Sheila's Guide To The Good Stuff

A good pitch is timely, short, punchy and answers the question WIIFM (What’s In It For Me?) for the recipient.

If this sounds familiar, it should. A good pitch to bloggers is very much like a good pitch to any media person.

At BlogWorld and New Media Expo West in Los Angeles, I talked to Jared Degnan from Brandware Public Relations about pitching bloggers….the video is about a minute long, and here’s the direct link to it on YouTube in case you can’t see the embed box below.

Did I get it right, or was I too simplistic?  Leave a reply down in the comments….thanks!

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!)  

Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city or fair-sized town.

The previous Carnival edition was hosted on the Perceptive Travel Blog, and you’ll find the next one (February 8, 2012) on Edutech Musings.

If you would like to host a future Carnival edition on your blog, please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in the Americas

Seattle, Washington, USA   Mary Jo Manzanares presents Tourist at Home: Visiting the Seattle Aquarium posted at Traveling with MJ, saying, “Fun for adults and kids. . . and the otters are just so darned cute!”

Pittsburgh, Pennsylvania, USA   Angela Gaitaniella presents Pittsburgh is “In” posted at The Burgh, Exposed.

San Francisco, California, USA   Byteful Travel presents What’s Hidden Underneath the Golden Gate Bridge? (Exploring historical Fort Point) posted at Byteful Travel, saying, “Even though you’ve probably never heard of it, something very old is hidden underneath the Golden Gate bridge; and one a sunny day in September, I had the opportunity to photograph it.”

Orlando, Florida, USA   Eileen Ludwig presents Artsfest FREE Ticketed Non-Ticketed Florida posted at Freelance Tourist: Travel Tips.

Pittsburgh, Pennsylvania, USA   hello haha narf presents Still So Much posted at Midnight Cliff.

New Orleans, Louisiana, USA   Tui Snider presents New Orleans? Cafe du Monde: A Taste of History posted at Mental Mosaic: Even Home is a Travel Destination, saying, “Coffee played a big role in New Orleans’ history, and at one point in the 1800′s there were nearly 500 coffeehouses in the French Quarter. Cafe du Monde is the sole survivor from that era, with a menu that is virtually unchanged since it first opened in 1862.”

Niagara Falls, Canada   Andy Hayes presents Top 10 Quirky Things To Do in Niagara Falls posted at eTourism Insight, saying, “Quirky things in what is perhaps the quirkiest place in Canada. ”

New York, New York, USA   Priya Mony presents My Reasons to Love New York: The Winter Edition posted at Let’s Take The Scenic Route, saying, “Great things to do and places to visit in New York even in the coldest months of the year.”

Cities in Europe

Panicale, Umbria, Italy   Ciao Bambino! presents Art Camp for Kids in Umbria, Italy posted at Ciao Bambino, saying, “Arte al Sol art camp is a great way for children to experience Italian Culture. It’s not just painting here. Activities may include glass blowing, cooking or even sheep herding – experiences that your kids won’t soon forget.”

Barcelona, Spain   Amanda Kendle presents Gaudi makes Barcelona beautiful posted at Not A Ballerina: A Travel Blogger’s Life.

London, England   Brooke Allen presents London Pub Crawl posted at Rambling Brooke.

Liverpool, England    Mr. Brightside presents [Come Dine With Us] Gusto! posted at The Wild Swans, saying, “One of the best Italian restaurants in Liverpool!”

Cities in Asia

Delhi, India   Mariellen Ward presents Delights of Delhi posted at BreatheDreamGo.

That concludes this Carnival edition, and thank you for visiting.

Please submit your (ONE, non-spammy) blog post to the next edition of the Carnival of Cities using our carnival submission form.

Past posts and future hosts can be found on our blog carnival index page.

While we mess around with our Facebook Pages, mobile devices and tweet-crafting, I’d like to pause for a moment and talk about books.

Lots of books, in a place that doesn’t have them, for people who want them very badly.

