Sheila's Guide To The Good Stuff

Some food for thought:

One of the most retweeted items from the May 2010 PRSA Travel and Tourism conference in Aspen, Colorado was this tweet from @CoTravelGirl:

“One of the most frequent phrase[s] at #travelprsa: ’Don’t give your social media program to your intern.’”

And yet, one young person who excels in Web communication for a city government tweeted in response:

“unless the youngest person is the best for the job…”

So, you don’t give social media responsibilities to the young person except when you should give them to the young person.

Bottom line: your organization’s best Web communicator may not be the person you expect, but if you want an effective presence in social media, you must be willing to train and use the right individual for the job.

Also ask this harsh question: if your marketing and communications person can’t handle the social Web, what does that mean for your organization, and for that person’s career?

A follow-up to my earlier post about not getting an HD video camera till you know what you’re getting into….

I have been practically welded to my tripod (a three-legged Sunpak 6060) for the last few weeks as I’ve shot video (and still photos to incorporate into those videos) for a client CVB.

There is no question that it has enhanced my good shots and totally saved several otherwise crummy ones.

Before you shoot another frame of any visual digital medium, go get a tripod.  Your viewers will thank you.