Sheila's Guide To The Good Stuff

Decisions, decisions….

Budgets are tight these days (Washington State’s tourism organization was completely disbanded this month) and yet there is a wealth of great content ready to be absorbed and connections to be made during the fall conference season.

How to decide who from the office goes where and how much money to spend? This is especially important for social media and tech events, because the ground is shifting rapidly and you don’t want to learn the wrong thing from knuckleheads.

I offered some thoughts and ideas in a guest post on the BlogWorld blog, “RoundUp of Fall Tourism Tech Conferences,” and it’s a tribute to the BlogWorld organization that they weren’t at all balky about letting me talk up competing conferences on their website. They’re a class act; they know that there is plenty of opportunity to go around in the not-so-new landscape of “new media,” social communication and technology.

Here is my advice in a nutshell….and please keep in mind that I’m a track leader at BlogWorld and speaking at both SoMeT and eTourism Summit, so I want all of them to succeed….

When is BlogWorld best?

If you want maximum opportunity to connect with a wide variety of bloggers and other online publishers, plus attend focused educational panels and hear industry speakers on social media for tourism and hospitality, then the Tourism track at BlogWorld and New Media Expo West in Los Angeles, CA November 3-5, 2011 is your best bet.

—-> Who should go? BlogWorld is perfect for your staff networking/schmoozing fiend who is also getting really good at social media (or who wants to get to that level.)

Don’t forget – super early bird discount pricing (50% off) ends on Thursday, July 21, 2011 - and you can use code TC20 to knock 20% off of any pass right up until the conference closes online registration in November.

Go here to read up on the Tourism track and register.

When is SoMeT best?

If you want to mix it up with tech- and social media-savvy tourism peers at a small conference of the very geekiest CVBs, DMOs and Tourist Boards, then the Symposium on Social Media in Tourism (SoMeT) in Tunica, MS November 9-12, 2011 would work for you.

This is where your communications person goes who is WAY ahead of the rest of the office, and who needs to stay at his or her “A” game for the benefit of your destination.

—-> Who should go?  SoMeT is great for your geekiest staffer who was on Foursquare and slinging QR codes months before anyone else.

When is eTourism Summit best?

If you’re looking for high-level discussions of travel and tourism technology as a whole, consider the eTourism Summit in San Francisco, CA September 29-30, 2011.

Lots of strategy and integration discussions, with a bit more of an international flavor than the others, looking at technology beyond social media.

—->  Who should go? eTourism Summit is a good idea for your Director who is trying to keep that 30,000 foot, integrated marketing view amongst insanely rapid tech and social media changes.

I know that a lot of conferences and events compete for attention and dollars, so I hope this helps your decision-making process.

Any other suggestions? Fire away down in the comments!

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Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city (or fair-sized town.)

The previous edition was hosted on June 15 by Stark County, Ohio News and Views and the July 13 edition will be over at the Perceptive Travel Blog.

If you would like to host a future Carnival edition on your blog please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in Europe

Paris, France Mary Jo Manzanares presents A Different View of Paris: Going Underground posted at The Traveler’s Way, saying, “Get over the “ick” factor and take a look at Paris from down below.”

Kiev, Ukraine Anne-Sophie Redisch presents What to do in Kiev posted at Sophie’s World, saying, “What first springs to mind when you hear the name Kiev? Capital of the Ukraine? You’re right, of course. Some might think of the 1986 Chernobyl disaster, one of the worst nuclear accidents in history. If pop culture is your thing, Kiev might mean the venue of the 2005 Eurovision Song Contest. Into politics? Then, perhaps the Orange Revolution of 2004?”

York, England Mike Sowden presents York – Foundations posted at Fevered Mutterings, saying, “There’s one rule you should always follow when dining out in York, England, and it’s this: *look up*.”

Barcelona, Spain Marc Fav presents Barcelona – - – A Dream posted at Marc Fav.

