Tag Archives: hospitality

This is how hotels and tourism folks screw up social media

I’m in a big city for a conference. My original hotel plans for my last night in this city fell through – a local college football game drove up prices in my preferred area to insane levels that I would … Continue reading

Posted in Hospitality and Hotels, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , | 7 Comments

Best times to post on social media

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) There are a lot of blog posts and articles telling people about the “best” … Continue reading

Posted in Better Online Content series, Facebook, Twitter, Web Communications | Tagged , , , , , , , , , , , , , , , , | 2 Comments

4 tips to improve your CVB or DMO LinkedIn Company Page

It is your organization’s public storefront on the oldest and biggest social network for business, with over 277 million people in 200+ countries. It’s a LinkedIn Company Page, and too many of them are sad, pathetic, ignored bits of online … Continue reading

Posted in Hospitality and Hotels, LinkedIn, Meetings and Conferences, Web Communications | Tagged , , , , , , , , , , , , , , , | 1 Comment

Trying LinkedIn Sponsored Posts

Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post … Continue reading

Posted in LinkedIn, Web Communications | Tagged , , , , , , , , , , , , , , , | 2 Comments

Why Snapchat? Because they’ll open it

I’m the last person to advocate chasing after shiny objects in social media. My first answer to the question, “Should my destination/attraction/hotel be on _____?” is always: “Is YOUR market there?” That’s why I hadn’t been paying much attention to … Continue reading

Posted in Mobile, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | 8 Comments

Before you ask how to get more views on Instagram….

In a social media marketing Group on LinkedIn, I noticed this question recently: “What is the best way to get the most views on [photo-sharing app] Instagram? I know to # [hashtag] certain things that tend to get the most … Continue reading

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Should you have separate social media accounts for Convention Services?

As social media becomes simply a way to communicate in the tourism and hospitality industries and no longer some exotic new thing, many CVBs (Convention and Visitors Bureaus) and DMOs (Destination Marketing Organizations) are talking about whether they should set … Continue reading

Posted in Meetings and Conferences, Web Communications | Tagged , , , , , , , , , , , , , | Comments Off on Should you have separate social media accounts for Convention Services?

4 travel ad QR code failures and how to fix them

Lots of tourism organizations spend money to be included in a print newspaper travel advertising insert. If you can prove that it works for your destination, more power to you, but all I ask is that you hold print to … Continue reading

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Social media is not hard: you talk about pie

Too many folks WAY over-complicate social media. As my Tourism Currents business partner Leslie McLellan says, “It’s NOT rocket science; it’s social.” The screenshot above is an enjoyable exchange on Twitter between me (who likes to visit OKC and tell … Continue reading

Posted in Twitter, Web Communications | Tagged , , , , , , , , , , , , , , , , , , , , , | Comments Off on Social media is not hard: you talk about pie

Better online content: don’t forget audio

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) In the rush towards more visual content like photos and video, don’t forget about appealing … Continue reading

Posted in Better Online Content series, Internet radio and audio, Mobile, Web Communications | Tagged , , , , , , , , , , , , , , , | Comments Off on Better online content: don’t forget audio