Sheila's Guide To The Good Stuff

Carnival ride at night (courtesy AcrylicArtist at Flickr CC)

Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city or fair-sized town.

We normally publish every other week, although my business travel caused a lot of delays in the last month. The next edition will be hosted on the Perceptive Travel blog.

If you would like to host a future Carnival edition on your blog, please contact me as the Carnival organizer:  Sheila “at” sheilascarborough “dot” com. You do need to register on the carnival administration website (it’s easy and free) to submit to this or any blog carnival.

Here’s more info and background about the Carnival of Cities blog carnival, and now….

Off we go!

Cities in the Americas

Las Vegas, Nevada, USA   Linda Mundy presents Las Vegas is a Great City! posted at Linda’s Las Vegas, saying, “My first post on a blog intended to highlight the hidden facets of Las Vegas and surrounding areas.”

Ottawa, Ontario, Canada   Zhu presents Skyline of Ottawa – By the River posted at Correr Es Mi Destino, saying, “Just like that, overnight, some­one switched the heat on and we went from freez­ing to sweat­ing. Or more exactly, from single-digit tem­per­a­tures to a balmy 27°C. Wel­come to Ottawa, where spring is a two-day tran­si­tion between win­ter and summer!”

Los Angeles, California, USA   Leslee Haralson presents The Wild, Wild West posted at Ready for Adventures, saying, “The city of Los Angeles has many museums, but the Gene Autry Museum of Western Heritage brings Hollywood and history together.”

Kailua-Kona, Hawaii, USA   Byteful Travel presents First Impressions of Hawai’i posted at Byteful Travel, saying, “Kona, Hawaii — Today is only my 4th day on the island, but I feel like I’ve been here much longer. In short, it has been magnificent. This island really does have a strange kind of magic to it, and I can easily say that in all my travels I have never been to such an incredible place. As I’ve learned, Hawaii is the only US State where myth has been woven into the very fabric of the culture itself, often with fascinating results.”

Manassas, Virginia, USA   I was personally awed. What Jennie Dean built in Manassas, Virginia will live forever is posted at Perceptive Travel Blog; the inspiring memorial to a woman who was born a slave, and built an entire educational campus through determination and persuasion.

Cities in Europe

Copenhagen, Denmark   lozula presents What the Segway? A tour through Copenhagen, posted at Finding the universe, saying, “Taking a Segway tour through Copenhagen”

(more…)

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Third in a blog post series for the get-revved-up week between Christmas and New Year’s.

Many people avidly read every one of marketer Seth Godin’s blog posts.

I think it’s mostly because they’re well-written and helpful, but part of the reason is that his posts are often quite short.

As in, a few sentences.

Most of them do not include a photo or video; they’re just plain ol’ text.

But….his readers know that he’ll be pithy, get to the point and not take up too much of their time.

(I won’t go into the fact that he does not allow comments on his posts, which is not how I prefer to blog.  He has his reasons, and it’s his blog, after all.)

Rev-up recommendation for you:

**  Go short more often in 2012.

—->>  Just a few interesting sentences can be a blog post for you, too. Try it one day in the first week of January 2012.

—->>  Make every other Facebook Page update a one-sentence declaration or question for a few days.

—->>  Twitter is MADE for pithy thoughts. In the early days of the service, we called an exactly 140 character tweet a “twoosh.”

—->>  Make your email newsletter unexpectedly short one month (and say that it is short, in your Subject line.) See what happens with the open/click rate. Does it improve?

—->>  Challenge yourself to shoot a 30-45 second video, or a fun Google Search Story or a short Animoto video out of photos you already have.

Can you think of any other ways to “go short?”

For more ideas on effective content creation, see Lesson Two of our Tourism Currents online course, Building a Home Base. It includes a video of our own blogging lessons learned.

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!) 

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Thank you, Mom.

Both my mother (a long-time journalist) and I are members of the AWC (Association for Women in Communications.)

This year, Mom noticed that there was a new category, Personal Blogs, in the Online Media section of AWC’s annual Clarion communications awards.

She encouraged me to enter this blog in competition for a Clarion.

Like a good Mom, she then followed up just before the deadline to ensure I’d entered. I’d totally forgotten, of course, and had to race off to the post office to mail in my paperwork.

