Archive for the ‘Blogs’ Category

Carnival of Cities for 19 October 2011

Wednesday, October 19th, 2011

Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city (or fair-sized town.)

The previous Carnival edition was hosted by the Perceptive Travel Blog and we will return to PT Blog on November 2.

If you would like to host a future Carnival edition on your blog, please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in Africa

Nairobi, Kenya   Pam Mandel presents This is Not About a Taxi Driver posted at Nerd’s Eye View, saying, “Overwhelmed by Nairobi, traveler Pam Mandel opts out of adventure and goes for the beaten path tourist sites. She’s not the least bit sorry.”

Cities in the Americas

Ko Olina, Oahu, Hawaii, USA   Jennifer Miner presents What Will Happen to the Ihilani Resort and Spa? posted at The Vacation Gals, saying, “Now that Disney has opened the Aulani, what will happen to the JW Marriott Resort & Spa right next door in Ko Olina, Oahu?”

Tunica, Mississippi, USA   Lisa Konupka presents Celebrate Fall with Delta Day on October 29 posted at Down the Road in Tunica MS Blog.

Phoenix, Arizona, USA   Nina Simmons presents Fall Festivals in Phoenix posted at The Hot Sheet saying, “If this doesn’t work, I would be happy to submit another post. Thank you for the opportunity!”

Ottawa, Ontario, Canada   Zhu presents Night Owls posted at Correr Es Mi Destino, saying, “Dur­ing sum­mer, days are long and sun­set is late, so I’m rarely down­town Ottawa after night falls. But as days are becom­ing shorter, I decided to go hunt for night shots while the weather is still nice. Last Sat­ur­day was one of these days. It was in the mid-twenties and I left home around 7 p.m. to roam the down­town core with my cam­era. Half of the city had the same idea—by Sep­tem­ber, we are all clutch­ing at the last bits of summer.”

(more…)

Finding the unicorns, um, I mean bloggers

Friday, October 7th, 2011

Building a Vultee Vengeance dive bomber circa 1939 (courtesy Library of Congress on Flickr Commons)This is a combined post written with Troy Thompson of Travel2Dot0, my co-presenter at the excellent, wide-ranging eTourism Summit.

We spoke together about blogger outreach at the conference and here are a few of our follow-up thoughts….

Troy, on things to consider before working with a blogger

As part of my eTourism Summit schedule, one fateful session had me teamed with the America’s Blogger, Sheila Scarborough [ note from me - Troy says that this is like America's Team, but that I don't throw interceptions. :)  ] Never one to pass up an opportunity to express myself, nor is Sheila, we decided to take a couple of themes and thoughts from our presentation and through the magic of the internets, turn them into an article.

Sheila is covering relationships, I am covering evaluation. Two posts for the price of one.

How To: Evaluate and Select Bloggers

It was a popular question during our recent eTourism Summit presentation: How do I evaluate bloggers? Or, more specifically, how can I tell the good bloggers from the freeloaders?

An excellent question and one that everyone in the tourism space will eventually deal with. While the correct answer is based upon your needs and goals (sorry), I do have a few tips on how to evaluate and select the right blogger. Used in conjunction with other sources these tips should provide the foundation for your own blogger evaluation algorithm.

Google Analytics

Yeah, numbers. Start here. The numbers will not tell you a whole lot. Frankly, audience size should not be a top priority…quality over quantity, right?…but asking for Google Analytics will provide two clues about the blogger. 1) Are they willing to share statistics. And 2) do they have statistics. If the answer for either question is no, then you can move this candidate to the bottom of your list.

Klout

Ah, Klout. Half of you just cursed out loud, while the rest of you are frantically Googling the word Klout. The social ranking system has strong supporters and loud detractors, but it does provide another piece of your blogger evaluation puzzle. Check the score. Again, this is just a basic test. Klout of 5? Red flag. Klout of 54, continue the evaluation investigation.

Writing Style

Take the time to read the writer’s work, and not just the most recent post. The first post, the most popular most, a random post. Understand their perspective, writing style and technique. Does it fit with your brand, goals or campaign? Does the blogger tell a complete story. Do they use images, video and other content to complete the narrative. Is it a good story? Check, check, check…okay, let’s keep moving.

