Category Archives: Mobile

The most important feature of my new phone

I’ve been limping along on a very old smartphone for a few years (a mid-range version of Gingerbread, for you Android OS geeks) but it was finally time to go into my T-Mobile store and retire the old gal. After … Continue reading

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Why Snapchat? Because they’ll open it

I’m the last person to advocate chasing after shiny objects in social media. My first answer to the question, “Should my destination/attraction/hotel be on _____?” is always: “Is YOUR market there?” That’s why I hadn’t been paying much attention to … Continue reading

Posted in Mobile, Tourism Marketing on the Web, General, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

4 travel ad QR code failures and how to fix them

Lots of tourism organizations spend money to be included in a print newspaper travel advertising insert. If you can prove that it works for your destination, more power to you, but all I ask is that you hold print to … Continue reading

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Better online content: don’t forget audio

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) In the rush towards more visual content like photos and video, don’t forget about appealing … Continue reading

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How to find your locals on Instagram

While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV and radio media people – it’s also important to remember that social media influence goes … Continue reading

Posted in Flickr and Photos, Mobile, Reaching out to bloggers, Tourism Marketing on the Web, General, Travel Topics, Web Communications | Tagged , , , , , , , , , , , , , , , , , | 4 Comments

Before you get started on Instagram (or any social media) do this

Here’s a forum question that I saw recently from a smart but very busy destination marketing professional. Does it sound like your situation? Q: I am, I’m afraid, woefully slow on jumping on the Instagram bandwagon. How do I go … Continue reading

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Social photography and visual storytelling at Hawaii Social Media Summit

I know, tough gig when you have to go to Hawaii to speak, right? Thanks very much to Technology News Bytes for inviting me out to Honolulu for the Hawaii Social Media Summit; there was a diverse and interesting speaker … Continue reading

Posted in Flickr and Photos, Meetings and Conferences, Mobile, Web Communications | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Is mobile REALLY such a big doggone deal?

Get a smartphone if you don’t already have one. Like, NOW. Having access – in your purse or pocket – to the web, plus your entire social network, is the biggest game-changer since we decided that personal computers in every … Continue reading

Posted in Meetings and Conferences, Mobile, Web Communications | Tagged , , , , , , , , , , , , , | 2 Comments