Category Archives: LinkedIn

Social media for tour operators

Some of the best advice we’ve gotten from the SOBCon business conference was to think about the response email that is automatically sent when someone signs up for our Tourism Currents newsletter. Rather than the default “Thanks, you’re all set,” … Continue reading

Posted in Facebook, LinkedIn, Tourism Marketing on the Web, General | Tagged , , , , , , , , , , , , , | 2 Comments

4 tips to improve your CVB or DMO LinkedIn Company Page

It is your organization’s public storefront on the oldest and biggest social network for business, with over 277 million people in 200+ countries. It’s a LinkedIn Company Page, and too many of them are sad, pathetic, ignored bits of online … Continue reading

Posted in Hospitality, LinkedIn, Meetings and Conferences, Web Communications | Tagged , , , , , , , , , , , , , , , | 1 Comment

Trying LinkedIn Sponsored Posts

Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post … Continue reading

Posted in LinkedIn, Web Communications | Tagged , , , , , , , , , , , , , , , | 2 Comments

Sample rules for a LinkedIn Group

LinkedIn Groups could be a lot more valuable to their members if there weren’t so many jerks – or genuinely clueless people – showing up who only drop links to their own blog posts, or promote their own webinars. Call … Continue reading

Posted in LinkedIn, Web Communications | Tagged , , , , , , , , , , , , , | 12 Comments

A social media strategy framework that anyone can use

I recently went against my own rules about working for free, but the result was winning a contest, connecting with a probable client and confirming in my own head that getting started with any organization’s social media strategy is actually … Continue reading

Posted in Blogs, LinkedIn, Meetings and Conferences, Web Communications, What This Blog's All About | Tagged , , , , , , , , , | 10 Comments

Are you an event sponsor? Ideas for better print collateral and handouts

Although our Tourism Currents online learning community is a pretty new startup, we decided this month to sponsor an event for the first time. Now we’re in the “big leagues,” right?   It’s the Get Smart professional development conference run … Continue reading

Posted in Blogs, Flickr and Photos, Life-hacking and Tips for Better Living, LinkedIn, Meetings and Conferences, Tourism Currents, Travel Topics, Twitter, Video, Web Communications | Tagged , , , , , , , , , , , , , | 2 Comments

Using social media to attract meetings and conferences to your town

It’s easy to see how social media and mobile devices have changed how meetings and conferences themselves are conducted (for more on that see Jeff Hurt’s Seven Tips to Make Your Conference Millennial-Friendly) but how about the idea of using … Continue reading

Posted in Blogs, Economic Development, Facebook, Flickr and Photos, LinkedIn, Meetings and Conferences, Twitter, Video, Web Communications | Tagged , , , , , , , , , , , , , , | 7 Comments

Ideas for a travel and tourism Web site overhaul

There’s a lot of action going on right now in my Travel 2.0 LinkedIn Group. One of the members (Mike Huber, working with a commercial Arizona travel company not affiliated with the Arizona Office of Tourism ) asked this question … Continue reading

Posted in LinkedIn, Tourism Marketing on the Web, General, Travel Topics, Web Communications, Websites | Tagged , , , , , , , , , , , , , , | 5 Comments