Tag Archives: case study

Trying LinkedIn Sponsored Posts

Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post … Continue reading

Posted in LinkedIn, Web Communications | Tagged , , , , , , , , , , , , , , , | 2 Comments

Why Snapchat? Because they’ll open it

I’m the last person to advocate chasing after shiny objects in social media. My first answer to the question, “Should my destination/attraction/hotel be on _____?” is always: “Is YOUR market there?” That’s why I hadn’t been paying much attention to … Continue reading

Posted in Mobile, Tourism Marketing on the Web, General, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | 6 Comments

What gives a place “buzz?”

How, exactly, does a town or city or region get “buzz” – people talking about how interesting it is, and maybe about paying a visit to check things out? London may have a few answers that you can replicate in … Continue reading

Posted in Economic Development, Life-hacking and Tips for Better Living | Tagged , , , , , , , , , , , , , | 2 Comments

Best practices: a fantabulous Facebook landing page

I learned about this from the #tourismcollege hashtag stream on Twitter (that’s why Twitter is great for professional development!) Below are two screenshots of the Facebook Page for the Forty Putney Road bed and breakfast in Brattleboro, Vermont. The “before … Continue reading

Posted in Facebook, Hospitality, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | 5 Comments

Nope, I’m busy; the press trip that won’t happen

I got an email invite on 24 September for a press trip/fam (familiarization) tour in early November. Y’all know I’m not much into group fams, right? Right. Bunch of people mostly looking at the same stuff, on a forced timetable … Continue reading

Posted in Reaching out to bloggers, Travel Topics | Tagged , , , , , , , , | 20 Comments

Social media crisis management: Florida beaches video in response to oil spill

Just released yesterday:  a 31 second video from Florida tourism that encourages visitors to check the Florida Live site for real-time updates on beach conditions (an example of using social media for crisis communications.) The gist is that there are … Continue reading

Posted in Video, Web Communications | Tagged , , , , , , , , , , , , , , , , , | 4 Comments

How to listen online: get an army of ears

Remember that old saying (maybe from your parents) that there’s a reason you have one mouth and two ears? It certainly applies to online communications.  Try to listen more than you talk….I know, I know, rather strange advice coming from … Continue reading

Posted in Blogs, Twitter, Web Communications | Tagged , , , , , , , , , | 8 Comments

This gives travel and tourism PR a bad name

Are you kidding me? NINE images attached to this PR email blast that dumped (twice) into my IN box, with the subject line in ALL CAPS just to ensure I didn’t miss it. Er, I never write about celebrities. Or … Continue reading

Posted in Reaching out to bloggers, Travel Topics, Web Communications | Tagged , , , , , , | Comments Off