Being Social

Yes, we already looked at the Klout score, but that is not the end of the social investigation. Klout can be fooled. Look on the blog; are social network icons present? Are they active on Twitter, Facebook, YouTube, etc.? Do they promote their writing via these channels? Are they actively communicating…and, are readers communicating back? Are there comments on the blog posts? Does the blogger respond? How social are they? You want someone who will carry your message and story beyond a single web page. You are hiring a digital advocate for your brand. The question is, are they an advocate?

Network

Going a step beyond just being social, you need to know who they are social with. A bit selfish on your part, but hey, a comp [complimentary hotel] room is a comp room. Is the blogger talking with other bloggers? Are those bloggers or writers potential connections for another story about your destination? What about building their network. Is the blogger active in Twitter chats or Facebook groups? What about on Disqus? Is there an opportunity to not only benefit from the direct network of this blogger, but their indirect network as well? Yes. Perfect. Comp ‘em that room.

While our five tips are a great start, they are just that, a start. Your goals are likely different from a retail store, internet start-up or another destination and therefore your evaluation criteria should be different as well.

But, as long as you are researching against goals…and not looking for a quick Klout rating…the right blogger is just a tweet away.

Me, on growing a blogger network, or Dig Your Well Before You’re Thirsty

I can’t claim credit for the “dig your well” idea – it’s the title of a book by Harvey Mackay – but when it comes to building a network of online connections and resources, it is definitely true.

(Head over to Troy’s blog to read my unicorn blogger advice….)

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More content in less time

Wednesday, October 5th, 2011

Screenshot of twitter convo with T Overby on itinerariesCreate once, use many times.

That’s the key to creating more content in less time, but here is what you must also do….think like a multi-platform, multimedia online publisher.

Here’s an example:

This morning, I was trying to get some itinerary ideas for an upcoming road trip in a state where I don’t have a lot of recent travel experience.

I go to the state tourism website, and there’s gobs of great stuff on there, including a section called Trails that should have given me what I wanted – highlighted places thematically grouped together, and then laid out on a map so I can visualize driving around to them.

Instead, when I drilled down, all I got was what I get way too often from tourism websites:  an alphabetical list of places.

Do you know how discouraging it is to see a list starting with “A” places – Aardvark Restaurant, Al’s Chicken Wings, etc. – and look at the bottom of the website and see that you’re on Page 1 of 10 of these listings?

Forget it.

So, without naming the site in question, I griped a bit from my personal account on Twitter. Theresa Overby from the Baton Rouge, Louisiana CVB (Convention and Visitors Bureau) saw my tweet and began asking me usability questions, in light of an upcoming re-do of their website.

How Did a Twitter Discussion Become Content?

We went back and forth, exchanging good ideas, and then I began to think like a publisher….”Where else online would this info be useful to people?”

In 30-40 minutes, I had posted:

1) On the Tourism Currents Twitter account, of course, where we talk about social media and tourism. I went to Twitter’s search engine, gathered the relevant tweets together in a search string, and captured the conversation. Then I took that link and tweeted it on Tourism Currents‘ stream.

2)  On Facebook. Since Facebook and Twitter people are their own communities and you can’t assume people are in both places, I then took the same link and published it as a status update on the Tourism Currents Facebook Page, making sure that I tagged the Visit Baton Rouge Facebook Page in the update, of course.

3)  In the blog post you’re reading right now, with the addition of a screenshot graphic edited in a super-basic way using the Print Screen function, pasting that into Paint and then cropping it the way I wanted it and saving as a JPEG. Boom. Done.

That’s how you get more use out of the content you create, including random Twitter conversations. It’s almost like getting more hours in the day.

That thought process of thinking like an online publisher also happens to be the latest Two Pages of Terrific download available in the Tourism Currents Store, if you want more where that came from (like 9 different ways to use one photo.)

How do you use your content in multiple ways? Let us know in the Comments!

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Taking a Google licking but still ticking

Thursday, September 15th, 2011

Remain calm. Meditation near Traverse City, Michigan (courtesy Icrontic.com at Flickr CC)Thought for the day….

As many of you know, I’ve been dealing with the nasty WordPress Pharma hack here on Sheila’s Guide (don’t worry, it’s safe for your computer or mobile device to be here; the hack only messes with this blog’s search engine results.)

