Tag Archives: best practices

Best times to post on social media

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) There are a lot of blog posts and articles telling people about the “best” … Continue reading

Posted in Better Online Content series, Facebook, Twitter, Web Communications | Tagged , , , , , , , , , , , , , , , , | 2 Comments

4 travel ad QR code failures and how to fix them

Lots of tourism organizations spend money to be included in a print newspaper travel advertising insert. If you can prove that it works for your destination, more power to you, but all I ask is that you hold print to … Continue reading

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Social media is not hard: you talk about pie

Too many folks WAY over-complicate social media. As my Tourism Currents business partner Leslie McLellan says, “It’s NOT rocket science; it’s social.” The screenshot above is an enjoyable exchange on Twitter between me (who likes to visit OKC and tell … Continue reading

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Great tourism Facebook Pages: smaller towns show the way

For me, the most engaging and powerful Facebook Pages have a distinctive, friendly, human voice. They nurture their Page community, share all kinds of helpful information (plus the occasional just-for-fun item) and post often enough that I see them fairly … Continue reading

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Looking into a Twitter Wayback Machine

Of all the social media tool and channel options that bombard us daily, the most indispensable, cannot-live-without ones for me are my blogs….and Twitter. My good friend (since 1978!) and tech mentor Dwight Silverman, editor at the Houston Chronicle and … Continue reading

Posted in Twitter, Web Communications | Tagged , , , , , , , , , , | 4 Comments

Better online content – screenshots for slide presentations

(Part of the “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Presentations about social media and online publishing are a lot more effective if the audience … Continue reading

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I don’t have all day – give me itineraries

Hey, you. You there, at the CVB or DMO or Tourist Board. You know all about your town, right? Awesome, ’cause I’m new here and don’t have much time to see your coolest stuff. A tailored itinerary list with all … Continue reading

Posted in Blogs, Tourism Marketing on the Web, General, Travel Topics, Websites | Tagged , , , , , , , , , , , , , | 3 Comments

Does social media make sense for…? How to answer that for any industry

I hear this a lot: “My organization/association/industry doesn’t really use social media, but maybe we should. Can you come speak to our group about it?” When I hear that, it’s akin to waving a red cape in front of a … Continue reading

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How to be a digital concierge, from a high school student

This is a guest post by Chris Fancher, educator and speaker. He’s also my husband, and I thought his recent experience at a destination was worth sharing, so I pestered asked him to give me a writeup. Sometimes you just … Continue reading

Posted in Flickr and Photos, Meetings and Conferences, Twitter, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Sample rules for a LinkedIn Group

LinkedIn Groups could be a lot more valuable to their members if there weren’t so many jerks – or genuinely clueless people – showing up who only drop links to their own blog posts, or promote their own webinars. Call … Continue reading

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