Tag Archives: how to

Social media for tour operators

(Update March 2015 – we expanded on this topic in our latest Tourism Currents newsletter and blog post, Social Media Marketing for Group Tour Operators.) Some of the best advice we’ve gotten from the SOBCon business conference was to think … Continue reading

Posted in Facebook, LinkedIn, Tourism Marketing on the Web | Tagged , , , , , , , , , , , , , | 2 Comments

4 tips to improve your CVB or DMO LinkedIn Company Page

It is your organization’s public storefront on the oldest and biggest social network for business, with over 277 million people in 200+ countries. It’s a LinkedIn Company Page, and too many of them are sad, pathetic, ignored bits of online … Continue reading

Posted in Hospitality and Hotels, LinkedIn, Meetings and Conferences, Web Communications | Tagged , , , , , , , , , , , , , , , | 1 Comment

Everyday bravery for everyone

This was one of those presentations that becomes a turning point in one’s speaking career. It was different from almost anything else I’d done before, I enjoyed the experience even more than I thought I would, and it gave me … Continue reading

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Trying LinkedIn Sponsored Posts

Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post … Continue reading

Posted in LinkedIn, Web Communications | Tagged , , , , , , , , , , , , , , , | 2 Comments

Following my own advice about New Year’s resolutions

Measuring data can help you determine whether you’re reaching goals that you’ve set for yourself or your organization. No kidding, right? Then why have I never applied that to my own goal-setting for the new year? Honestly, I could Xerox … Continue reading

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Before you ask how to get more views on Instagram….

In a social media marketing Group on LinkedIn, I noticed this question recently: “What is the best way to get the most views on [photo-sharing app] Instagram? I know to # [hashtag] certain things that tend to get the most … Continue reading

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What kind of blogger coverage is best for you?

It seems to be a hot topic – connecting with bloggers for online media coverage – so below are┬ásome thoughts from my recent stint co-hosting a #blogchat on blogger outreach (#blogchat is one of the first and biggest regularly-scheduled chats … Continue reading

Posted in Blogs, Reaching out to bloggers and travel media, Twitter, Web Communications | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Social media is not hard: you talk about pie

Too many folks WAY over-complicate social media. As my Tourism Currents business partner Leslie McLellan says, “It’s NOT rocket science; it’s social.” The screenshot above is an enjoyable exchange on Twitter between me (who likes to visit OKC and tell … Continue reading

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How to find your locals on Instagram

While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes … Continue reading

Posted in Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

How to get more traffic to your blog

Unless your blog is a completely noncommercial, hobbyist diary project, you may occasionally want someone to read it, look at your photos and watch your videos. Creating content is only the first step in online publishing; the next steps involve … Continue reading

Posted in Blogs, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 5 Comments