After running after it for weeks and weeks, I’ve called in some more help, but this is not keeping me up at night. At all. I mean, I DO care and it IS embarrassing to have pharmaceutical results come up as the title of my Speaker page, but I’m not frantic.

Why?

Because my analytics data shows me the multiple ways that people find my content other than search engines.

There are lots from people coming to the homepage URL directly, through referral links, Twitter traffic is big for me, occasionally StumbleUpon (especially Stumbles on the recent press trip “exclusive” guest post,) there’s Facebook of course, LinkedIn spikes sometimes, the blog URL is in my email signature/on my business cards/in every online profile I fill out, and then there are my loyal RSS and email subscribers.

This blog doesn’t have a huge subscriber list, but the important thing is that they care enough to have my posts come to their email IN box, which for most people is a busy, crowded place with a lot of things demanding attention. It is nice to be welcomed there, so yesterday I went over and took a look at my email and RSS subscriber data in Feedburner, just to gaze delightedly at the names of the people who support me like that.

I even sent a quick follow-up personal note to several who were listed as “Unverified” – they’d signed up to get my posts, but never completed the final confirmation of their email subscription. Sure, it was only a few people, but every single one of them means something to me and I want to retain them as readers.

Their interest has staying power in a way that random drop-ins from search engines does not.

Until the hacking mess, I’d never truly appreciated in my gut how important it is to vary the means by which people find your content. Search engine optimization (SEO) is important, of course, but the Google basket is not the only place for your eggs.

How many different ways do people find your content?

Have you thought about how you can best nurture and grow those channels?

Please leave a reply in the comments below – and thank you!

*** Credit for post title goes to the old Timex watch ad – “Takes a licking but keeps on ticking.”

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Hacking problems

Wednesday, September 14th, 2011

Some of you may have noticed lately that while search engines can find my posts, the titles for some of them are for those famous pharmaceuticals like Viagra and company.

Yes, although I keep everything updated security-wise, I was hit by the WordPress Pharma Hack.

It won’t hurt your computer if you come here, but it sure messes up my SEO (Search Engine Optimization.)  I don’t live and die for SEO, but it would be great if people could find my content when they’re searching for information on things that I’ve written about.

There are a number of things that must be done to fix the Pharma Hack, but it is really difficult to completely kill AND prevent re-infection.

Meantime, it’s safe to be here, but if you see weird search results for this blog, you’ll know why.

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Dangling the velvet rope for press trip and fam tour invites

Tuesday, September 13th, 2011

Velvet ropes (courtesy Sam Breach at Flickr CC)

Want to know how NOT to invite writers to your press trip or fam (familiarization) tour?  This guest post by Kara S. Williams will lay it out for you….

The Bait

A couple of weeks ago, I received an email with the subject line, “An Exclusive Invitation to [resort & spa] FAM.” The body of the email was in press release form, and the lack of personal salutation should have tipped me off immediately to its lack of exclusivity. Still, I read the words “Exclusive Invitation” again in the headline and soaked up details about the press trip in the subhead: “Including airfare, lodging, ground transport and most meals for 3 qualified journalists.” A small group with airfare included? Sign me up!

I checked the itinerary – spa treatment! special dinner! – and figured that the short trip would fit beautifully into my fall schedule: not too much time away from my family and I didn’t have plans on those particular dates.

The bottom of the release/invite noted, “Writers must show credentials.” No problem, I thought. As a travel writer and blogger, when I am invited to resorts or to destinations I’m accustomed to telling PR folks where I can place stories (guaranteed on my own blogs) and where I might be able to pitch stories (other magazines and websites I have a freelance relationship with). This didn’t raise a huge flag with me.

I wrote back to the PR person inviting me to this event, “This sounds like an incredible opportunity! What more do you need from me?”

The Switch

She asked for statistics and demographics of the websites I co-own; I sent them and then didn’t hear anything for five days, so I followed up to confirm the trip was a go.

Turns out, as I should have gathered, the “exclusive invitation” was not an exclusive invitation at all. It was a call for interest for this particular press trip.

I was told that the trip did indeed garner a lot of interest from all those who received the “invite,” that my information was passed on to the ultimate decision makers at the resort, and that I did not make the cut.

