Professional Speaker on Social Media, Tourism and Travel

Do you need a lively, fun person who can make sense of tech and social media, dive deep into topics with expert audiences, use plenty of examples for your specific industry, AND keep everyone laughing and interested in the process?

Sheila Scarborough speaks at Social Media Breakfast Austin (photo courtesy Callie Richmond).

You’ve found the right speaker to hire; I’d love to present at your next event.

In addition to my social media educational work at Tourism Currents, I speak and hold workshops, training sessions and webinars about the social web to a variety of audiences including journalists, tourism and economic development experts, public relations and marketing professionals, and Chambers of Commerce.

As a certified Navy Master Training Specialist, I’ve had many years of “podium time” covering topics from the most interesting to the, well, pretty doggone dull (but I make them interesting.)

There is a reason that I’m often scheduled as the luncheon or post-lunch speaker….I keep audiences awake and engaged!

When presenting, I prefer to go live to the web from my laptop to demonstrate tech and social media concepts, but I can also whip up the traditional slide deck and even (gasp!) speak quite comfortably without any audio/visual assistance at all.

Sample Topics

**  Get More Out of Your 24 Hours: Create More Content in Less Time —  Better content marketing with less time and effort, and how to get more posts out of your online content using video and photos.

Sheila Scarborough speaks at Hawaii Social Media Summit 2012 (courtesy Justin R. Dotson for Technology News Bytes TNB)

**  Social Media for B2B & Sales — Yes, social networking can absolutely result in sales leads. You need a strong LinkedIn presence, of course, but that is just a start. Meeting and event planners are on social; are you?

**  Social Photography — The power of images not only on your blog or Facebook, but also with Instagram and Pinterest, all driven by the ease of publishing from a mobile device.

**  Promoting Your Special Events and Festivals on the Social Web —  We’ll explore some innovative ways to promote special events online using tools like smart hashtags, Facebook Event pages, video, and mobile-friendly technology.

**  Protecting Your Online Reputation — How listening and responding (in a timely manner) to the social media discussions that matter can help your online reputation and image. Includes examples of great monitoring/responses.

**  The Great Equalizer: How the Social Web Helps Any Destination Play in the Big Time —  Intriguing stories of people and organizations who use social media to increase the vibrancy and visibility of their town/state.

Sheila Scarborough on mobile search at Heartland Byways 2014 (courtesy Kansas Dept of Wildlife, Parks and Tourism)

**  Hosting Wired Press Trips/Fam Tours —  Bloggers are a new kind of online publisher, and they can connect you with new audiences. A fam tour is still a great way to share your destination with them, but wired writers have some unusual needs and perspectives. Learning their digital ways can result in tons of instant coverage for your destination.

**  Finding Your Social Media Champions —  Oh, if only there were some people out there online (like bloggers) to help us spread the word….  Well, they are out there (they may be locals living right under your nose in your town) and they want to help. Find them, approach them in the right way and give them the tools they need.  I’ll show you how.

**  Outreach Beyond Travel Bloggers —  Food bloggers, crafters and quilters, history bloggers, pet bloggers; the web is powerful for connecting people with niche interests and they might love your town! Where to find them and how to interest them in your destination.

(Note: I occasionally partner with my Tourism Currents partner Leslie McLellan to present on tourism topics.)

Where I’ve Spoken

**  Keynote, Heartland Byways conference (plus a workshop) in Manhattan, Kansas.

**  Keynote, MITBCA (Malaysia International Tourism Bloggers Conference and Awards) in Kuala Lumpur, Malaysia.

** Keynote, Lehigh Valley Regional Tourism Annual Meeting (plus a workshop) in Allentown, PA.

**  Keynote and breakouts at three different Oklahoma Travel Industry Association annual conferences, in Tulsa, OK and Oklahoma City, OK, plus a LT Governor’s Summit in Sulphur, OK.

