Sheila's Guide To The Good Stuff

You might be surprised, but over the last few years I’ve noticed that once people get stuffed with Thanksgiving food and early morning shopping, a lot of folks often get online to hang out and visit with friends.

At my Tourism Currents learning community with Becky McCray, we thought we’d have some fun, throw open our own doors and invite people to chat and get smarter about tourism, hospitality and social media.

Here’s the scoop on our Black Friday tourism learning event….fun stuff we’ve planned just for you….

***  We’re going to have an Open House starting late in the day on Thanksgiving, November 25. That means anyone can view our dynamite course material (yep, all of it) without any pay wall restrictions, but only until Sunday night, November 28. Now is the time to see for yourself how much our lessons, instructional videos and Forum can help your destination marketing.

(Update:  Well, clearly I’ve lost control over Becky, because we’re keeping the Open House and sale going through today for Cyber Monday. Drop by!)

***  Inspired by Liz Strauss’ world-famous Open Mic and Open Comments nights on her Successful Blog, we’re going to have a Black Friday Open Mic (Nov 26 at 7 pm Central Time.)  It will happen either on our Tourism Currents Facebook Page or we’ll open up a blog post on the Newsletter section of the Tourism Currents website to talk about your most pressing concerns in tourism and tech/social media. Ever wanted to chat with us and your peers about those nagging questions? Come on DOWN! We’ll try not to get too rowdy.  :)

(Update:  want to see how it went? People dropped in from all over the globe! Here is the link to our Black Friday tourism open mic chat.)

***  Here’s the biggie – save 20% on the cost of our course if you sign up during Open House weekend. That’s a great deal, especially since our prices are going to increase on January 1, 2011. Details and the discount code to follow, during Open Mic.

Update:  The code for 20% off is OK1 – apply during checkout, now through Cyber Monday!

***  Share Your Pics - Show us what you’re thankful for by sharing your own tourism and hospitality pics in our Tourism Currents Flickr photo Group. We’re so grateful to all of our tourism and travel friends and supporters, so come spend a little time with us and let’s see how we can help you make sense of tech and social media.

Hope to see you sometime this weekend, even if you can “only stay for a minute.”

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We are excited to announce that doors are now open for another round of online classes at Tourism Currents.

There are usually three problems with most social media training:

• It is too basic and generic
• It is too advanced and nerdy
• ….or it is well-balanced, but not tailored to a specific industry

Tourism Currents is different. Here are more details about why we get straight to the heart of real tourism results.

My co-founder Becky McCray and I run a unique, high-energy learning community that is hyper-focused on teaching tourism and hospitality industry professionals how to use that big pile of social media tools (blogs, Twitter, Facebook, Flickr, YouTube, etc.) to more effectively tell the stories of their destinations and attractions.

We get specific about topics like how to use Twitter for fall foliage reports, how to use Facebook to promote your festival and what’s important for a successful blogger press trip/fam tour.

Compelling stories convince people to visit your town. The social Web is the ideal place to tell those stories (it’s made for the tourism little guy, too) and it connects with others who love and support you….we call them your “online champions network.”

Our courses help you make sense of it all.

They are organized to provide basic social media overview information to those who need it (through a quick Intro Workshop or a three-part All the Basics course) or more advanced how-to specifics to those who are ready for it through the three-part Results Multipliers class (which dives deep into unique destination marketing topics like mobile-friendly tours.)

If you are geared up to really make things happen for the long haul, the Tourism Currents six month Full Course combines the Basic and Multipliers, then throws in the Intro Workshop as a bonus.

Every course is a combination of multi-part lessons, exclusive videos with experts and a wrap-up printable checklist, plus there’s a member forum for detailed discussions.

We hope you’ll join us soon at Tourism Currents!

Although my business partner Becky McCray and I were rather hammered by an ambitious schedule of conferences and workshops across the country during October, the good news is that we’ve gathered tons of useful information and insights for the lessons, videos and newsletter that we offer our online learning community at Tourism Currents.

The next Lesson, “How to Listen Online,” is being posted as we speak and will be fully available to paid members by Friday, November 6.

This month, we’re excited to include some very helpful video interviews with Ann Peavey, who tweets for Seattle Tourism as @SeattleMaven.  I shot the video while in Seattle during the Association for Women in Communications (AWC) conference (salmon taco or awesome coffee, anyone?) and can’t wait to share it with you. Ann is a real pro and a dynamite, fun person; you’ll love seeing how she’s mastered Twitter to show off her city!

The bottom line is this – once we finish editing and uploading all of this terrific content,  we are going to close the doors to further paid Tourism Currents members until the next class cycle in Spring 2010.

We’ll still accept more free newsletter-level members, but anyone who wants access to all of our lessons and videos will have to wait until the next class.

Our reason?

We said at our launch in September that we want to keep class sizes manageable, and we want to move our members through the content as a group so that no one feels left behind or overwhelmed by having to play catch-up.

Those who are already paid members are all set and don’t need to do anything else except to continue learning useful social media tips for their destination marketing.

New sign-ups and those who are already at the free newsletter level have until THIS FRIDAY, November 6, to upgrade to our paid Just the Basics level ($45/month for 6 months) or our Regular level ($75/month for 6 months) so that you can really dive into all of our training materials.

We think that these are exceptionally reasonable prices for this kind of detailed, tourism-specific learning material; in fact, we know you can’t beat it anywhere else, because we’ve snooped around to look.  :)

These are the organizations and people that we think would find our training particularly helpful:

• Convention and Visitor’s Bureaus (CVBs)
• Destination Marketing Organizations (DMOs)
• Main Street, historic preservation and heritage trail organizations
• Parks, nature preserves, botanical gardens and other nature/outdoors-related attractions
• Public Relations professionals who do tourism work
• Chambers of Commerce
• Those with niche focus like agritourism, culinary tourism, arts/culture, sports/adventure and educational travel
• Festival and event planners
• Attractions, museums, lodging etc. that depend upon tourist traffic
• Historic highways and scenic byways
• State and city governments who do marketing and outreach related to tourism

Please do consider joining us to start learning – this stuff moves fast and frankly, your tourism organization can’t afford to dawdle. Don’t wait until Spring 2010 let us help you become social media savvy!

Interested?  Sign up here or go here to read more and see if Tourism Currents is right for you.

Thanks for your support.