Tag Archives: DMO

Protect your online reputation by listening and responding

Your online reputation built on many things, including the impression people get when they search for you and/or your business, organization or destination online. All of those reputation management services you read about don’t do anything mysterious; they basically churn … Continue reading

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Twitter chats for professional development, branding and marketing

One of my favorite ways to learn new things and network is through Twitter chats;  a bunch of people get on Twitter at the same time, use a single hashtag to tie the discussion together and spend about an hour … Continue reading

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Experts in the trenches should be conference speakers

Take a look at the speaker line-up for almost any tourism conference. How many of them are working staff members at a Tourist Board, CVB (Convention and Visitors Bureau) or other destination marketing organization, and how many of the people … Continue reading

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Personal experience still trumps everything

The human brain is a stubborn, funny thing. It believes what it wants to believe, and trying to get someone to change that – to literally “change their mind” – is one of the most difficult challenges faced by communications … Continue reading

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A blogger is not always the droid you’re looking for

Some influential online communicators either don’t have a blog or it’s pretty dormant. Their channels are elsewhere. They might be big on Facebook, or very active on Twitter, or photo powerhouses on Flickr and Instagram, or busy with LinkedIn, but … Continue reading

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An overlooked social network: SlideShare

For research into a topic, plus ideas and examples that can improve your own presentation visuals, it’s hard to beat SlideShare. When a speaker says, “Give me your business card and I’ll send you my slides” after a presentation, I … Continue reading

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How to find travel bloggers? Go where they hang out, online and off

To find travel bloggers (or any niche group) you need to go where they are, both on- and offline hangout spots. Of course, don’t be that annoying, sales-y, pushy person once you get there, but I digress…. Since I started … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Takeaways for tourism and travel pros from SXSW Interactive 2013

Now that I’ve had a few weeks to “let it cook” as Liz Strauss would say, here are a few thoughts from the 2013 SXSW (South by Southwest) Interactive tech conference in Austin. Yes, I could have posted this more … Continue reading

Posted in Meetings and Conferences, Tourism Marketing on the Web, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Great tourism Facebook Pages: smaller towns show the way

For me, the most engaging and powerful Facebook Pages have a distinctive, friendly, human voice. They nurture their Page community, share all kinds of helpful information (plus the occasional just-for-fun item) and post often enough that I see them fairly … Continue reading

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Before you get started on Instagram (or any social media) do this

Here’s a forum question that I saw recently from a smart but very busy destination marketing professional. Does it sound like your situation? Q: I am, I’m afraid, woefully slow on jumping on the Instagram bandwagon. How do I go … Continue reading

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