Sheila's Guide To The Good Stuff

Not having a website in 2010 is akin to not having a telephone number.

Why would you make it hard for customers to find you?

Why would you cede your online presence to TripAdvisor, UrbanSpoon, Yelp or Merchant Circle? That’s what I find when I Google you and you don’t have a website.

Yelp is your website? Awesome.

That is bad business, and it is unworthy of you.

As part of US National Travel and Tourism Week (May 8 – 16, 2010) towns and cities across the United States are planning a variety of festivities to recognize and celebrate the importance of visitors and travel.

In Texas alone in 2008, travel spending directly supported over 500,000 jobs and people traveling in the state spent an estimated $60.6 billion.

I’m checking out the scene in Huntsville, Texas, where the newly-designated downtown Huntsville Cultural District is helping the town’s tourism and downtown development efforts.

Helping to kick off the festivities is a new folk art exhibit….Art Matters: Works by Self-Taught Artists….at the Wynne Home Arts Center.

The town decided to use Travel and Tourism Week to draw attention to all of the interesting cultural and arts activities in the area, and the Wynne House folk art event was the jump-start.

I saw lots of wonderfully colorful and imaginative pieces and spoke with several artists at the opening (will post more here later and some pics are going up on Flickr, TwitPic and Facebook as well) but here are three tourism-related thoughts from a few conversations I’ve had today:

• Sometimes it is hard for local people to appreciate their own town.  I’m not seeing this in Huntsville, but at the exhibit opening we discussed this problem. The best wake-up call is visitors who ooh and aah over the things you take for granted.
• Revitalizing a tired downtown is a team effort between “the arty types,” the city government, the Chamber of Commerce, the CVB and all of the people who own businesses in the district.  Everyone has to be on board, and for the long haul, because it can take years to get any traction.
• It is often one or two “crazies” who see the possibilities better than anyone else, and bravely move into the run-down sections of town and open little galleries, restaurants, etc.  For gosh sakes, support them! Support The Crazies!

(Disclosure: my Huntsville trip has been paid for in part by the Texas Commission on the Arts)

The publication of my Social Media and Tourism ebook yesterday marked the start of an exciting business collaboration with Oklahoma-based entrepreneur and small town business expert Becky McCray.

We are going to work together as speakers, trainers and consultants, showing others how to use social media for economic development.

There are a number of ideas and products in the works including interactive training packages and possibly paid membership to a Web-supported community.

Here at the beginning, Becky will focus largely on small town entrepreneurship and I’ll focus on what we call “Tourism 2.0″ – how travel and tourism can use social media tools to raise awareness of their destinations.

We see them as part of a greater economic development whole for any size of town or city, anywhere.

As a small town entrepreneur herself, Becky noticed lately that many “Shop Local” campaigns seemed to be targeted to larger cities, and she had specific ideas about how to execute such a project in a small town.

Being Becky, she went ahead and wrote the book on it:  a step-by-step guide to starting a “Shop Local” campaign in a small town.   I recommend it for any business person, especially in this tough economy.

I assure you that as we launch the rest of our business, you’ll hear about it on this blog, from me on Twitter or from @BeckyMcCray on Twitter.

Thanks for your support!