We’re talking about raising US$80,000 (yes, it’s a lot of zeroes) to build two libraries in Zambia …. the building construction, all the books and educational materials, teacher training and support for three years …. through Passports with Purpose, the annual travel bloggers’ fundraiser.

One of the PwP co-founders, Pam Mandel, is a dear friend of mine and a blogging kindred spirit, so I look forward to this every year. The #PwP hashtag is already jumping on Twitter.

Last year we raised enough money (mostly in US$10 increments) to build an entire village in southern India in partnership with Friends of LAFTI.  This year, PwP is partnering with Room to Read for the libraries.

I started my first travel blog in February 2006, and I’ve supported PwP since the beginning, but this is the first time that I’ve offered a sponsored prize as part of the fundraiser.

It works rather like a raffle – in addition to the goodie I’m showcasing below, you can browse through this full list of travel-related prizes and bid for chances to win whichever ones appeal to you.  At the end of the fundraiser – it runs through December 16, 2011 – one winner of each prize will be randomly selected from all of those who have bid.  A $10 donation per bid is suggested, but if you don’t want to make a donation, mail one self addressed stamped envelope to: Passports with Purpose, P.O. Box 16102, Seattle WA 98116.  Include the name of the prize you are entering to win.

Thanks to Nick from Guerrilla Packs, I get to showcase one of their top backpacks as the Sheila’s Guide PwP prize – the Voltij.  (Shipped to winners in the continental US only – bummer – but the winner can choose red, blue, or orange.)

This pack is designed for the serious traveler/hiker who needs cleverly designed storage space, comfort, and style.  My favorite feature is the detachable day pack, so you don’t have to look dorky wearing the whole framed backpack walking through, say the Uffizi in Florence or grabbing a bubble tea in Shanghai.

Here are some other Voltij specs:

- Detachable padded laptop sleeve shoulder carry bag
- Aluminum internal frame
- Fully adjustable EVERYTHING!
- Built in compass and thermometer
- Rain cover
- Passport pocket & cell phone pocket
- Supports H20 hydration system
- Sleeping bag / wet clothes pocket

Want to know more?

Here’s a helpful video about the pack (direct link to Voltij demo if you can’t see the embed box below:)

For a chance to win this prize or one of many others, go here to the PwP Prize List/Donate page and follow the directions.

Thanks for your support of Passports with Purpose, and I look forward to showing off some photos of the libraries in the next year or so.

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!) 

Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city (or fair-sized town.)

The previous Carnival edition was hosted on the Perceptive Travel Blog, and will return there on November 30.

If you would like to host a future Carnival edition on your blog, please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in the Americas

Myrtle Beach, South Carolina, USA   Amy @ The Q Family presents Myrtle Beach With Kids: Guided Kayak Tour with Black River Outdoors Center posted at The Q Family Adventures Travel Blog.

Santa Cruz, California, USA   Eileen Ludwig presents Exploring Coastal Highway Santa Cruz California posted at Freelance Tourist: Travel Tips.

Honolulu, Hawaii, USA   Jennifer Miner presents Hawaii History and Culture: Princess Ka’iulani posted at The Vacation Gals, saying, “A vacation in Waikiki is enriched by attending a ceremony honoring the last crown princess of Hawaii.”

Ottawa, Canada   Zhu presents Rideau Hall posted at Correr Es Mi Destino, saying, “In a typ­i­cal relaxed Cana­dian fash­ion, the offi­cial res­i­dence of the Gov­er­nor Gen­eral of Canada is open to the pub­lic and it’s not rare to see hordes of pho­tog­ra­phers, cricket play­ers (!) and fam­i­lies pic­nick­ing there.”

San Francisco, California, USA   Kristin presents Breakfast at the Ferry Building Farmer’s Market posted at SFTravel – San Francisco Underground Travel, saying, “A popular destination on Saturday morning in San Francisco becomes even better with savory and sweet offerings at gourmet breakfast stands.”

New Orleans, Louisiana, USA   Michael Turtle presents The Big Easy is harder than you think posted at Time Travel Turtle.