So, it was pretty cool to attend the 2011 AWC National Conference in Tulsa with Mom last month, have her in the room when I spoke with Maria Henneberry about more effective webinars, and then turn around and win the Clarion for Sheila’s Guide.

Thank you to all of my readers for your support since I launched the blog in September 2008, and thanks, Mom, for always encouraging me to excel.

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!) 

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This is a combined post written with Troy Thompson of Travel2Dot0, my co-presenter at the excellent, wide-ranging eTourism Summit.

We spoke together about blogger outreach at the conference and here are a few of our follow-up thoughts….

Troy, on things to consider before working with a blogger

As part of my eTourism Summit schedule, one fateful session had me teamed with the America’s Blogger, Sheila Scarborough [ note from me - Troy says that this is like America's Team, but that I don't throw interceptions.  ] Never one to pass up an opportunity to express myself, nor is Sheila, we decided to take a couple of themes and thoughts from our presentation and through the magic of the internets, turn them into an article.

Sheila is covering relationships, I am covering evaluation. Two posts for the price of one.

How To: Evaluate and Select Bloggers

It was a popular question during our recent eTourism Summit presentation: How do I evaluate bloggers? Or, more specifically, how can I tell the good bloggers from the freeloaders?

An excellent question and one that everyone in the tourism space will eventually deal with. While the correct answer is based upon your needs and goals (sorry), I do have a few tips on how to evaluate and select the right blogger. Used in conjunction with other sources these tips should provide the foundation for your own blogger evaluation algorithm.

Google Analytics

Yeah, numbers. Start here. The numbers will not tell you a whole lot. Frankly, audience size should not be a top priority…quality over quantity, right?…but asking for Google Analytics will provide two clues about the blogger. 1) Are they willing to share statistics. And 2) do they have statistics. If the answer for either question is no, then you can move this candidate to the bottom of your list.

Klout

Ah, Klout. Half of you just cursed out loud, while the rest of you are frantically Googling the word Klout. The social ranking system has strong supporters and loud detractors, but it does provide another piece of your blogger evaluation puzzle. Check the score. Again, this is just a basic test. Klout of 5? Red flag. Klout of 54, continue the evaluation investigation.

Writing Style

Take the time to read the writer’s work, and not just the most recent post. The first post, the most popular most, a random post. Understand their perspective, writing style and technique. Does it fit with your brand, goals or campaign? Does the blogger tell a complete story. Do they use images, video and other content to complete the narrative. Is it a good story? Check, check, check…okay, let’s keep moving.

Being Social

Yes, we already looked at the Klout score, but that is not the end of the social investigation. Klout can be fooled. Look on the blog; are social network icons present? Are they active on Twitter, Facebook, YouTube, etc.? Do they promote their writing via these channels? Are they actively communicating…and, are readers communicating back? Are there comments on the blog posts? Does the blogger respond? How social are they? You want someone who will carry your message and story beyond a single web page. You are hiring a digital advocate for your brand. The question is, are they an advocate?

Network

Going a step beyond just being social, you need to know who they are social with. A bit selfish on your part, but hey, a comp [complimentary hotel] room is a comp room. Is the blogger talking with other bloggers? Are those bloggers or writers potential connections for another story about your destination? What about building their network. Is the blogger active in Twitter chats or Facebook groups? What about on Disqus? Is there an opportunity to not only benefit from the direct network of this blogger, but their indirect network as well? Yes. Perfect. Comp ‘em that room.

While our five tips are a great start, they are just that, a start. Your goals are likely different from a retail store, internet start-up or another destination and therefore your evaluation criteria should be different as well.

But, as long as you are researching against goals…and not looking for a quick Klout rating…the right blogger is just a tweet away.

Me, on growing a blogger network, or Dig Your Well Before You’re Thirsty

I can’t claim credit for the “dig your well” idea – it’s the title of a book by Harvey Mackay – but when it comes to building a network of online connections and resources, it is definitely true.

(Head over to Troy’s blog to read my unicorn blogger advice….)

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!) 

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Create once, use many times.

That’s the key to creating more content in less time, but here is what you must also do….think like a multi-platform, multimedia online publisher.

Here’s an example:

This morning, I was trying to get some itinerary ideas for an upcoming road trip in a state where I don’t have a lot of recent travel experience.

