Tag Archives: blogging

Thoughts after 10 years of blogging

  “I should write a blog post about 10 years of blogging, but I’ll do it after I watch this basketball game.” That’s how I was thinking tonight about acknowledging a decade of publishing online. No careful marketing plan, no … Continue reading

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Content marketing for tourism sales

I’ve been doing more workshops lately about how tourism organization sales staffs can connect with meeting and event planners on social media, and this includes some discussion about content marketing through a meetings-focused, B2B blog in addition to their CVB, … Continue reading

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See the new blog layout? It’s sure not ’cause I planned it this way.

Yes, the blog looks different. That’s because I made a mess. This is what happens when you are trying to improve a blog’s loading speed (a site that is slow to load = bad, both for readers and for SEO.) … Continue reading

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How to get more traffic to your blog

Unless your blog is a completely noncommercial, hobbyist diary project, you may occasionally want someone to read it, look at your photos and watch your videos. Creating content is only the first step in online publishing; the next steps involve … Continue reading

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The 8 WordPress plugins that I recommend for your blog

The great thing about (powerful AND free) WordPress.org online publishing software is that you can customize it with plugins. The problem with this abundance of bloggy toys is that there are so many different ways to customize, you may go … Continue reading

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The ROI of social media: one woman’s proof

Here is a social media ROI (Return on Investment) case study with a sample group of one: me. This is what the dashboards, analytics and all that jazz have such a hard time showing you, but that doesn’t mean it … Continue reading

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A blogger is not always the droid you’re looking for

Some influential online communicators either don’t have a blog or it’s pretty dormant. Their channels are elsewhere. They might be big on Facebook, or very active on Twitter, or photo powerhouses on Flickr and Instagram, or busy with LinkedIn, but … Continue reading

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No one said it would be easy

Building our Tourism Currents social media training business has NOT been easy. To launch in 2009 in the teeth of a recession was, ah, character-building, but seeing our logo up there as an official sponsor of the TBEX (Travel Blog … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , | 2 Comments

Online, offline and the Berlin Wall

In one of those great moments when an online acquaintance suddenly appears in front of you offline, I was thrilled last week to meet the person who sent me this bit of the Berlin Wall. It was part of a … Continue reading

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NMX BlogWorld New York 2012 wrap-up: press trips, ROI, goofs and serious blogging

After a whirlwind week in Manhattan at the East Coast version of New Media Expo/NMX presented by BlogWorld (NMX is the new name for BlogWorld & New Media Expo) here are a few takeaways that you may find useful: ** … Continue reading

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