , , , , , | Comments Off on Does social media make sense for…? How to answer that for any industry

Sample rules for a LinkedIn Group

LinkedIn Groups could be a lot more valuable to their members if there weren’t so many jerks – or genuinely clueless people – showing up who only drop links to their own blog posts, or promote their own webinars. Call … Continue reading

Posted in LinkedIn, Web Communications | Tagged , , , , , , , , , , , , , | 12 Comments

Ideas for a travel and tourism Web site overhaul

There’s a lot of action going on right now in my Travel 2.0 LinkedIn Group. One of the members (Mike Huber, working with a commercial Arizona travel company not affiliated with the Arizona Office of Tourism ) asked this question … Continue reading

Posted in LinkedIn, Tourism Marketing on the Web, Travel and Travel Media, Web Communications, Websites | Tagged , , , , , , , , , , , , , , | 5 Comments