Tag Archives: data

Following my own advice about New Year’s resolutions

Measuring data can help you determine whether you’re reaching goals that you’ve set for yourself or your organization. No kidding, right? Then why have I never applied that to my own goal-setting for the new year? Honestly, I could Xerox … Continue reading

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Twist the prism

I kept getting stuck. I would review, poke around in and scroll through while updating and grooming the different modules, but I couldn’t see what I was looking for…missing parts, parts that needed to be moved, parts that didn’t fit … Continue reading

Posted in Life-hacking and Tips for Better Living, Tourism Currents | Tagged , , , , , , , , | Comments Off

How I know you’re full of it about ROI

I’m getting cranky about how some folks misuse the acronym ROI (Return on Investment) particularly with regard to the ROI of social media and bloggers. ROI is a mathematical formula, with results usually expressed as a percentage. Nothing more, nothing less. … Continue reading

Posted in Blogs, Reaching out to bloggers, Web Communications | Tagged , , , , , , , , , , , , , , | 6 Comments

Tech trends 2012

Each spring I do a “snapshot in time” webinar for the AWC (Association for Women in Communications – I’m on the AWC National Board of Directors) about technology trends for communicators. It also includes a quick wrap-up of trends I … Continue reading

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Kickstart 2012: stop asking the wrong questions about getting fans and followers

Fourth and final post in a series for the get-revved-up week between Christmas and New Year’s. The right question is not, “How do we get more Twitter followers?” or “How do we get more Like-ers/fans on Facebook?” The right question is, … Continue reading

Posted in Blogs, Facebook, Tourism Currents, Tourism Marketing on the Web, General, Travel Topics, Twitter, Web Communications | Tagged , , , , , , , , , , , , , | 4 Comments

Why are you on Facebook?

Everyone from a newbie travel blogger to an experienced destination marketing organization has confessed to me that the only thing they pay attention to on Facebook is how to get more followers and bigger numbers. When I ask what they … Continue reading

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Insights from a CVB YouTube video channel

I was working with a tourism-related client recently about incorporating more video into their website and destination marketing. That inspired me to dig around in the Insights (analytics) section of the YouTube channel for another small CVB (Convention and Visitor’s … Continue reading

Posted in Video, Web Communications | Tagged , , , , , , , , , , , | 4 Comments