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	<title>Sheila&#039;s Guide To The Good Stuff &#187; destination</title>
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	<link>http://www.sheilasguide.com</link>
	<description>Understanding tourism, travel and the social Web</description>
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		<title>Social media for tourism and destination marketing</title>
		<link>http://www.sheilasguide.com/2009/09/11/social-media-for-tourism-and-destination-marketing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-for-tourism-and-destination-marketing</link>
		<comments>http://www.sheilasguide.com/2009/09/11/social-media-for-tourism-and-destination-marketing/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 19:34:36 +0000</pubDate>
		<dc:creator>Sheila Scarborough</dc:creator>
				<category><![CDATA[Tourism Currents]]></category>
		<category><![CDATA[What This Blog's All About]]></category>
		<category><![CDATA[destination]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.sheilasguide.com/?p=531</guid>
		<description><![CDATA[We did it. Our Tourism Currents online learning community launched on September 9 &#8211; Becky McCray and I couldn&#8217;t be more excited about it. We&#8217;re offering a newsletter, monthly training lessons, exclusive video interviews with experts in the social media and tourism fields, a member&#8217;s Forum plus live hour-long video Q&#38;A sessions. These are the [...]]]></description>
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<p><a href="http://www.flickr.com/photos/stevendepolo/3517227604/"><img class="alignright size-medium wp-image-532" title="Launch! (courtesy stevendepolo at Flickr CC)" src="http://www.sheilasguide.com/wp-content/uploads/2009/09/Launch-courtesy-stevendepolo-at-Flickr-CC-300x200.jpg" alt="Launch! (courtesy stevendepolo at Flickr CC)" hspace="10" width="300" height="200" /></a>We did it.</p>
<p>Our <strong><a href="http://www.tourismcurrents.com/" target="_self">Tourism Currents</a></strong> online learning community launched on September 9 &#8211; <a title="Becky's small business blog." href="http://www.smallbizsurvival.com" target="_self">Becky McCray</a> and I couldn&#8217;t be more excited about it.</p>
<p>We&#8217;re offering a newsletter, monthly training lessons, exclusive video interviews with experts in the social media and tourism fields, a member&#8217;s Forum plus live hour-long video Q&amp;A sessions.</p>
<p>These are the organizations and people that we think would find our membership site particularly helpful:</p>
<ul style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 35px; margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; list-style-type: disc; list-style-position: initial; list-style-image: initial;">
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; list-style-type: disc; list-style-position: initial; list-style-image: initial; padding: 0px;">Convention and Visitor’s Bureaus (CVBs)</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; list-style-type: disc; list-style-position: initial; list-style-image: initial; padding: 0px;">Destination Marketing Organizations (DMOs)</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; list-style-type: disc; list-style-position: initial; list-style-image: initial; padding: 0px;">State and city governments who do marketing and outreach related to tourism</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; list-style-type: disc; list-style-position: initial; list-style-image: initial; padding: 0px;">Main Street, historic preservation, heritage trail and historic highway organizations</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; list-style-type: disc; list-style-position: initial; list-style-image: initial; padding: 0px;">Parks, nature preserves, botanical gardens and other nature/outdoors-related attractions, including scenic byways</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; list-style-type: disc; list-style-position: initial; list-style-image: initial; padding: 0px;">Public Relations professionals who do tourism work</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; list-style-type: disc; list-style-position: initial; list-style-image: initial; padding: 0px;">Chambers of Commerce</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; list-style-type: disc; list-style-position: initial; list-style-image: initial; padding: 0px;">Those with niche focus like agritourism, culinary tourism, arts/culture, sports/adventure and educational travel</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; list-style-type: disc; list-style-position: initial; list-style-image: initial; padding: 0px;">Festival and event planners</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; list-style-type: disc; list-style-position: initial; list-style-image: initial; padding: 0px;">Attractions, museums, lodging etc. that depend upon tourist traffic</li>
