Category Archives: Video

A snapshot of Snapchat for tourism

My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post on here titled, Why … Continue reading

Posted in Mobile, Photos and Images, Tourism Marketing on the Web, Video, Web Communications | Tagged , , , , , , , , , , , | 2 Comments

The most important feature of my new phone

I’ve been limping along on a very old smartphone for a few years (a mid-range version of Gingerbread, for you Android OS geeks) but it was finally time to go into my T-Mobile store and retire the old gal. After … Continue reading

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How to increase the SEO and social media impact of video

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Let’s say you have a nice, short video of places to see and things to … Continue reading

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The ROI of social media: one woman’s proof

Here is a social media ROI (Return on Investment) case study with a sample group of one: me. This is what the dashboards, analytics and all that jazz have such a hard time showing you, but that doesn’t mean it … Continue reading

Posted in Blogs, Meetings and Conferences, Twitter, Video, Web Communications | Tagged , , , , , , , , | 4 Comments

Making a video from photos for the Comanche Nation: Quanah Parker exhibit

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’ve read S.C. Gwynne‘s excellent Empire of the Summer Moon: Quanah Parker and the … Continue reading

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One thing you can do today for better SEO

Need to do something right NOW to improve where your destination or attraction shows up in search engine results? Do this:  title, describe and tag your online photos and video. Why? Because particularly for Google, universal search brings back a … Continue reading

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Talking to Dell: how tech and social media can help tourism

After a thoroughly enjoyable day speaking and participating in Dell’s pre-SXSW Unconference for Small Business, I was asked at the after party why we at Tourism Currents feel so strongly that technology and social media can be helpful for tourism … Continue reading

Posted in Hospitality and Hotels, Meetings and Conferences, Tourism Currents, Tourism Marketing on the Web, Video, Web Communications, What This Blog's All About | Tagged , , , , , , , , , , , , , , , | Comments Off on Talking to Dell: how tech and social media can help tourism

How to pitch bloggers: one minute video at BlogWorld

A good pitch is timely, short, punchy and answers the question WIIFM (What’s In It For Me?) for the recipient. If this sounds familiar, it should. A good pitch to bloggers is very much like a good pitch to any media … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Video, Web Communications | Tagged , , , , , , , , , , , , , , , | 4 Comments