Tag Archives: fam trip

Are blogger fam trips a good idea or are they Jurassic PR?

The familiarization trip/press trip or “fam tour” (I’ll use the terms interchangeably here) is a warhorse staple in the tourism public relations and marketing arsenal. It means that you bring writers and other media people to your destination, pay their … Continue reading

Posted in Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , | 53 Comments