The Teaching Moment

This ruffled my feathers, even though I should have recognized some warning signs regarding this invite. I decided to tell the PR person that I felt a bit duped – figuring this could be a learning experience for both of us.

Here’s what I wrote back to her:

“I don’t think we’ve worked together before, so I hope you don’t mind this constructive criticism.

1.) Perhaps in the future, consider calling the invite an ‘announcement’ or ‘invitation to show interest’ — not an ‘exclusive invitation.’ That was most definitely not exclusive, if you sent the information to more than the 3 people who could fill your slots.

2.) Perhaps in the future, find the 3 people you really want to have come, and invite them FIRST. If they can’t make it, continue moving down your list.”

I am accustomed to being asked to attend press trips or being invited to visit a resort because the PR folks have vetted me and they want me to attend an event or cover their property. I am MORE THAN HAPPY to share statistics, my outlets, etc. at any time. But I prefer not to be told I’m invited somewhere (with air) and then suddenly… not.

The Light Bulb Moment

And you know what happened? Instead of getting an angry response in return, I immediately received an email back from the PR person: she apologized, she said she appreciated my insight, and she admitted some “rookie mistakes.” I was thrilled that my constructive suggestions didn’t fall on deaf ears.

Now, before I get flamed for not appreciating this generous semi-invite/call for interest to begin with, I’d like Sheila’s Guide readers to know that I do feel extremely fortunate for all of the incredible travel opportunities that have come my way over the past couple of decades in the editorial industry. Trust me, I truly value (okay, delight in) all of the amazing trips I’ve taken – alone, with other travel writers and with my family – especially since I decided to focus on travel writing in the past five years. I absolutely adore my job as a travel writer, and I appreciate the perks that come with that job, namely free and discounted travel.

However, as I noted in my email back to the PR person, I also appreciate full transparency when I am offered such fabulous perks.

To me, this story of a press-trip-invite-gone-wrong ended well. I confirmed that being honest and, when needed, politely forthright with PR folks is the best way to conduct business. I’d like to think of my relationships with PR companies as collaborative endeavors – no “us vs. them” mentality – and encourage others in the industry to do the same.

Freelance travel writer Kara Williams is a member of ASJA, SATW and TBEX. The acronym-loving mom makes her home in the Colorado Rockies and blogs about all things travel- and spa-related at two websites she co-owns, TheVacationGals.com and TheSpaGals.com. Learn more about her and read clips of her recent work at KaraSWilliams.com

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The secret sauce for invites to press trips or fam tours

Friday, August 26th, 2011

Secret sauces from the Southern Hot Wing Festival (courtesy ilovememphis on Flickr CC)If you are a blogger, here is how you develop a professional reputation to catch the eye of tourism and hospitality organizations that offer press trips and fam (familiarization) tours….

Start in your own town.

Yes, start with the assets right under your nose.

Not coincidentally, this is precisely the sort of advice that new writers get when they ask how to get published in the big national print glossies/magazines – “Get something in your local publications and newspapers before you get the big head about your stuff belonging in the New York Times.”

What was my first big break in a national magazine? When National Geographic Traveler accepted my article proposal about a historic highway that was only a few miles from my Florida home.

I watch with some bemusement as newish bloggers wonder aloud in Facebook Groups and at conferences about how to get invited on press trips (which are work, not play, and come with their own drawbacks and requirements) and then when I ask the person if he or she has approached tourism assets in their backyard, they usually have not.

So here it is, bloggers:  reach out to your own local CVB (Convention and Visitor’s Bureau) or Tourist Office – town, regional and/or state or province – and see if they’d be interested in a “Like a Local” series on your blog, for example. The same thing might work with a nearby heritage highway or wine, microbrewery or quilt trail.  Even pet bloggers could do a series for their CVB on dog parks and leash-free play areas; visitors to your destination need that information if they travel with pets.

Don’t sit passively by the phone or in your email IN box, waiting for things to magically happen. Craft a proposal about why someone’s support of your travels might be beneficial to them, and pitch it. Your town’s CVB may not even know you exist. Pick up the phone or even go by the Visitor’s Center in person. You have a big advantage over a stranger, especially if they’ve never worked with a blogger before.

Starting out, you won’t get and don’t need press trips to far-flung places. Build a base first: experience, content and reliability. Demonstrate your chops in Des Moines before worrying about Rio de Janeiro.

