Tag Archives: Google

The 2 things you must do for online marketing

What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? … Continue reading

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How to increase the SEO and social media impact of video

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Let’s say you have a nice, short video of places to see and things to … Continue reading

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Protect your online reputation by listening and responding

Your online reputation built on many things, including the impression people get when they search for you and/or your business, organization or destination online. All of those reputation management services you read about don’t do anything mysterious; they basically churn … Continue reading

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Why right click is wrong: proper use of online photos and images

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) “I found just the photo I needed on Google Images,” she said. “Did you have … Continue reading

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One thing you can do today for better SEO

Need to do something right NOW to improve where your destination or attraction shows up in search engine results? Do this:  title, describe and tag your online photos and video. Why? Because particularly for Google, universal search brings back a … Continue reading

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The beginning of the end for Google

People may think I’m nuts, but Google+ is going to be the lever that begins prying Google away from total domination of much of our online lives. What follows is, of course, conjecture, but one thing I’ve learned over the … Continue reading

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Liberal arts majors rejoice: you are perfect for SEO

In preparing the keywords section for our July 26 webinar with Travel Online Partners about SEO basics for tourism, I was struck by the obvious….if you have a rich vocabulary and are good at crafting descriptive sentences and well-organized paragraphs, … Continue reading

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Sinking in a pile of local search results

Pretend you are a visitor to town XYZ. Go stand in some central area – maybe downtown – where your visitors tend to cluster. Pull out your phone, open up the browser, and type “XYZ restaurants” or “XYZ hotels” into … Continue reading

Posted in Mobile, Tourism Marketing on the Web, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , , | 1 Comment

Getting started in video? Some SEO tips

You know I’m getting a bit more into video production for CVBs and tourism organizations, and I want to ensure that you understand how important it is to optimize your video content for SEO (Search Engine Optimization.) Great videos that … Continue reading

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