Category Archives: Video

How to use video in your marketing

I saw a question by a New England DMO (Destination Marketing Organization) in the LinkedIn Group “DMAI Convention and Visitors Bureau Network” about how to best use online video – they had a few ideas but wanted to ensure that … Continue reading

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Not-so-boring webinars: a guide

At the national conference for the AWC (Association for Women in Communications) I was excited to speak at a session with Maria Henneberry about creating and conducting online training through webinars. AWC organizes and runs a webinar series about a … Continue reading

Posted in Life-hacking and Tips for Better Living, Meetings and Conferences, Video, Web Communications | Tagged , , , , , , , , , , , , , , , | 3 Comments

No ordinary retweet: how to help content spread further online

When you publish to the web, always consider the best possible way to spread your content as widely as possible, and make that content easy for people to share. It does take more time up front, but increases the chances … Continue reading

Posted in Blogs, Meetings and Conferences, Tourism Currents, Twitter, Video, Web Communications | Tagged , , , , , , , , , , , , , | 7 Comments

Why a CVB should be on Twitter

In 60 seconds, Beth Conway from the St. Joseph, Missouri CVB – @StJoMo on Twitter – explains why Twitter is NOT about what she had for lunch…. (Here’s the direct link to Beth’s video on YouTube, and here’s the Tourism … Continue reading

Posted in Meetings and Conferences, Twitter, Video, Web Communications | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Destination marketing: you already know the hard part

On the first day of the South by Southwest Interactive (SXSWi) tech conference in Austin, I was part of a video interview project led by Nancy Spears and the genConnect team out of Colorado. Here are their thoughts on 10 … Continue reading

Posted in Meetings and Conferences, Tourism Currents, Tourism Marketing on the Web, General, Travel Topics, Video, Web Communications | Tagged , , , , , , , , | 1 Comment

Travel Post Friday: great Amtrekker tips on making better video

Although he couldn’t come in person to last year’s TBEX in New York (Travel Blog Exchange conference for travel bloggers – the sold-out 2011 TBEX is in Vancouver) I’ve never forgotten the “remote presentation” created by Brett the Amtrekker. He’s … Continue reading

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A social media launchpad for hotels, restaurants and others in hospitality

When someone asks me about social media in the hospitality industry, I usually mention the Roger Smith Hotel in New York, AJ Bombers restaurant in Milwaukee and the blog written by Hawaii-based Outrigger Hotels. Then I wish that I knew … Continue reading

Posted in Facebook, Flickr and Photos, Hospitality, Twitter, Video, Web Communications | Tagged , , , , , , , , , , , , , , , | 6 Comments

Insights from a CVB YouTube video channel

I was working with a tourism-related client recently about incorporating more video into their website and destination marketing. That inspired me to dig around in the Insights (analytics) section of the YouTube channel for another small CVB (Convention and Visitor’s … Continue reading

Posted in Video, Web Communications | Tagged , , , , , , , , , , , | 4 Comments

What are the important 2011 trends in social media for tourism and hospitality?

What should tourism and hospitality folks be paying particular attention to these days on the social Web? Where is the market moving and what are the trends? After our “Social Media 12 months from now” panel at Innotech Austin (thanks … Continue reading

Posted in Mobile, Video, Web Communications | Tagged , , , , , , , , , | 12 Comments