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Carnival of Cities for 24 August 2011

Wednesday, August 24th, 2011

Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city (or fair-sized town.)

The previous edition was hosted on Edutech Musings (my husband Chris’ teacher blog – thanks, Sweetie!) and the September 7 edition will be over on La Vie Francaise.

If you would like to host a future Carnival edition on your blog, please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in Europe

Loudun, France   Jason tells the odd story of 1634: Urbain Grandier, for the Loudon possessions posted at Executed Today.

Cities in the Americas

Columbus, Ohio, USA   Joe Vargo saves your morning with the Top Three Coffee Shops in Columbus at The Columbus Experience, saying, “Columbus Breakfast Blogger Nick Dekker saves visitors from hotel-lobby coffee with his top three picks for a cup of joe in the city.”

Vancouver, British Columbia, Canada   Sleep tight! Julie Ovenell-Carter presents Vancouver Hotels: Rosewood Hotel Georgia posted at WhyGo Canada, saying, “Classy is cool again and in the world of Canadian hospitality, no one does it better that the recently revamped Rosewood Hotel Georgia–home of Vancouver’s newest “it” restaurant, Hawksworth.”

Philadelphia, Pennsylvania, USA   jeri has cool photos of A wooden street in Philadelphia on touristmodern.

Atlanta, Georgia, USA   Trey presents art plus biology in Alex Grey Redefines Human Anatomy in Atlanta posted at Always ATL.

Portland, Oregon, USA   Kara Williams speeds up your travel with Willamette Jetboat Tours in Portland, Oregon posted at The Vacation Gals, saying, “We love this guest post from Jessica Spiegel about exciting jet boat rides in Portland, Oregon!”

Destin, Florida, USA   Heather Thomas wrote a guest post - Destin Florida One of top 25 destinations according to tripadvisor for Freelance Tourist: Travel Tips.

Rio de Janeiro, Brazil   Be careful out there. Katie Sorene wrote Rio Travelers BEWARE these 6 Common Dangers for the Tripbase blog, saying, “Safety tips for travelers to Rio de Janeiro. Heed this important advice to avoid being robbed, arrested or scammed in Rio.”

New Orleans, Louisiana, USA   Estella Gold makes you drool about Commander’s Palace; tuck in a napkin for …. In Which I Ride A Streetcar Named Delicious posted at One For The Road.

Lake Placid, New York, USA   Zhu finds Olympic glory in Lake Placid, NY State posted at Correr Es Mi Destino, saying, “We crossed the border at Prescott/Ogdensburg, stopped to have a look at the car show and kept driving West, on small scenic roads. Most sported yellow Amish buggy signs, warning motorists they could get stuck behind these vehicles for a while. I wouldn’t have minded, the road was very nice, bordered by corn fields and farms.”

Stevensville, Montana, USA   Tractor parades and other delights! Donna Hull writes about Traveling Slow in Small Town America on her Boomer travel blog My Itchy Travel Feet, saying, “The 99th Annual Creamery Picnic Parade in Stevensville, Montana introduces visitors to small town America. Tractors, horse groups, fire brigades, muscle cars – you can’t beat it.”

New York, New York, USA   Why a live, experienced guide like Stan O’Connor can save a tour despite insane traffic – Off-season and Off-route, or, “Tours Shouldn’t Be Given by CD-ROMs.” posted at The Green Guide’s Tour, saying, “The post highlights a long detour through Manhattan and the impromptu point-to-point touring that was necessitated by the detour.”

Paris, Texas, USA  A getaway without the jet lag!  Tui Cameron takes a Weekend Road Trip to Paris, Texas posted at Mental Mosaic, saying, “Paris is one of those rare American towns which resists looking like “Anytown, USA” by actively cultivating its charms. Plus, you’ve gotta love the Eiffel Tower replica, the Jesus in Cowboy Boots, and the beautiful marble fountain in the town square.”

Canton, Ohio, USA   The 25th US President gets his due, as Dominique King presents Discover something for everyone at the William McKinley Museum in Canton, Ohio posted at Midwest Guest, saying, “Dinosaurs? Star gazing? A vintage village? The William McKinley Presidential Library and Museum in Canton, Ohio, has so much more beyond presidential papers.”