**  Led the two-day tourism track at the GCC (Gulf Cooperation Council) Government Social Media Summit, Dubai, United Arab Emirates.

**  Keynote and breakouts, two destination marketing summits for Visit Lake Placid and the Adirondacks in northern New York.

Sheila Scarborough speaking at SOBCon in Chicago (courtesy adrants at Flickr CC)

**  Panelist at DMAI (Destination Marketing Association International – now Destinations International) annual conference, on blogger outreach, in Las Vegas, NV.

**  Featured speaker for National Travel and Tourism Week for Visit Prince William County & Manassas CVB in Woodbridge, VA.

**  Featured speaker at ICTT India (International Conference on Travel Technology) in Kovalam, Kerala, India.

**  Breakfast keynote and a breakout session for the National Travel & Tourism Week tourism partner summit in Kenosha, Wisconsin.

**  Worked with the Tourism Currents team and the Webster City, Iowa Area Chamber of Commerce – workshop and webinar series to make the whole town and surrounding Hamilton County more social- and tourism-savvy.

**  Months-long project with the Tourism Currents team and Sarah T. Page Consulting on social media marketing training for the Texas Historical Commission’s 20 Texas state historic sites.

**  Year-long Tourism Currents social media education program for Wisconsin Main Street and their partners – online course, webinars, email mini-course.

**  Keynote and breakout session at Visit Pittsburgh’s Be Digital Pittsburgh Summit, Pittsburgh, PA.

**  Faculty instructor (four times) at Travel and Tourism College with TTIA (Texas Travel Industry Association) in Bastrop, TX.

**  Breakouts on finding online social media champions and influencers, Missouri Governor’s Conference on Tourism, Lake of the Ozarks, MO.

**  Breakout on social photography, Pure Michigan state tourism conference, Grand Rapids, MI.

**  Two panels at day-long Houston, Texas Tourism Summit.

**  Speaker for MarketingProfs virtual event, on what all marketers can learn from the tourism industry.

**  Breakout session, along with my Tourism Currents business partner Leslie McLellan, at the Signature Travel Network annual sales conference, Las Vegas, NV.

**  Breakouts at the Texas Downtown Association annual conference, Granbury, TX.

**  Two breakouts at the Heartland Byways conference for scenic byways and heritage highways, in Council Bluffs, IA.

**  Full day of custom training for Wisconsin Main Street partners, Kenosha, WI.

**  Breakout speaker at the Iowa Tourism Conference, Sioux City, IA.

**  All-day custom social media training, Huntsville-Madison County CVB, tourism partners, and the U.S. Space and Rocket Center in Huntsville, AL.

Sheila Scarborough speaks at ICTT India 2013 in Kovalam Kerala

**  All-day custom social media training for staff and partners, Lake Charles/Southwest Louisiana CVB.

**  Workshop for the city of Uvalde, TX Main Street staff and partners.

**  Half-day social media workshop for the city of Kemah, TX and their tourism partners.

**  Three panels (influencer marketing, Snapchat, and the “bleisure” traveler) at the Tempest & iDSS Tourism Academy in Philadelphia, PA and in Long Beach, CA.

**  Breakouts, Nebraska state tourism conference in North Platte, NE and the Wyoming state tourism conference in Cheyenne, WY.

**  Breakout and round table sessions two different years at the Simpleview Summit, Tucson, AZ.

**  All-day social media for tourism custom training, City of Granbury, TX.

**  Custom social media training workshops for Visit Philadelphia, the Oklahoma City, OK CVB, the Tyler, TX CVB, the Galveston, TX CVB, and Visit Kansas City, MO, plus partners.

**  Breakout speaker on social photography, Hawaii Social Media Summit, Honolulu, HI.

**  The 2010, 2011, 2013, and 2014 Symposium on Social Media in Tourism – SoMeT – in Loudoun County, VA, Tunica, MS, Huntsville, AL, and Nashville, TN.

