Category Archives: Video

Are you an event sponsor? Ideas for better print collateral and handouts

Although our Tourism Currents online learning community is a pretty new startup, we decided this month to sponsor an event for the first time. Now we’re in the “big leagues,” right?  :) It’s the Get Smart professional development conference run … Continue reading

Posted in Blogs, Flickr and Photos, Life-hacking and Tips for Better Living, LinkedIn, Meetings and Conferences, Tourism Currents, Travel Topics, Twitter, Video, Web Communications | Tagged , , , , , , , , , , , , , | 2 Comments

Social media marketing with a small festival or event budget

After I spoke at the TFEA (Texas Festivals and Events Association) annual conference this summer about using social media for special events, I wandered through their marketing award competition display area to get a sense of how members publicize their … Continue reading

Posted in Facebook, Video, Web Communications | Tagged , , , , , , , , , , , | 1 Comment

Tips for making a better Google Search Story video

Did you know that you can make your very own Search Story video like Google’s Parisian Love that played as an ad during the Super Bowl? They are a lot of fun, and it’s not hard at all.  Think of … Continue reading

Posted in Tourism Currents, Travel Topics, Video, Web Communications | Tagged , , , , , , , , , , , , , , | 1 Comment

Using social media to attract meetings and conferences to your town

It’s easy to see how social media and mobile devices have changed how meetings and conferences themselves are conducted (for more on that see Jeff Hurt’s Seven Tips to Make Your Conference Millennial-Friendly) but how about the idea of using … Continue reading

Posted in Blogs, Economic Development, Facebook, Flickr and Photos, LinkedIn, Meetings and Conferences, Twitter, Video, Web Communications | Tagged , , , , , , , , , , , , , , | 7 Comments

What about QR codes and video tags for tourism?

This is a video tag sort of QR code; you can point your smartphone’s camera to it and with the right app (usually a barcode reader but in this case the Microsoft Tag app) some sort of content will pop … Continue reading

Posted in Mobile, Video, Web Communications | Tagged , , , , , , , , , , , , , , | 6 Comments

Five quick ways to use social media for festivals and events

Are you responsible in some way for a festival or special event, and would like to get jump-started using social media to promote it? I always advise including social media as an integral part of your overall marketing plan, not … Continue reading

Posted in Facebook, Flickr and Photos, Mobile, Twitter, Video, Web Communications | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments

Social media crisis management: Florida beaches video in response to oil spill

Just released yesterday:  a 31 second video from Florida tourism that encourages visitors to check the Florida Live site for real-time updates on beach conditions (an example of using social media for crisis communications.) The gist is that there are … Continue reading

Posted in Video, Web Communications | Tagged , , , , , , , , , , , , , , , , , | 4 Comments

Getting started in video? Some SEO tips

You know I’m getting a bit more into video production for CVBs and tourism organizations, and I want to ensure that you understand how important it is to optimize your video content for SEO (Search Engine Optimization.) Great videos that … Continue reading

Posted in Video, Web Communications | Tagged , , , , , , , , , , , | 1 Comment