Rio de Janeiro, Brazil   Jason Noronha presents 10 Reasons to Pack Your Bags for Rio de Janeiro posted at theOrangeMango, saying, “Having spent 2 weeks in Rio de Janeiro recently, I fell in love with the city and decided that I’d have to move to this beautiful place at some stage in my life. Here’s why you need to pack your bags for Rio..”

Mountain View, California, USA   Byteful Travel presents Computer History Museum Review: 7 Striking Exhibits from the Digital Age posted at Byteful Travel, saying, “With over 90,000 objects, photographs, and films the Computer History Museum of Mountain View, CA has no equal in its field. In fact, the CHM contains the largest collection of computing artifacts on the planet! So, needless to say, we were in for a real treat, and in this article I reveal the 7 most memorable artifacts I stumbled across that day, including the “Godfather” of the iPhone and a 150 lb. computer that you just HAVE to get your loved one this holiday season. But we’ll get to that!”

Columbus, Ohio, USA   Joe Vargo presents Top Three Things to Do With Your Extra Hour of Darkness posted at The Columbus Experience.

Cabo Polonio, Uruguay   Michael Hodson presents Cabo Polonio, Uruguay in Photos posted at Go, See, Write – overland RTW adventure travel.

Laramie, Wyoming, USA   Angi Harper presents Wyoming Roundup: A Sunny Day in Laramie Town posted at Wyoming Roundup.

Oklahoma City, Oklahoma, USA   JoAnna presents Images: Crystal Bridge Tropical Conservatory | Oklahoma City posted at Kaleidoscopic Wandering, saying, “I never expected to find botanical gardens in Oklahoma City, and that’s what I love about cities like this: They continue to surprise me.”

Seattle, Washington, USA   Mary T presents Photo Friday: Teen’s View of the Port of Seattle posted at Travel With Teens and Tweens, saying, “A short cruise of Seattle’s harborfront uncovered all kinds of interesting views. Our traveling teen captured some great photos along the way.”

San Francisco, California, USA   Kirsten Larsson presents San Francisco’s Chinatown posted at Aviators and a Camera.

Cities in Asia/Australia/New Zealand

Kyoto, Japan   Erin McNeaney presents The Weird and Wonderful World of Vegetarian Cuisine in Kyoto: Part 1 posted at Never Ending Voyage, saying, “Our exploration of Buddhist vegetarian cuisine in Kyoto, Japan.”

(more…)

How do you keep up (or even better, stay ahead) in a fast-moving environment?

You pay attention to the important things, while everyone else gets sucked into a noise vortex and wastes time on the unimportant.

BusinessWeek had a cover story in April 2005 – yes, 2005 – called “Blogs Will Change Your Business.”

Then they did a follow-up social media report in May 2008, titled “Beyond Blogs.”

Yet, even today in 2011 (almost 2012) there are still plenty of professional communicators who seem rather gobsmacked by what’s happened to their world.

They would not pay attention, roll up their sleeves and do their homework even a year ago, and now they wonder how they got so far behind.

You fall behind by not keeping up.

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!) 

In the wildly diverse and ever-growing world of bloggers and other online publishers, how do you sort through the stack to find the ones who interest you?

The ideas below were adapted from a comment of mine on the SpinSucks post “Blogger Outreach: Three Steps to a Successful Program“….in the spirit of more content in less time, I’m also going to put the same information here as a blog post.

Where do you find bloggers who might want to know about your destination, attraction, product, service or book?

I’m not sure I’d recommend that old warhorse Technorati for much of anything these days – I’d go for Alltop.com instead, if you’re looking for online publishers in lots of different subject areas.

Pssst – there’s an Alltop Tourism Industry channel, too!

Consultant Christina Pappas suggests looking for blogrolls (lists of favorite blogs, usually found in the sidebar) which is good when you can find blogs that still do them. Also look at Twitter Lists on Listorious and the membership of open Facebook Groups (one travel blogging Facebook Group has over 800 members; no harm in asking to join a Group if you have something to contribute, but don’t go in there and start overt marketing or you’ll probably get a digital spanking.)