**  Travel Blog Exchange (TBEX) travel blogging conferences in New York, Keystone, CO, Toronto, Cancun, and Bloomington, MN.

**   Texas Travel Industry Association (TTIA) annual Texas Travel Summits in Galveston, TX, and Corpus Christi, TX plus a custom webinar for them on content marketing and a LinkedIn presentation at one of their regional workshops.

**  Two breakout sessions for destinations, tour operators, and tour suppliers, Educational Travel Community conference, Boston, MA.

**   Webinar on blogger outreach, TIAK (Travel Industry Association of Kansas.)

Sheila Scarborough at Tourism track, BlogWorld and New Media Expo ((cc) Kenneth Yeung - www.snapfoc.us)

**  BlogWorld and New Media Expo 2010, Las Vegas NV and 2011, Los Angeles CA. My Tourism Currents business partner Becky McCray and I organized and ran BlogWorld’s first Tourism track.

**  South by Southwest Interactive (SXSWi) tech conference in Austin, TX.

**  E-Tourism Summit 2011, 2013, and 2016 in San Francisco, CA.

** Texas Coastal Bend Regional Tourism Council in Port Aransas, TX.

**  The SOBCon business and social media conference/think tank with Becky in Chicago, IL.

**  Texas Association of CVBs (Convention and Visitors Bureaus) annual conferences in Lubbock, Killeen, The Woodlands, and El Paso, TX.

**  Social Media Tulsa conference in Tulsa, OK (twice.)

Sheila Scarborough on Bravery at Creative Mornings Austin (sketchnote courtesy AmiDrawsTX on Tumblr)

**  Austin’s featured speaker for the worldwide Creative Mornings topic theme “Bravery.”

**  Keynote, Society of Government Meeting Professionals (SGMP) Lone Star Chapter in San Antonio, TX.

**  Red Carpet Country annual tourism conference (with Becky McCray) in Alva, OK.

**  Texas Festivals and Events Association (TFEA) annual conference in Houston, TX.

**  Texas Leadership Institute tourism seminar and the Governor’s Small Business Forum in Bastrop, TX.

SXSWi tech conference travel blogging panel, Sheila Scarborough's presentation (courtesy BJMcCray at Flickr CC)

**  Texas Conference for Women, Social Media Roundtable, Austin, TX.

**  International Bridge, Tunnel and Turnpike Association (IBTTA) training conference in Austin, TX.

**  BlogHer blogging conference, Chicago, IL.

**  TRAPS (Texas Recreation and Park Society) in Garland, TX.

**  Austin Women in Tech in Austin, TX.

Sheila Scarborough on working with travel bloggers at the 2013 Social Media Tourism Symposium panel in Huntsville AL (courtesy Think! Social Media)

**  PeopleFund (economic development) in Austin, TX.

**  InnoTech tech conference in Austin, TX.

**  Chambers of Commerce in Rockdale, Jewett, and Brownwood, TX.

**  Metropolitan Breakfast Club in Austin, TX.

**  Mass Communications Conference, Texas State University, San Marcos, TX.

**  Webinars for the Texas Travel Industry Association, Association for Women in Communications (AWC) National Headquarters, Destination Marketing Association International’s empowerMINT, Girlfriend’s Guide to the Business of Blogging and the UpTake travel site’s blogger network. The most popular one so far was No, You May NOT Pick My Brain.

**  Local panels for AWC Austin, Refresh Austin, Social Media Breakfast, the Writer’s League of Texas, RISE Austin, the Young Women’s Roundtable, Freelance Austin, Kingsland (TX) Genealogy Society and the University of Texas Undergraduate Writing Center.

Where I’m Going Next

**  (ongoing)  Educational webinar work with the National Scenic Byway Foundation; Tourism Currents is the Foundation’s preferred training partner.

**  Speaking at the Real Places heritage tourism conference in Austin, Texas.

**  Speaking with Tourism Currents business partner Leslie McLellan at the national Main Street Now conference in Kansas City, Missouri.

