Category Archives: Twitter

A social media bio mistake that means no one can find you

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) This is a simple thing to check and fix on your Twitter and/or Facebook … Continue reading

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A hashtag for every day of the week

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’re a marketing communications person who wants to connect with new customers, guests, … Continue reading

Posted in Better Online Content series, Photos and Images, Tourism Marketing on the Web, Twitter, Web Communications | Tagged , , , , , , , , , , | 11 Comments

Twitter could be your most powerful social media tool

  Visitors these days turn to Twitter for interaction with travel brands, especially to get help with the airlines rather than sit on Hold with a call center. What does that mean for the tourism and hospitality industries? I think that … Continue reading

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Best times to post on social media

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) There are a lot of blog posts and articles telling people about the “best” … Continue reading

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What kind of blogger coverage is best for you?

It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a #blogchat on blogger outreach (#blogchat is one of the first and biggest regularly-scheduled chats … Continue reading

Posted in Blogs, Reaching out to bloggers and travel media, Twitter, Web Communications | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Social media is not hard: you talk about pie

Too many folks WAY over-complicate social media. As my Tourism Currents business partner Leslie McLellan says, “It’s NOT rocket science; it’s social.” The screenshot above is an enjoyable exchange on Twitter between me (who likes to visit OKC and tell … Continue reading

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Twitter chats for professional development, branding and marketing

One of my favorite ways to learn new things and network is through Twitter chats;  a bunch of people get on Twitter at the same time, use a single hashtag to tie the discussion together and spend about an hour … Continue reading

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The ROI of social media: one woman’s proof

Here is a social media ROI (Return on Investment) case study with a sample group of one: me. This is what the dashboards, analytics and all that jazz have such a hard time showing you, but that doesn’t mean it … Continue reading

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4 ways to connect with travel bloggers besides pitching them with email

Sure, those who want to get their destination, hotel or business in front of travel bloggers can email-bomb whichever ones have high Klout/social influence scores, or they can buy a list of blogger names from some company and email-bomb them … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Twitter | Tagged , , , , , , , , , , , , , , , , , | 7 Comments

Why social media autoposting is often a bad idea

This is what a Twitter stream looks like when Facebook updates are automatically shared as tweets (screenshot doctored to spare embarrassment.) Because of the 140 character limit on Twitter, most Facebook updates are too long, so they are cut off … Continue reading

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