Cities in the Americas

Seattle, Washington, USA Rachel Center presents The happiest place on earth posted at Balance and Blueberries, saying, “This blogger fell in love with Seattle in the short 24 hours she was there. Read the recap of the sights!”

Portland, Maine, USA Jason presents 1790: Thomas Bird, the first federal execution under the U.S. constitution posted at Executed Today, saying, “Notable local history in Portland, Maine.”

San Francisco, California, USA Matthew Hyde presents Sittin’ on the Dock of the Bay (some memories of San Francisco) posted at Geeks Shall Inherit the Earth.

Staunton, Virginia, USA I wrote a short Travel Post Friday entry on this blog, about a snazzy Presidential Pierce-Arrow: Woodrow Wilson’s car is the cat’s pajamas.

Los Angeles, California, USA Zhu presents The Rich L.A. posted at Correr Es Mi Destino, saying, “I was curious to see the other side of L.A, the glamorous one. So far, I wasn’t too impressed: houses looked nice but nothing out of the ordinary. I certainly couldn’t picture all these movie stars and socialites living here, in Korea Town or in Little Armenia.”

Houston, Texas, USA Sarah V. presents Making the Most of 24 Hours in Houston posted at Wandering Off, saying, “A quick trip to Houston where we enjoyed everything from butterflies to Byzantine frescoes.”

Pensacola, Florida, USA Jennifer presents Three Days in Pensacola with Your Family posted at Two Kids and a Map.

Seattle, Washington, USA Amy @ The Q Family presents Seattle With Kids: Hand-On Fun For Family @ Pacific Science Center posted at The Q Family Adventures Travel Blog.

New York, New York, USA Mary T presents Explore New York City’s High Line Linear Park posted at Travel With Teens and Tweens, saying, “As part of a multi-day high school field trip to New York City our teenage son took a walk on the City’s High Line linear park on a picture perfect spring day.”

Santa Monica, California, USA Simpsonsparadox presents SCVNGR posted at Simpson’s Paradox.

Cities in the Middle East

Manama, Bahrain Travelrat presents The Camel Farm posted at Travelrat’s Travels, saying, “Shortly after this visit, it all kicked off in Bahrain. I hope things are back to normal soon, and the camel farm survives!”

That concludes this Carnival edition, and thank you for visiting.

Please submit your (ONE, non-spammy) blog post to the next edition of the Carnival of Cities using our carnival submission form.

Past posts and future hosts can be found on our blog carnival index page.

Where are the bloggers who might be a good fit for your destination or attraction, and how in the world do you find them, sort them out and connect with them?

How can you best reach out to online publishers who can become champions for you?

We’re offering a dynamite 90 minute webinar to answer those questions!

I’ve been blogging since early 2006, and my Tourism Currents business partner Becky McCray has been publishing online in one form or another since 2003, so we’re pretty well versed in how the community works, what drives bloggers crazy and what kind of outreach can be very successful.

Let us share our hard-won knowledge with you on Thursday, June 30 at 2 pm Central:

Finding Your Online Champions, with Tourism Currents

This one hour and 30 minute webinar plus Q&A will help you find your champions and other digital publishers, connect with them online and off, and increase their support of your destination marketing efforts.

It’s all part of our buildup to the Tourism track at BlogWorld and New Media Expo in Los Angeles, November 3-5 (where a blogger speed-dating session with CVBs and DMOs is on our menu!)

Here is what you will take away from the webinar

1)  Resources and guidance for sifting and finding the right sort of online publishers among the thousands out there.

2)  Tools and techniques for evaluating whether someone is a good fit to work with you.

3)   How to best approach and connect with bloggers and other champions of interest to you.

4)  Why outreach to niche online publishers and smaller audiences may reap bigger dividends for you than trying to chase high-traffic sites and worrying about Klout scores.

Sound good?

The webinar price of $29 includes access to the slides and a recording of the presentation that you can refer to again and again.

Even if you miss the live webinar, you’ll still have access to these items if you’ve registered.