**  Opening and closing keynote, Midwest Byway Conference, Richmond, Indiana.



From Liz Strauss, online culture strategist, speaker and founder of SOBCon and Genius Shared:

“Sheila Scarborough lights up a room with information and personality. Can’t wait to be there when I know she’ll be speaking. Every time she delivers on her promise of fun, fast-paced, actionable content. I walk away inspired to start doing great things with my business.”

From Patrick Jones, Executive Director & CEO, International Bridge, Tunnel & Turnpike Association (IBTTA)

“Sheila Scarborough rocks! Great story teller. Relevant. Knows and cares about her audience.”

Social media for tourism workshop in Huntsville AL with Sheila Scarborough (courtesy Larkin Grant on Facebook)

From Julie Tereshchuk, editor, special features editor at austinwoman Magazine and Board of Directors member, Metropolitan Breakfast Club (“Austin’s premier speakers’ club since 1984”)

“In person, Sheila’s dynamism and sense of humor combine with her subject matter knowledge to make for a compelling speaker with a level of energy seen only amongst the best speakers and presenters.

In webinars, I’ve sat through many presentations feeling little empathy and connection with the speaker, particularly when they were just a disembodied voice on the end of a phone link. I had the opposite experience with Sheila Scarborough, who hit the perfect note in an online environment which demands a more nuanced set of skills than those of an in-person presentation.”

From Mary Jo Manzanares, Director of the TBEX travel blogging conference:

“It’s people like you who help us up our game in the education department.”

A tweet from from Kristi Carmon Huskey, Marketing Manager for the Huntsville-Madison County [Alabama] Convention and Visitors Bureau:

“Had a fabulous day with everyone getting our social on from the best teacher ever, @SheilaS. #SocialHSV”

From attendee surveys after a MarketingProfs webinar about what all marketers can learn from the tourism industry:

“Even though it centered around the tourism industry and I am in the financial industry, I walked away with great ideas. Nicely done!”

“This was one of the best presentations I’ve seen in the past couple of years; it was very thorough, and very useful.”

Sample Full Presentation Videos

SoMeT – Conference on Social Media for Tourism – “Anatomy of a Successful Tourism Blog Post”

Social Media Tulsa – “Best Hour of Learning You’ll Ever Spend: Twitter Chats”

 Creative Mornings national speaker series, Austin version – “Everyday Bravery”

Sample Presentation Slides

Presented at the 2015 Missouri Governor’s Conference on Tourism in Lake of the Ozarks, MO.

Speaker Rates

There’s a lot of secrecy about speaker rates, and it drives me crazy.  You should be able to figure out right away whether I fit your event budget or not.

***  My current rate for a 1 – 1.5 hour keynote is US$3500 plus expenses.

NOTE:   I often include a smaller one hour conference workshop in that fee, at no extra charge.  If I am going to spend time at your event, I might as well stay on my feet and keep talking!

***  For a small workshop (1 – 1.5 hours) and nothing else, I charge US$800 plus expenses.

***  For a half-day workshop (all morning or all afternoon) I charge US$1500 plus expenses.

***  For a full-day workshop (roughly 9-5) I charge US$3000/day plus expenses.

***  When my schedule permits, I like to hang around at conferences, perhaps attend a few other panels and be available in the hallways and at evening socials to answer questions that many are uncomfortable asking during my sessions.  If I request accommodations or a conference badge to do so, I’m not trying to “milk the system, ” I’m trying to add maximum value to your event.

I’m willing to negotiate on pricing if you are a nonprofit, educational or governmental organization, or are in my local Austin, Texas metro area.

Please contact me:  sheila@tourismcurrents.com

Screen shot of Sheila Scarborough's keynote while livestreamed at the Oklahoma Governor's Conference on Tourism (courtesy bjmccray at Flickr CC)