I go to the state tourism website, and there’s gobs of great stuff on there, including a section called Trails that should have given me what I wanted – highlighted places thematically grouped together, and then laid out on a map so I can visualize driving around to them.

Instead, when I drilled down, all I got was what I get way too often from tourism websites:  an alphabetical list of places.

Do you know how discouraging it is to see a list starting with “A” places – Aardvark Restaurant, Al’s Chicken Wings, etc. – and look at the bottom of the website and see that you’re on Page 1 of 10 of these listings?

Forget it.

So, without naming the site in question, I griped a bit from my personal account on Twitter. Theresa Overby from the Baton Rouge, Louisiana CVB (Convention and Visitors Bureau) saw my tweet and began asking me usability questions, in light of an upcoming re-do of their website.

How Did a Twitter Discussion Become Content?

We went back and forth, exchanging good ideas, and then I began to think like a publisher….”Where else online would this info be useful to people?”

In 30-40 minutes, I had posted:

1) On the Tourism Currents Twitter account, of course, where we talk about social media and tourism. I went to Twitter’s search engine, gathered the relevant tweets together in a search string, and captured the conversation. Then I took that link and tweeted it on Tourism Currents‘ stream.

2)  On Facebook. Since Facebook and Twitter people are their own communities and you can’t assume people are in both places, I then took the same link and published it as a status update on the Tourism Currents Facebook Page, making sure that I tagged the Visit Baton Rouge Facebook Page in the update, of course.

3)  In the blog post you’re reading right now, with the addition of a screenshot graphic edited in a super-basic way using the Print Screen function, pasting that into Paint and then cropping it the way I wanted it and saving as a JPEG. Boom. Done.

That’s how you get more use out of the content you create, including random Twitter conversations. It’s almost like getting more hours in the day.

That thought process of thinking like an online publisher also happens to be the latest Two Pages of Terrific download available in the Tourism Currents Store, if you want more where that came from (like 9 different ways to use one photo.)

How do you use your content in multiple ways? Let us know in the Comments!

(If you like this post, please consider subscribing to the blog via RSS feed or by email – the email signup box is on the right sidebar near the Search box. Thanks!) 

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Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city (or fair-sized town.)

Thanks to Best Family Travel Advice for hosting the previous edition, and we look forward to the next one on April 6, hosted by Travel with Teens and Tweens.

If you would like to host a future Carnival edition on your blog (May 18 and June 1 are still open) please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in the Americas

Savannah, Georgia, USA Kerry Dexter presents World comes to Savannah: Savannah Music Festival posted at Perceptive Travel Blog, saying, “17 days of concerts at the Savannah music festival reflect the city’s heritage as a musical crossroads.”

Cleveland, Ohio, USA Joe Vargo presents Ethnic Eats in Cleveland posted at DiscoveringOhio.  [a tourism blog; yay!]

Purcellville, Virginia, USA Jeremy Harvey presents A Wall at Sunset Hills Vineyard posted at VisitLoudounBlog.com, saying, “Thanks for considering using my post. Keep up the great work Sheila. I love reading your blog! Cheers.”   [a tourism blog; yay! And thanks, Jeremy.]

Vancouver, British Columbia, Canada Lindsay Dianne presents West Coast Awakening and Granville Island Market posted at The Urban Momtographer, saying, “Granville Island Public Market, Vancouver, BC, Canada.”

Brasilia, Brazil Carolyne Hall presents Brasilia, Brasil: Uma cidade moderna posted at Lady on a Roof, saying, “My trip to Brasilia, Brazil. ”

Seattle, Washington, USA Abi King presents Street Art In Seattle | The Best Cultural Travel & Adventure posted at Inside the Travel Lab, saying, “A funky look at Seattle’s less well-known street art.”

Hamilton, Ontario, Canada Kayla presents Whitehern Historic House Highlights posted at Adventures in Heritage, saying, “Review of going to a local historical museum in Hamilton, Ontario, Canada.”

Atlanta, Georgia, USA Nichole presents Four fun places in Atlanta to visit with your kids posted at Butterscotch Sundae.

Tampa, Florida, USA Nicole presents The Bricks of Ybor in Ybor City, Tampa, Florida posted at Arrows Sent Forth, saying, “The Bricks of Ybor is a great choice for dining with kids while visiting Tampa.”

(more…)

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Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city (or fair-sized town.)

