Tag Archives: how to

How to take 360 photos for Facebook using your phone

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) For a more immersive online visual experience, you’ll be glad to know that it’s … Continue reading

Posted in Better Online Content series, Facebook, Photos and Images, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , | Leave a comment

The 2 things you must do for online marketing

What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? … Continue reading

Posted in Economic Development, Facebook, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 4 Comments

A snapshot of Snapchat for tourism

My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post on here titled, Why … Continue reading

Posted in Mobile, Photos and Images, Tourism Marketing on the Web, Video, Web Communications | Tagged , , , , , , , , , , , | 2 Comments

A hashtag for every day of the week

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’re a marketing communications person who wants to connect with new customers, guests, … Continue reading

Posted in Better Online Content series, Photos and Images, Tourism Marketing on the Web, Twitter, Web Communications | Tagged , , , , , , , , , , | 11 Comments

Twitter could be your most powerful social media tool

  Visitors these days turn to Twitter for interaction with travel brands, especially to get help with the airlines rather than sit on Hold with a call center. What does that mean for the tourism and hospitality industries? I think that … Continue reading

Posted in Tourism Currents, Twitter, Web Communications | Tagged , , , , , , , , | 2 Comments

Making the cultural arts work for your community

Although there are examples and case studies about how the arts can revitalize a town, you probably have anecdotal evidence from your own experiences, too. What is often the first step to a downtown renewal? Artists and creative types move … Continue reading

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Best times to post on social media

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) There are a lot of blog posts and articles telling people about the “best” … Continue reading

Posted in Better Online Content series, Facebook, Twitter, Web Communications | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Social media for tour operators

(Update March 2015 – we expanded on this topic in our latest Tourism Currents newsletter and blog post, Social Media Marketing for Group Tour Operators.) Some of the best advice we’ve gotten from the SOBCon business conference was to think … Continue reading

Posted in Facebook, LinkedIn, Tourism Marketing on the Web | Tagged , , , , , , , , , , , , , | 2 Comments