Consider Twitter chats – many travel bloggers hang out on the #TBEX and #TBU hashtags, for example, and they also attend the associated TBEX / @TBEXEvents and Travel Bloggers Unite / @tbloggersunite travel blogging conferences, so show up there and participate.

It’s very effective to connect OFFline by going where the geeks are;  events like BlogWorld & New Media Expo, SXSWi (South by Southwest Interactive,) BlogHer, SOBCon, the 140 Character Conferences worldwide, Blissdom, local Social Media Clubs and Social Media Breakfasts plus small niche gatherings …. there’s a pet blogging conference, a beer blogging conference, food blogger events, craft blogger conferences….you get the idea.

But yes – meet bloggers on their blog, not in their email IN box (where I spend an inordinate amount of time deleting stupid stuff that I don’t want, thanks to people buying my name from companies like Vocus, Cision and BurrellesLuce.)

Meet bloggers where they are, on their terms. After all, YOU want what THEY have.

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Thought for the day….

As many of you know, I’ve been dealing with the nasty WordPress Pharma hack here on Sheila’s Guide (don’t worry, it’s safe for your computer or mobile device to be here; the hack only messes with this blog’s search engine results.)

After running after it for weeks and weeks, I’ve called in some more help, but this is not keeping me up at night. At all. I mean, I DO care and it IS embarrassing to have pharmaceutical results come up as the title of my Speaker page, but I’m not frantic.

Why?

Because my analytics data shows me the multiple ways that people find my content other than search engines.

There are lots from people coming to the homepage URL directly, through referral links, Twitter traffic is big for me, occasionally StumbleUpon (especially Stumbles on the recent press trip “exclusive” guest post,) there’s Facebook of course, LinkedIn spikes sometimes, the blog URL is in my email signature/on my business cards/in every online profile I fill out, and then there are my loyal RSS and email subscribers.

This blog doesn’t have a huge subscriber list, but the important thing is that they care enough to have my posts come to their email IN box, which for most people is a busy, crowded place with a lot of things demanding attention. It is nice to be welcomed there, so yesterday I went over and took a look at my email and RSS subscriber data in Feedburner, just to gaze delightedly at the names of the people who support me like that.

I even sent a quick follow-up personal note to several who were listed as “Unverified” – they’d signed up to get my posts, but never completed the final confirmation of their email subscription. Sure, it was only a few people, but every single one of them means something to me and I want to retain them as readers.

Their interest has staying power in a way that random drop-ins from search engines does not.

Until the hacking mess, I’d never truly appreciated in my gut how important it is to vary the means by which people find your content. Search engine optimization (SEO) is important, of course, but the Google basket is not the only place for your eggs.

How many different ways do people find your content?

Have you thought about how you can best nurture and grow those channels?

Please leave a reply in the comments below – and thank you!

*** Credit for post title goes to the old Timex watch ad – “Takes a licking but keeps on ticking.”

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Some of you may have noticed lately that while search engines can find my posts, the titles for some of them are for those famous pharmaceuticals like Viagra and company.

Yes, although I keep everything updated security-wise, I was hit by the WordPress Pharma Hack.

It won’t hurt your computer if you come here, but it sure messes up my SEO (Search Engine Optimization.)  I don’t live and die for SEO, but it would be great if people could find my content when they’re searching for information on things that I’ve written about.

There are a number of things that must be done to fix the Pharma Hack, but it is really difficult to completely kill AND prevent re-infection.

Meantime, it’s safe to be here, but if you see weird search results for this blog, you’ll know why.

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Want to know how NOT to invite writers to your press trip or fam (familiarization) tour?  This guest post by Kara S. Williams will lay it out for you….

The Bait

A couple of weeks ago, I received an email with the subject line, “An Exclusive Invitation to [resort & spa] FAM.” The body of the email was in press release form, and the lack of personal salutation should have tipped me off immediately to its lack of exclusivity. Still, I read the words “Exclusive Invitation” again in the headline and soaked up details about the press trip in the subhead: “Including airfare, lodging, ground transport and most meals for 3 qualified journalists.” A small group with airfare included? Sign me up!