</ul>
<p>If you&#8217;d like to know more, <a href="http://www.tourismcurrents.com/is-tourism-currents-right-for-you" target="_self">go here to see if Tourism Currents is right for you</a>.</p>
<p>Thanks for your support!</p>
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		<title>How I found the Berlin Wall on Twitter</title>
		<link>http://www.sheilasguide.com/2009/09/04/how-i-found-the-berlin-wall-on-twitter/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-i-found-the-berlin-wall-on-twitter</link>
		<comments>http://www.sheilasguide.com/2009/09/04/how-i-found-the-berlin-wall-on-twitter/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 00:07:00 +0000</pubDate>
		<dc:creator>Sheila Scarborough</dc:creator>
				<category><![CDATA[Tourism Marketing on the Web, General]]></category>
		<category><![CDATA[Travel Topics]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Communications]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[commemoration]]></category>
		<category><![CDATA[destination]]></category>
		<category><![CDATA[DM]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[souvenir]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[Wall]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.sheilasguide.com/?p=496</guid>
		<description><![CDATA[A couple of weeks ago, I saw a tweet from Berlin Tourism that said they&#8217;d mail small pieces of the Berlin Wall to 15 people who sent them a US mailing address via DM (Direct Message &#8211; private communication not seen by the Twitter public stream.) As a student of history, I jumped all over [...]]]></description>
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<p><a href="http://www.sheilasguide.com/wp-content/uploads/2009/09/Berlin-Wall-piece-sent-from-Berlin-Tourism.jpg"><img class="alignleft size-full wp-image-500" title="Berlin Wall piece sent from Berlin Tourism (photo by Sheila Scarborough)" src="http://www.sheilasguide.com/wp-content/uploads/2009/09/Berlin-Wall-piece-sent-from-Berlin-Tourism.jpg" alt="Berlin Wall piece sent from Berlin Tourism (photo by Sheila Scarborough)" hspace="10" width="354" height="281" /></a>A couple of weeks ago, I <a title="The tweet from Berlin." href="http://twitter.com/BerlinTourism/statuses/3535316324" target="_self">saw a tweet</a> from <a title="Berlin tourism Web site, in English." href="http://www.visitberlin.de/index.en.php" target="_self">Berlin Tourism</a> that said they&#8217;d mail small  pieces of the Berlin Wall to 15 people who sent  them a US mailing address via  DM (Direct Message &#8211;  private communication not seen by the Twitter public stream.)</p>
<p>As a student of history, I jumped all over that offer.</p>
<p>Now I have the lovely but sobering little bit of history that you see in the photo in this post.</p>
<p>What a great way for a tourism organization to use Twitter, wouldn&#8217;t you say?</p>
<p>It is difficult to believe that it has been 20 years since the Wall fell,  but Berlin is <a href="http://www.visitberlin.de/kultur/index.en.php?sprache=en&amp;menuItm=zeitgeschichte&amp;subMenuItm=mauer" target="_self">commemorating the event</a> in a big way (don&#8217;t miss this list from the <em>Guardian</em> of <a href="http://www.guardian.co.uk/books/booksblog/2009/aug/25/berlin-wall-ten-best-books" target="_self">top 10 books about the Berlin Wall</a>.)</p>
<p>I&#8217;d love to visit myself some day &#8211; there&#8217;s been a lot of buzz about the city around the Web lately.</p>