That concludes this Carnival edition, and thank you for visiting.

Please submit your (ONE, non-spammy) blog post to the next edition of the Carnival of Cities using our carnival submission form.

Past posts and future hosts can be found on our blog carnival index page.

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No ordinary retweet: how to help content spread further online

Tuesday, August 2nd, 2011

Swarm (courtesy 3n at Flickr CC)When you publish to the web, always consider the best possible way to spread your content as widely as possible, and make that content easy for people to share.

It does take more time up front, but increases the chances that more people will see the stuff that is important to you. Yes, even a simple retweet (republishing someone’s tweet in your own Twitter stream) counts as online content, and deserves thoughtful consideration.

Rewire your head to think this way, and your social communications efforts will go further.

How?  Here ‘s an example….

My longtime travel writer friend, Minnesota-based Leif Pettersen, is a talented juggler (he’s also talented at making omelets and quaffing Strongbow hard cider, but let’s not get distracted here.)

So, I see a tweet of his – he’s @LeifPettersen on Twitter – talking about his video from the 2011 International Jugglers’ Association Festival that he just attended. The link he used went back to his own blog post, with the video embedded there, but I decided to do some tweaking before I helped send it down the digital road.

The specific URL matters

I went to get the permalink URL of the actual video uploaded on Leif’s YouTube channel. You can get there from any YouTube video embed box – look at the bottom right of the box and mouse over the YouTube logo. It will say “Watch on YouTube.” Click through to go there.

Pros: I want to tweet the YouTube URL because I and many of my followers use TweetDeck or Hootsuite dashboards for Twitter, and a YouTube URL opens right in the dashboard for viewing rather than forcing another tab to open in a browser. That way, people are more likely to click Play and watch Leif’s video right at that moment.

Cons:  Leif would probably prefer Twitter traffic to be driven to his blog to watch the video. Understandable, but I’m mostly interested in maximum people finding out about him (because he’s a great guy) so my priority is to make the video as easy as possible to watch.

ABC – Always Be Connecting

As long as I’m on Leif’s YouTube channel getting the URL for the juggling video, I confirm that I’m subscribed to his channel myself, I click the “thumbs up” icon to Like his video, and I can also mark it as a Favorite.

Every little bit helps give his content more visibility in search engines, and the Likes and Favorites are also reflected in the Recent Activity section of my Sheila Scarborough YouTube channel, similar to updates that show up in news feeds on Facebook and LinkedIn.

Pros: More love for Leif’s content. Increases chances that he’ll buy me a Strongbow when we visit in person.

Cons: None that I can see.

Who else needs a nudge?

Back over on Twitter, I’m ready to tweet about Leif and the jugglers, but first, I want to capture more attention by including possibly related Twitter handles. Who else can I lead to his Twitter profile and video?

Let’s see, is the International Jugglers’ Association on Twitter as well? You bet; they’re @IntJugglersAssn and I want to ensure they know about Leif’s video if they don’t already. One of the best ways to do that is to include their Twitter name, which they will see I’ve done when they check their Twitter account for mentions. In a perfect world, they’ll retweet Leif’s link as well (and say thanks to him.)

My tweet ultimately looked like this:

“Juggle THIS!  Things fly in this video from @IntJugglersAssn festival  http://youtu.be/zKxPTFgML1I  by @LeifPettersen”

Bonus points – was there a juggling festival hashtag that people might be following? I’d have worked that in, too. There was none that I could find in this case.

More bonus pointsSend it out from another account? My business partner Becky McCray and I also tweet as @TourismCurrents. Our customers – tourism organizations – spend a lot of time trying to attract festivals, meetings and special events. Maybe they would be interested in this big juggler bash.

I hunted down the Twitter handle for the city that hosted the 2011 festival – Rochester, Minnesota – and sent out an additional, separate tweet as @TourismCurrents that included the Twitter handle of the Rochester CVB (Convention and Visitors Bureau.)

It looked like this:

“What fun @RahRahRochester CVB must have had hosting this juggling event!  http://youtu.be/zKxPTFgML1I  via @LeifPettersen”

Pros:  Same content, tailored slightly differently, went out from two different Twitter accounts. A few thousand more people have a chance to see Leif’s video, and the Rochester CVB gets a shout-out.

