In the wildly diverse and ever-growing world of bloggers and other online publishers, how do you sort through the stack to find the ones who interest you?
The ideas below were adapted from a comment of mine on the SpinSucks post “Blogger Outreach: Three Steps to a Successful Program“….in the spirit of more content in less time, I’m also going to put the same information here as a blog post.
Where do you find bloggers who might want to know about your destination, attraction, product, service or book?
I’m not sure I’d recommend that old warhorse Technorati for much of anything these days – I’d go for Alltop.com instead, if you’re looking for online publishers in lots of different subject areas.
Pssst – there’s an Alltop Tourism Industry channel, too!
Consultant Christina Pappas suggests looking for blogrolls (lists of favorite blogs, usually found in the sidebar) which is good when you can find blogs that still do them. Also look at Twitter Lists on Listorious and the membership of open Facebook Groups (one travel blogging Facebook Group has over 800 members; no harm in asking to join a Group if you have something to contribute, but don’t go in there and start overt marketing or you’ll probably get a digital spanking.)
Consider Twitter chats – many travel bloggers hang out on the #TBEX and #TBU hashtags, for example, and they also attend the associated TBEX / @TBEXEvents and Travel Bloggers Unite / @tbloggersunite travel blogging conferences, so show up there and participate.
It’s very effective to connect OFFline by going where the geeks are; events like BlogWorld & New Media Expo, SXSWi (South by Southwest Interactive,) BlogHer, SOBCon, the 140 Character Conferences worldwide, Blissdom, local Social Media Clubs and Social Media Breakfasts plus small niche gatherings …. there’s a pet blogging conference, a beer blogging conference, food blogger events, craft blogger conferences….you get the idea.
But yes – meet bloggers on their blog, not in their email IN box (where I spend an inordinate amount of time deleting stupid stuff that I don’t want, thanks to people buying my name from companies like Vocus, Cision and BurrellesLuce.)
Meet bloggers where they are, on their terms. After all, YOU want what THEY have.
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