Category Archives: Web Communications

A snapshot of Snapchat for tourism

My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post on here titled, Why … Continue reading

Posted in Mobile, Photos and Images, Tourism Marketing on the Web, Video, Web Communications | Tagged , , , , , , , , , , , | 2 Comments

A hashtag for every day of the week

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’re a marketing communications person who wants to connect with new customers, guests, … Continue reading

Posted in Better Online Content series, Photos and Images, Tourism Marketing on the Web, Twitter, Web Communications | Tagged , , , , , , , , , , | 11 Comments

LinkedIn vs Facebook ad campaign: a case study

  I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick … Continue reading

Posted in Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 4 Comments

Strong individually, strong collectively

One of my Tourism Currents business partner Leslie McLellan‘s favorite quotes is this one…. “It’s the CVB, Tourist Board, or Chamber’s job to get people to your town. It is YOUR job to get them through your door.” Leslie and … Continue reading

Posted in Economic Development, Facebook, Tourism Currents, Tourism Marketing on the Web | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Travel Post Friday: On the Air with King Biscuit Time

  (Disclosure – I was a guest of the Mississippi Delta Tourism Association on this trip, so my travel expenses were paid for.) “Is it okay to sit on these benches?” I asked. “Those are the $10 seats. You wanna … Continue reading

Posted in Internet radio and audio, Travel and Travel Media, Travel Post Friday | Tagged , , , , , , , , , , , , | 2 Comments

Content marketing for tourism sales

I’ve been doing more workshops lately about how tourism organization sales staffs can connect with meeting and event planners on social media, and this includes some discussion about content marketing through a meetings-focused, B2B blog in addition to their CVB, … Continue reading

Posted in Blogs, Meetings and Conferences, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , , , , , | Comments Off on Content marketing for tourism sales

Twitter could be your most powerful social media tool

  Visitors these days turn to Twitter for interaction with travel brands, especially to get help with the airlines rather than sit on Hold with a call center. What does that mean for the tourism and hospitality industries? I think that … Continue reading

Posted in Tourism Currents, Twitter, Web Communications | Tagged , , , , , , , , | 2 Comments

What is SXSW Interactive?

It is that time of year here in central Texas. Time for “South by.” SXSW. South by Southwest in Austin, Texas. “The thing that ate the month of March.” There are three parts to the SXSW festival – Interactive, Film, … Continue reading

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Travel media resources to share with your customers

While putting together a presentation for the ETC (Educational Travel Community) conference in Boston, I was asked by the organizers to create a list of 15 travel-related resource sites that tour operators, tour suppliers, alumni group travel organizers, and others … Continue reading

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What do the best destination marketers have in common?

When it comes to social media excellence, the best tourism marketers and DMOs (Destination Marketing Organizations) do certain things that are not necessarily driven by their size or budget. Destinations like Pure Michigan, Experience Columbus (Ohio,) Visit Philadelphia, Travel Oregon, etc. … Continue reading

Posted in Tourism Marketing on the Web, Web Communications | Tagged , , , , , | 2 Comments