For more information and to register, go here now.

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From the beginning, business partner Becky McCray and I talked about developing not only our Tourism Currents course, but eventually an online “mall of services and products” tied to social media education for tourism-related organizations. Most would be ours, some might be from affiliates who we trust and recommend.

I think I first heard the term from Glenda Watson Hyatt, who has her own educational offerings on accessibility.

The first step in that direction is now live; in addition to our full six-week online course, you can buy one or more individual lessons in social media for tourism.

It’s learning materials that you want, when you need them.  We talked about it (plus some other goodies) in our June 2011 newsletter.

Thanks, as always, for your support.

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This is a photo of my lap during the South by Southwest (SXSW) Global Tech Summit.

Quick photos and some tweets went up on my Android smartphone, plus special check-ins to each session on Gowalla.

Other tweets and watching the conference hashtag happened on the TweetDeck dashboard on my Dell laptop. Most Facebook business page updates for Tourism Currents or Freelance Austin came from the laptop as well.

Great quotes and insights from speakers were often captured via pen and notebook (yes, it’s true, but they always boot up) to become Facebook or LinkedIn status updates or blog posts days, weeks or months later.

Online publishing is best served by whichever tools work for you, and don’t be surprised when one size does not fit all.

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!)

And now there are four….

In addition to the speakers that I announced in my first post about the BlogWorld and New Media Expo West 2011 Tourism track – the Abilene (TX) CVB and Authentic Seacoast Resorts in Nova Scotia – I’m now very excited to confirm that Caroline Bean from Visit Philadelphia and Brian Matson from Fargo (ND) – Moorhead (MN) CVB will be joining Tourism Currents at this year’s BlogWorld conference in Los Angeles, November 3-5.

I’ve known Caroline for years in my travel blogging hat, and met Brian for the first time in person at last year’s Symposium on Social Media in Tourism (SoMeT.)

Track topics and details coming soon, on this BlogWorld and tourism info page….

Nowhere else can you get social media education specific to tourism and hospitality PLUS the opportunity to connect with 8000+ bloggers and podcasters (we’re planning a blogger/CVB speed dating session, too.)

See you there!

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!)

How to best incorporate bloggers and online publishers into standard press trips/fam tours is an ongoing item of discussion in many tourism circles.

I’m seeing more and more interest by bloggers in constructing individual fams directly with CVBs and DMOs, rather than participating in group tours that don’t represent the sort of travel that they – or their readers – prefer.

Here’s one perspective about press trips from Matt Kepnes (Nomadic Matt) in a travel blogger’s Facebook discussion about press trip pros/cons (quoted with permission:)

“I stopped taking press trips for this reason. I was and still am offered incredible luxury trips but I just can’t take them. It doesn’t mesh with my message. Would I love a luxury trip? Yeah, but I can’t in any good way write about it.

Plus I find press trips to be super-jammed-packed itineraries with little personal time or space to relax or get to know a city. I instead now just work directly with tourism boards to set stuff up. I get to make my own itinerary, stay in hostels, and travel cheap. They don’t care because I am still writing about the destination for them (which is all they care about) and I’m a pretty cheap date…hostels, a train pass, and some city sightseeing cards and I’m good to go. That’s nothing for them.”

Some organizations may see group tours as a more efficient use of resources and time, but this assumes that bloggers need a lot of hand-holding. Many do not; an independent experience makes a lot more sense for them, and will probably result in more compelling and interesting coverage.

Some may say no to your press trip because the timing is off or it’s just a bad fit, but the chances of acceptance and a positive experience are a lot better if the trip matches the person taking it.

Pretty much always true, right?

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Remember how (as Tourism Currents) we set up and ran the first-ever Tourism track at the 2010 BlogWorld online publishing conference?

How we said that you have to go where the geeks are to connect with tech-savvy travelers, and that an event like BlogWorld can supercharge your destination marketing?