I checked the itinerary – spa treatment! special dinner! – and figured that the short trip would fit beautifully into my fall schedule: not too much time away from my family and I didn’t have plans on those particular dates.

The bottom of the release/invite noted, “Writers must show credentials.” No problem, I thought. As a travel writer and blogger, when I am invited to resorts or to destinations I’m accustomed to telling PR folks where I can place stories (guaranteed on my own blogs) and where I might be able to pitch stories (other magazines and websites I have a freelance relationship with). This didn’t raise a huge flag with me.

I wrote back to the PR person inviting me to this event, “This sounds like an incredible opportunity! What more do you need from me?”

The Switch

She asked for statistics and demographics of the websites I co-own; I sent them and then didn’t hear anything for five days, so I followed up to confirm the trip was a go.

Turns out, as I should have gathered, the “exclusive invitation” was not an exclusive invitation at all. It was a call for interest for this particular press trip.

I was told that the trip did indeed garner a lot of interest from all those who received the “invite,” that my information was passed on to the ultimate decision makers at the resort, and that I did not make the cut.

The Teaching Moment

This ruffled my feathers, even though I should have recognized some warning signs regarding this invite. I decided to tell the PR person that I felt a bit duped – figuring this could be a learning experience for both of us.

Here’s what I wrote back to her:

“I don’t think we’ve worked together before, so I hope you don’t mind this constructive criticism.

1.) Perhaps in the future, consider calling the invite an ‘announcement’ or ‘invitation to show interest’ — not an ‘exclusive invitation.’ That was most definitely not exclusive, if you sent the information to more than the 3 people who could fill your slots.

2.) Perhaps in the future, find the 3 people you really want to have come, and invite them FIRST. If they can’t make it, continue moving down your list.”

I am accustomed to being asked to attend press trips or being invited to visit a resort because the PR folks have vetted me and they want me to attend an event or cover their property. I am MORE THAN HAPPY to share statistics, my outlets, etc. at any time. But I prefer not to be told I’m invited somewhere (with air) and then suddenly… not.

The Light Bulb Moment

And you know what happened? Instead of getting an angry response in return, I immediately received an email back from the PR person: she apologized, she said she appreciated my insight, and she admitted some “rookie mistakes.” I was thrilled that my constructive suggestions didn’t fall on deaf ears.

Now, before I get flamed for not appreciating this generous semi-invite/call for interest to begin with, I’d like Sheila’s Guide readers to know that I do feel extremely fortunate for all of the incredible travel opportunities that have come my way over the past couple of decades in the editorial industry. Trust me, I truly value (okay, delight in) all of the amazing trips I’ve taken – alone, with other travel writers and with my family – especially since I decided to focus on travel writing in the past five years. I absolutely adore my job as a travel writer, and I appreciate the perks that come with that job, namely free and discounted travel.

However, as I noted in my email back to the PR person, I also appreciate full transparency when I am offered such fabulous perks.

To me, this story of a press-trip-invite-gone-wrong ended well. I confirmed that being honest and, when needed, politely forthright with PR folks is the best way to conduct business. I’d like to think of my relationships with PR companies as collaborative endeavors – no “us vs. them” mentality – and encourage others in the industry to do the same.

Freelance travel writer Kara Williams is a member of ASJA, SATW and TBEX. The acronym-loving mom makes her home in the Colorado Rockies and blogs about all things travel- and spa-related at two websites she co-owns, TheVacationGals.com and TheSpaGals.com. Learn more about her and read clips of her recent work at KaraSWilliams.com. 

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Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city (or fair-sized town.)

The previous edition was hosted on Edutech Musings (my husband Chris’ teacher blog – thanks, Sweetie!) and the September 7 edition will be over on La Vie Francaise.

If you would like to host a future Carnival edition on your blog, please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in Europe

Loudun, France   Jason tells the odd story of 1634: Urbain Grandier, for the Loudon possessions posted at Executed Today.