<p><em>WorldHum</em> mentioned Berlin as a <a href="http://www.worldhum.com/travel-blog/item/the-book-bench-lets-all-move-to-berlin-20090504/" target="_self">possible expat writer refuge</a>, there&#8217;s a <a title="In Jaunted." href="http://www.jaunted.com/story/2009/8/25/15413/5695/travel/Berlin+Shows+Their+Sausage+Love+By+Opening+A+Currywurst+Museum" target="_self">new currywurst museum</a>, nice <a title="From Eyeflare." href="http://www.eyeflare.com/article/parks-berlin/" target="_self">parks</a>, a <a href="http://europeanstreets.blogspot.com/2009/09/short-film-festival-berlin-going.html" target="_self">film festival in the subway</a>, cutting edge <a href="http://stilinberlin.blogspot.com/" target="_self">fashion</a>,  <a href="http://www.thelocal.de/sci-tech/20090903-21691.html" target="_self">geeky startups</a> , <a title="Photography on Live Berlin blog." href="http://liveberlin.wordpress.com/" target="_self">scenery and architecture</a> (and here&#8217;s a detailed <a href="http://www.eurocheapo.com/blog/berlin-u55-ubahn-tram.html" target="_self">transportation update</a> from <em>EuroCheapo</em>.)</p>
<p>But, if I can&#8217;t see all that in person, I still have a wonderful  souvenir.</p>
<p>Thanks, Berlin Tourism.</p>
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		<item>
		<title>One week out from launch &#8211; I had to talk!</title>
		<link>http://www.sheilasguide.com/2009/09/03/one-week-out-from-launch-i-had-to-talk/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=one-week-out-from-launch-i-had-to-talk</link>
		<comments>http://www.sheilasguide.com/2009/09/03/one-week-out-from-launch-i-had-to-talk/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 01:14:39 +0000</pubDate>
		<dc:creator>Sheila Scarborough</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Tourism Currents]]></category>
		<category><![CDATA[Travel Topics]]></category>
		<category><![CDATA[Web Communications]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[Becky McCray]]></category>
		<category><![CDATA[cell phone]]></category>
		<category><![CDATA[destination]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[site]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[Utterli]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.sheilasguide.com/?p=483</guid>
		<description><![CDATA[After a quick Tourism Currents pre-launch meeting with my business partner Becky McCray&#8230;. &#8230;.and did I mention that she&#8217;s a BusinessWeek Top 20 Entrepreneur to follow on Twitter? Well, she is! &#8230;.and don&#8217;t you know it makes her crazy when I do this kind of &#8220;If You Give a Mouse a Cookie&#8221; off-topic diversion&#8230;. Anyway, [...]]]></description>
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<p>After a quick  <a title="Our membership site for tourism professionals, scheduled to launch Sept 9, 2009." href="http://www.tourismcurrents.com" target="_self">Tourism Currents</a> pre-launch meeting with my business partner Becky McCray&#8230;.</p>
<p>&#8230;.and did I mention that she&#8217;s a <a title="How cool is that?!" href="http://images.businessweek.com/ss/09/08/0821_twitter_for_entrepreneurs/15.htm" target="_self"><em>BusinessWeek</em> Top 20 Entrepreneur</a> to follow on Twitter? Well, she is!</p>
<p>&#8230;.and don&#8217;t you know  it  makes her crazy when I do this kind of <a title="Wonderful children's book about a mouse who is easily sidetracked." href="http://www.amazon.com/You-Give-Mouse-Cookie-Give/dp/0060245867" target="_self">&#8220;If You Give a Mouse a Cookie&#8221;</a> off-topic diversion&#8230;.</p>
<p>Anyway, we arranged a one-night planning session  in Dallas, meeting roughly halfway between our homes in Oklahoma and Texas (because you can only do so much organizing even with regular video Skype calls.)  On the drive back to my house, I was   so pumped up about the great learning material that we&#8217;re developing to combine tourism marketing and social Web tools, I  just HAD to talk about it.</p>
<p>I used <a title="A site where you can upload audio, text or video from your cell phone to publish there or elsewhere." href="http://www.utterli.com" target="_self">Utterli</a> and my cell phone to call in an audio post (that I can embed in a blog post, as I&#8217;ve done here) from the parking lot of a Taco Bell in Waco, Texas.</p>
<p>Because I know how to live it <em>up</em>!</p>
<p>(If you can&#8217;t see the audio player box below, here&#8217;s the <a href="http://www.utterli.com/u/utt/u-OTE2MTg2Mw#utt-OTE2MTg2Mw">URL directly to the recording</a>.)</p>
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