The previous host was the Perceptive Travel blog and the next edition will again be hosted here on Sheila’s Guide on Wednesday, February 9.

If you’d like to host a future Carnival edition on your blog (February 23 and March 9 are open) please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in Europe

Orta San Giulio, Italy Donna Hull presents Baby Boomer Tips for Visiting Orta San Giulio, Italy posted at My Itchy Travel Feet, saying, “Outdoor cafes facing a lake that hosts a medieval island, walks through a park-like setting where chapels depict the life of St. Francis of Assisi through painted frescoes – you’ll find an un-touristy Italian paradise in Orta San Giulio.”

Istanbul, Turkey Nicole Elena Robertson presents Istanbul posted at Nicole Elena Robertson, saying, “Istanbul is a beautiful city, rich in history, and often overlooked by Western travelers. While researching my upcoming trip, I’ve gathered some stunning photos of Istanbul.”

Oslo, Norway Anne-Sophie Redisch presents Oslo – 10 Great Free Cultural Attractions posted at Sophie’s World, saying, “Oslo’s premier attraction is nature, and there are many, many ways to enjoy the great outdoors, free of charge. But it’s cold out these days. And not absolutely everyone loves skiing in sub-zero temperatures. So here are 10 favourite cultural attractions, less strenuous and completely free of charge.”

Leeds, Yorkshire, England Keith Kellett presents Winter at Roundhay Park posted at Travelrat’s Travels.

Amsterdam, the Netherlands r0dman presents Backpacking in Amsterdam posted at on the way to somewhere, saying, “We would just walk for a bit, then sit down and watch the thousands of people ride past on bicycles, families playing on the grass, dogs playing until they fight each other and then playing again, and all of the other things that happen when you take the time to sit and watch. It was relaxing, but it was interesting too.”

Rome, Italy Tim Freeman presents Weekend in Rome posted at Madrileño Americano, saying, “This blog post outlines my trip to Rome, Italy.”

Paris, France Robin Locker presents Go Organic in Paris posted at My Melange.

Cities in the Americas

Miami, Florida, USA Anna presents Meet my favourite city in the world posted at Anna’s Life and Mistakes, saying, “Miami…the unregrettable addiction”

Nashville, Tennessee, USA Nicole presents Finding my bliss at Blissdom in Nashville posted at Arrows Sent Forth, saying, “My memories of the atrium at the Opryland Hotel in Nashville and why I’m excited to visit again during the Blissdom conference.”

(more…)

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I don’t normally write a post about the launch of a new travel blog, but this one is different because the author is different.

Chris Brogan is well-known and respected in tech and social media circles for his books, his speaking skills and his consulting work with New Marketing Labs, but he has just embarked on a new gig….

A travel blog called Man on the Go.

So what? you say.

So he travels a lot, and he writes and shoots videos about the places he goes, where he stays and the travel gear he uses.

The unique Iron Horse Hotel in Milwaukee, for example.

So what? you say.

So he is also interested in how tourism organizations can connect with visitors using social media.

Here is an older blog post of his from a New Zealand trip – social media starter moves for tourism – which ties right into the social media training we do at Tourism Currents.

When a wired (and genuinely nice) guy like that starts a travel blog, you pay attention and connect.

Reach out and say hello if he’s in your town.

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Some days, the ideas come pouring out of your head and it’s hard to get them recorded fast enough.

Other days, not so much.

An editorial calendar can really help with “blogger’s block.”  It’s simply a calendar (looking forward through the next few weeks, at least) of which topic you’re going to write about on which day.

Sit down now and project through 2010 what you’ll want to write about and when, in very general terms. You know you’re going to do something related to July 4, 2010 if you’re located in the US, right?  Commonwealth nations will have something about Remembrance Day every year, and so on. Then, break it down by month and then week.

You can have a rolling schedule of “video post on Monday, highlight our latest package deal on Tuesday, photo of the week from our Flickr Group Pool on Wednesday,” etc. if that helps.