Cons:   Many of the same people follow me both as @SheilaS and @TourismCurrents. I don’t want to overload their streams with too much duplicate or close-to-duplicate content, so I try to put a minimum of 10 minutes or more between similar tweets that go from both accounts.

Why bother with all this?

A few minutes of thought – a little extra research and digging – over the course of the almost four years that I’ve been on Twitter….well, the extra efforts add up in reach and impact.

All you’re doing is pausing to think, “Who else should know about this content, and what is the best way to get their attention?”

It’s the persistent, relentless mindset needed for winning a marathon. If you’re in the communications game for the long haul, you’ve got to play it that way.

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Carnival of Cities for 29 June 2011

Wednesday, June 29th, 2011

Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city (or fair-sized town.)

The previous edition was hosted on June 15 by Stark County, Ohio News and Views and the July 13 edition will be over at the Perceptive Travel Blog.

If you would like to host a future Carnival edition on your blog please contact me at Sheila “at” sheilascarborough “dot” com. Thanks!

Off we go….

Cities in Europe

Paris, France Mary Jo Manzanares presents A Different View of Paris: Going Underground posted at The Traveler’s Way, saying, “Get over the “ick” factor and take a look at Paris from down below.”

Kiev, Ukraine Anne-Sophie Redisch presents What to do in Kiev posted at Sophie’s World, saying, “What first springs to mind when you hear the name Kiev? Capital of the Ukraine? You’re right, of course. Some might think of the 1986 Chernobyl disaster, one of the worst nuclear accidents in history. If pop culture is your thing, Kiev might mean the venue of the 2005 Eurovision Song Contest. Into politics? Then, perhaps the Orange Revolution of 2004?”

York, England Mike Sowden presents York – Foundations posted at Fevered Mutterings, saying, “There’s one rule you should always follow when dining out in York, England, and it’s this: *look up*.”

Barcelona, Spain Marc Fav presents Barcelona – - – A Dream posted at Marc Fav.

Cities in the Americas

Seattle, Washington, USA Rachel Center presents The happiest place on earth posted at Balance and Blueberries, saying, “This blogger fell in love with Seattle in the short 24 hours she was there. Read the recap of the sights!”

Portland, Maine, USA Jason presents 1790: Thomas Bird, the first federal execution under the U.S. constitution posted at Executed Today, saying, “Notable local history in Portland, Maine.”

San Francisco, California, USA Matthew Hyde presents Sittin’ on the Dock of the Bay (some memories of San Francisco) posted at Geeks Shall Inherit the Earth.

Staunton, Virginia, USA I wrote a short Travel Post Friday entry on this blog, about a snazzy Presidential Pierce-Arrow: Woodrow Wilson’s car is the cat’s pajamas.

Los Angeles, California, USA Zhu presents The Rich L.A. posted at Correr Es Mi Destino, saying, “I was curious to see the other side of L.A, the glamorous one. So far, I wasn’t too impressed: houses looked nice but nothing out of the ordinary. I certainly couldn’t picture all these movie stars and socialites living here, in Korea Town or in Little Armenia.”

Houston, Texas, USA Sarah V. presents Making the Most of 24 Hours in Houston posted at Wandering Off, saying, “A quick trip to Houston where we enjoyed everything from butterflies to Byzantine frescoes.”

Pensacola, Florida, USA Jennifer presents Three Days in Pensacola with Your Family posted at Two Kids and a Map.

Seattle, Washington, USA Amy @ The Q Family presents Seattle With Kids: Hand-On Fun For Family @ Pacific Science Center posted at The Q Family Adventures Travel Blog.

New York, New York, USA Mary T presents Explore New York City’s High Line Linear Park posted at Travel With Teens and Tweens, saying, “As part of a multi-day high school field trip to New York City our teenage son took a walk on the City’s High Line linear park on a picture perfect spring day.”

Santa Monica, California, USA Simpsonsparadox presents SCVNGR posted at Simpson’s Paradox.

Cities in the Middle East

Manama, Bahrain Travelrat presents The Camel Farm posted at Travelrat’s Travels, saying, “Shortly after this visit, it all kicked off in Bahrain. I hope things are back to normal soon, and the camel farm survives!”

That concludes this Carnival edition, and thank you for visiting.

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Past posts and future hosts can be found on our blog carnival index page.