Tag Archives: CVB

Social media for tour operators

Some of the best advice we’ve gotten from the SOBCon business conference was to think about the response email that is automatically sent when someone signs up for our Tourism Currents newsletter. Rather than the default “Thanks, you’re all set,” … Continue reading

Posted in Facebook, LinkedIn, Tourism Marketing on the Web, General | Tagged , , , , , , , , , , , , , | 2 Comments

4 tips to improve your CVB or DMO LinkedIn Company Page

It is your organization’s public storefront on the oldest and biggest social network for business, with over 277 million people in 200+ countries. It’s a LinkedIn Company Page, and too many of them are sad, pathetic, ignored bits of online … Continue reading

Posted in Hospitality, LinkedIn, Meetings and Conferences, Web Communications | Tagged , , , , , , , , , , , , , , , | 1 Comment

Trying LinkedIn Sponsored Posts

Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post … Continue reading

Posted in LinkedIn, Web Communications | Tagged , , , , , , , , , , , , , , , | 2 Comments

Why Snapchat? Because they’ll open it

I’m the last person to advocate chasing after shiny objects in social media. My first answer to the question, “Should my destination/attraction/hotel be on _____?” is always: “Is YOUR market there?” That’s why I hadn’t been paying much attention to … Continue reading

Posted in Mobile, Tourism Marketing on the Web, General, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | 6 Comments

Before you ask how to get more views on Instagram….

In a social media marketing Group on LinkedIn, I noticed this question recently: “What is the best way to get the most views on [photo-sharing app] Instagram? I know to # [hashtag] certain things that tend to get the most … Continue reading

Posted in Flickr and Photos, Web Communications | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Should you have separate social media accounts for Convention Services?

As social media becomes simply a way to communicate in the tourism and hospitality industries and no longer some exotic new thing, many CVBs (Convention and Visitors Bureaus) and DMOs (Destination Marketing Organizations) are talking about whether they should set … Continue reading

Posted in Meetings and Conferences, Web Communications | Tagged , , , , , , , , , , , , , | Leave a comment

What kind of blogger coverage is best for you?

It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a #blogchat on blogger outreach (#blogchat is one of the first and biggest regularly-scheduled chats … Continue reading

Posted in Blogs, Reaching out to bloggers, Twitter, Web Communications | Tagged , , , , , , , , , , , , , , , , | 2 Comments

How to increase the SEO and social media impact of video

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Let’s say you have a nice, short video of places to see and things to … Continue reading

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4 travel ad QR code failures and how to fix them

Lots of tourism organizations spend money to be included in a print newspaper travel advertising insert. If you can prove that it works for your destination, more power to you, but all I ask is that you hold print to … Continue reading

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