And how psyched we were last year to have co-facilitators with us from the Seattle CVB, the Pensacola (FL) CVB, the Beaumont (TX) CVB and meetings expert Jeff Hurt?

Well, in case you haven’t already heard us cheering about it on Facebook or Twitter, we have two confirmed speakers joining us for this year’s Tourism Track at BlogWorld and New Media Expo West, in Los Angeles CA, November 3-5, 2011 (yes, it’s moved from Las Vegas.)

Shanna Smith Snyder from the Abilene TX CVB (a 2011 Texas Social Media Award winner!) and Doug Anweiler from Authentic Seacoast Resorts in Nova Scotia will join us to help teach you more effective use of social media in your destination and hospitality marketing.

We’re also planning on a speed-dating session between our tourism attendees and some of the 8000+ bloggers and online publishers who go to BlogWorld.

Other co-facilitators will be announced soon!

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!)

Who is most likely to link to your content?

Those who find it valuable, but especially other online publishers who know you, appreciate your work and want to help give you a boost.

How do you get their attention and interest?

By building personal and professional working relationships, on- and off-line.

Sorry, no magic pixie dust here. Blogger outreach and social networking take time and effort.

Hey, You! Gimme A Link

I thought about all this when I saw a posting on the Travel Blog Exchange (TBEX) site.

The “Country Vacations & Resorts” vacation rental site (hell no, they aren’t getting a link from me here) was making a bid for linkbuilding by getting bloggers to run their prewritten content as guest posts:

“Guest site [to run a Country Vacations-provided post] must be at least a PR2 [PageRank 2 on Google.] Posts are unique and only for one publication per post. Have several 400-500 word articles that will need “homes”, 1 link (required), 1 image (I provide), would be great but not required. Happy to consider exchange posts with my blog….”

They want links from sites that rank at their PR or higher (my stats show they’re currently PR2 – as a comparison, this blog is PR4) and they want one deep link back to their blog from a wide variety of other blogs.

If I saw this guest post, I would no doubt find very carefully placed links back to specific Country Vacations content, with anchor text chosen to support their SEO (Search Engine Optimization) for certain keywords.

Links: Coin Of The Realm For Search

There’s nothing illegal here. None of it smacks of black hat SEO; it’s all pretty much in line with Google guidance on quality links and linkbuilding although I wouldn’t exactly call it the “natural” linkbuilding that Google says it prefers.

Here’s why all of this matters….the number, type and quality of inbound links to your content has a direct impact on where you rank in search engines. Links from Facebook, Twitter, Flickr and many other social sites are “no follow” – they don’t count in Google’s algorithm (although they’re fine for humans, who DO still matter.) So, all that retweeting of a link to your blog post is not as powerful, SEO-wise, as a direct link to the post from a quality site (there are some rumblings, however, that social signals are starting to count in search for both Google and Bing.)

From what I’ve seen, everyone opining about how to get links ends up saying some version of, “Suck up to people really hard and then ask them for a link.” Let me tell you, that works a lot better with people who already know, respect and like you. Otherwise, remove your lips from their bottom, pronto.

The issue here is the randomness of the request in the example above;  it was tossed out in a travel blogger’s forum, for all comers. Hey – Newsflash! Those who are that desperate for content are not the bloggers you want.

Online publishers (well, the good ones) are rather picky about what they post. Why would anyone take some random company’s content, slap it on their precious digital baby, bore/disgust their readers and tacitly endorse a company that didn’t take the time to build a relationship?

What To Do (Instead Of Random Crap) To Build Links

**  Publish interesting, quality stuff that helps and informs your readers. Period.  It’s the hardest thing to do consistently, and the most critical.  After you publish, make sure people can find out about it. Yep, it’s a marketing game. Crafting the content is only the start.

**  Network your tail off on the social Web to get in front of those who might link to your work. Connect with people on Twitter, Facebook and LinkedIn. Follow hashtags where bloggers congregate, like #blogchat every Sunday night, 8 pm CST with Mack Collier.

