Social media crisis management: Florida beaches video in response to oil spill
Saturday, June 5th, 2010Just released yesterday: a 31 second video from Florida tourism that encourages visitors to check the Florida Live site for real-time updates on beach conditions (an example of using social media for crisis communications.)
The gist is that there are hundreds of miles of Florida coastline, so visitors should not assume that every inch of it is oil-covered.
Here is the direct link to the “Need to Know” video on YouTube if you can’t see the embed box below.