Cities in the Americas

Columbus, Ohio, USA   Joe Vargo saves your morning with the Top Three Coffee Shops in Columbus at The Columbus Experience, saying, “Columbus Breakfast Blogger Nick Dekker saves visitors from hotel-lobby coffee with his top three picks for a cup of joe in the city.”

Vancouver, British Columbia, Canada   Sleep tight! Julie Ovenell-Carter presents Vancouver Hotels: Rosewood Hotel Georgia posted at WhyGo Canada, saying, “Classy is cool again and in the world of Canadian hospitality, no one does it better that the recently revamped Rosewood Hotel Georgia–home of Vancouver’s newest “it” restaurant, Hawksworth.”

Philadelphia, Pennsylvania, USA   jeri has cool photos of A wooden street in Philadelphia on touristmodern.

Atlanta, Georgia, USA   Trey presents art plus biology in Alex Grey Redefines Human Anatomy in Atlanta posted at Always ATL.

Portland, Oregon, USA   Kara Williams speeds up your travel with Willamette Jetboat Tours in Portland, Oregon posted at The Vacation Gals, saying, “We love this guest post from Jessica Spiegel about exciting jet boat rides in Portland, Oregon!”

Destin, Florida, USA   Heather Thomas wrote a guest post - Destin Florida One of top 25 destinations according to tripadvisor for Freelance Tourist: Travel Tips.

Rio de Janeiro, Brazil   Be careful out there. Katie Sorene wrote Rio Travelers BEWARE these 6 Common Dangers for the Tripbase blog, saying, “Safety tips for travelers to Rio de Janeiro. Heed this important advice to avoid being robbed, arrested or scammed in Rio.”

New Orleans, Louisiana, USA   Estella Gold makes you drool about Commander’s Palace; tuck in a napkin for …. In Which I Ride A Streetcar Named Delicious posted at One For The Road.

Lake Placid, New York, USA   Zhu finds Olympic glory in Lake Placid, NY State posted at Correr Es Mi Destino, saying, “We crossed the border at Prescott/Ogdensburg, stopped to have a look at the car show and kept driving West, on small scenic roads. Most sported yellow Amish buggy signs, warning motorists they could get stuck behind these vehicles for a while. I wouldn’t have minded, the road was very nice, bordered by corn fields and farms.”

Stevensville, Montana, USA   Tractor parades and other delights! Donna Hull writes about Traveling Slow in Small Town America on her Boomer travel blog My Itchy Travel Feet, saying, “The 99th Annual Creamery Picnic Parade in Stevensville, Montana introduces visitors to small town America. Tractors, horse groups, fire brigades, muscle cars – you can’t beat it.”

New York, New York, USA   Why a live, experienced guide like Stan O’Connor can save a tour despite insane traffic – Off-season and Off-route, or, “Tours Shouldn’t Be Given by CD-ROMs.” posted at The Green Guide’s Tour, saying, “The post highlights a long detour through Manhattan and the impromptu point-to-point touring that was necessitated by the detour.”

Paris, Texas, USA  A getaway without the jet lag!  Tui Cameron takes a Weekend Road Trip to Paris, Texas posted at Mental Mosaic, saying, “Paris is one of those rare American towns which resists looking like “Anytown, USA” by actively cultivating its charms. Plus, you’ve gotta love the Eiffel Tower replica, the Jesus in Cowboy Boots, and the beautiful marble fountain in the town square.”

Canton, Ohio, USA   The 25th US President gets his due, as Dominique King presents Discover something for everyone at the William McKinley Museum in Canton, Ohio posted at Midwest Guest, saying, “Dinosaurs? Star gazing? A vintage village? The William McKinley Presidential Library and Museum in Canton, Ohio, has so much more beyond presidential papers.”

That concludes this Carnival edition, and thank you for visiting.

Please submit your (ONE, non-spammy) blog post to the next edition of the Carnival of Cities using our carnival submission form.

Past posts and future hosts can be found on our blog carnival index page.

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!)