For those days when the creativity fountain is dribbling rather than gushing, here are some post ideas to help kick-start your keyboard:

1. Itineraries.  Give visitors eat-sleep-play itinerary ideas for your destination. Go hyper-focused and do specific ones for foodies, history buffs, families, adult couples, birders/nature lovers, sports fans, genealogists, photographers, geocaching fans, etc.  Do seasonally tailored ones for spring, summer, fall, winter.
2. Coming attractions, highlighted by using photos or video.  Yes, of course, talking about upcoming events is a no-brainer, but make it fresh. Use one WOW! photo or a fun, short (2-3 minute) video, with a link deeper into your blog or Web site for more info. Let the graphics sell the event without you pumping out marketing text.
3. “On this day in 1841 (or 1917 or 1969….)” You know what to do with this one, right? Short and sweet.  Make that history come alive.
4. Breakfast with/Lunch with/Dinner with one of your distinctive local eateries. Economic redevelopment bonus: feature one in your historic downtown. Include drool-worthy food photos, videos of the chef at work, photos of locals eating there. Bonus round two: put those same photos on your CVB Facebook Fan Page and tag some of the people in the photos.
5. Promotions and package deals.  Don’t overdo this, but it can’t hurt to remind people to check your site for exclusive deals and packages. A lot of people really have no idea what a CVB/DMO does and don’t think to check your site for offers (which is why I wrote this reminder post on my family travel blog.)
6. Answer a frequent visitor question.  You know the ones that you keep hearing over and over in your Visitor’s Center.  No, not “Do you have a bathroom?”  The other ones.
7. Introduce one of your frequent visitors.  Have them talk about why they love your destination or attraction, and why they keep returning. Bonus: shoot a video of them for your YouTube channel. Double bonus:  upload the video to your Facebook Fan Page and tag them in it. Of course, you’ll link back to their Web site or blog from your blog post, right? Right.
8. Create a custom, targeted Google Map (here’s how to do it plus more background info.)  Make one with fun spots to visit on a weekend in your town.  Consider one with all of your local microbreweries, or your antique shops, quilting places or bars with regular live music.  Create one with your ice cream shops and bakeries; call that one “Sugar Shacks.”     How about your coffee shops and inns with free WiFi;  that one’s called “Blogger’s Heavenly Spots.”
9. Explain how to use Twitter as a “Twisitor Center”, so visitors can ask you questions (sometimes by including a dedicated hashtag in their tweets.)  Need an update on the concept?  See this Twisitor Center site, and also how Abilene, TX or Kissimmee, FL or Portland, OR do it.
10. How does your community support the arts?  Profile a local glassblower, painter, potter, dancer or musician – photo and video opportunities abound.  Is there a special museum exhibit or gallery opening?  A concert with the new work of a local composer?  A book by a local author that has a setting you can talk about? What’s your town’s equivalent to what Midnight in the Garden of Good and Evil does for Savannah, GA?

Good tourism-related blogging is helpful information and story-telling that gives a sense of place.  Do what blogging thought leader Liz Strauss recommends: capture the irresistible ideas and tell your story.

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One of the world’s biggest and best tech conferences is South by Southwest Interactive (SXSWi) held every March in Austin, Texas.

I recommend it for anyone who wants to be immersed in the future of communications as it is happening right now.

Remember….Twitter was first truly introduced (hyped?) at SXSWi. Cutting edge shows up there first.

I spoke with fellow writer Pam Mandel at SXSWi 2009 about travel blogging; our panel was livestreamed on Qik by Todd Lucier and got some favorable coverage from UpTake, the Austin American-Statesman, attendees in the room and those watching the hashtag on Twitter.

This year, I proposed two different panels to be considered for inclusion in the conference schedule.

At SXSWi, response from the community-based Panel Picker voting public “….accounts for about 30% of the decision-making process for 2010 SXSW panel programming,” according to the SXSWi Frequently Asked Questions (FAQs.)

So, if you’re interested in my ideas, particularly if you might attend SXSWi, please register for free on the Panel Picker site and take a look at these possible panels (and any others that interest you….)

• Can They Buy Your Voice?  Blog Disclosure Ethics:  We’ll talk about “best practices” for disclosing sponsor help in a blog post and how companies can reach out to bloggers ethically with products and service demos, among other knotty questions. Will include a discussion of press trips.
• Drawing the Line Between Free and Paid: Are there some “rules of thumb” to know when it’s smart business to let one’s brain be picked for free, and when it’s smart to announce rate sheet fees? How can you turn the conversation from a free discussion to a paid consultation without being “that guy?”  Content DOES have value.

Thanks for your support, and hope to see you in Austin in March 2010.

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