**  Network your tail off IRL (In Real Life.) Go where the geeks are. Attend conferences like BlogWorld and New Media Expo, South by Southwest Interactive (SXSWi) or niche-specific ones like BlogHer Food (for food bloggers.)  Get that blog URL on the business cards you hand out, too, and follow up after the conference.

**  Once you have a good relationship – however long it takes to build it – then make your pitch. For example, are you a California destination? Ask relevant people in your blogger network if they might be interested in a guest post from you about certain highlights of your town; even a general Q&A with you would be fine. Try to craft your guest post your way, but remember, it’s their blog.

**  Give to get. Do plenty of linking out yourself, to quality content; it is noticed and appreciated by the link recipient. I remember the days when I was a newish blogger and got a big ol’ fat link to one of my posts from a big-deal website. It happened because the author and I connected online and became friends, so she was looking out for me and helping me grow.  Thanks, Liz Strauss, for not turning up your nose at my PageRank back then.

Building links is part of blogging – that’s one reason I still run the Carnival of Cities blog carnival after all these years. It’s my way of highlighting blogs and giving back, through links and attention.

How do you inspire people to link to your content? Please let us know down in the comments….

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!)

Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city (or fair-sized town.)

The previous edition was here on Sheila’s Guide and the next edition will be hosted on the Perceptive Travel blog on Wednesday, February 23.

Any posts from blogs by tourism organizations (CVB, DMO, Tourist Board,) hospitality or economic development organizations are particularly welcome, as long as they’re about something in one city or town!

If yo would like to host a future Carnival edition on your blog (March 9 and March 23 are still open, and I could certainly use the help because March is crazy for me) please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in the Americas

Indianapolis, Indiana, USA Nicole presents Experiencing Egypt at the Children’s Museum of Indianapolis posted at Arrows Sent Forth, saying, “The ‘Take Me There: Egypt’ exhibit at the Children’s Museum of Indianapolis allows kids to experience life in an Egyptian village through hands-on play.”

Nashville, Tennessee, USA Alethea Hutchison presents Viva Nashvegas! posted at I’m Domestic…not Dead!, saying, “The way Nashville views celebrity.”

New York, New York, USA Madeleine Begun Kane presents Snow Job (A Limerick Duet) posted at Mad Kane’s Humor Blog.

(A CVB blog – Yay!)—> Spokane, Washington, USA Teresa Ide presents My New Neighborhood Bar posted at Spokane Insiders’ Blog.

Seattle, Washington, USA Byteful Travel presents The Radical Act of Kindness that Floored Me when I visited a Seattle Farmer’s Market posted at Byteful Travel, saying, “What would you do if someone you’d never met walked up to you and gave you a gift, completely unexpectedly? I had to face this amazing reality one sunny day after I’d just stumbled into the Queen Anne farmer’s market (where I discovered an amazing new fruit, a ‘pluot’). And the entire experience reinforced in me how magical travel can truly be.”

Orlando, Florida, USA Jennifer Miner presents Spring Break Vacation in Orlando – 5 Tips to Save Time posted at The Vacation Gals, saying, “Spring break in Orlando’s big theme parks can be frustrating, what with all the crowds and long lines. Here are 5 tips to help save time at Disney World and Universal Studios Orlando.”

Ojai, California, USA Andy Hayes presents California’s Secret Sunshine Valley: Ojai posted at Sharing Travel Experiences, saying, “Want to know the secrets of the Ojai Valley?”

Virginia Beach, Virginia, USA Apryl Chapman Thomas presents Spotting Winter Wildlife (and Possibly Whales) in Virginia Beach, Virginia posted at Southern Hospitality Magazine Traveler.

Kualoa, Oahu, Hawaii, USA Jennifer presents Kualoa Ranch – Oahu, Hawaii posted at Two Kids and a Map.

New Orleans, Louisiana, USA Sarah V. presents Beignets! posted at Wandering Off.

(more…)