Category Archives: Reaching out to bloggers and travel media

What kind of blogger coverage is best for you?

It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a #blogchat on blogger outreach (#blogchat is one of the first and biggest regularly-scheduled chats … Continue reading

Posted in Blogs, Reaching out to bloggers and travel media, Twitter, Web Communications | Tagged , , , , , , , , , , , , , , , , | 2 Comments

How to find your locals on Instagram

While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes … Continue reading

Posted in Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

Not saying something negative is still saying something

This comment in a Facebook Group is why I worry about objective coverage from press trips and fam tours: Travel blogger: “We had a AWFUL stay at a well-known place. I told the PR person that I could write about … Continue reading

Posted in Blogs, Hospitality and Hotels, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications | Tagged , , , , , , , , | 9 Comments

My thoughts on the TBEX 2013 travel blogging conference

My relationship with the TBEX travel blogging conference dates from the second one in New York (kind of a pickup ball game with a little over 100 people in an NYU theater in Greenwich Village, where I spoke on a … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , | 5 Comments

How to find travel bloggers? Go where they hang out, online and off

To find travel bloggers (or any niche group) you need to go where they are, both on- and offline hangout spots. Of course, don’t be that annoying, sales-y, pushy person once you get there, but I digress…. Since I started … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , , | 3 Comments

You can bring clean water to Haiti through Passports with Purpose 2012

How often as a traveler have you gone to a country where you were warned not to drink the water, not to swallow any when you brush your teeth and not to get any in your mouth as you shower? … Continue reading

Posted in Blogs, Economic Development, Hospitality and Hotels, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications | Tagged , , , , , , , , , , , , , , , , | 1 Comment

4 ways to connect with travel bloggers besides pitching them with email

Sure, those who want to get their destination, hotel or business in front of travel bloggers can email-bomb whichever ones have high Klout/social influence scores, or they can buy a list of blogger names from some company and email-bomb them … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Twitter | Tagged , , , , , , , , , , , , , , , , , | 7 Comments

No one said it would be easy

Building our Tourism Currents social media training business has NOT been easy. To launch in 2009 in the teeth of a recession was, ah, character-building, but seeing our logo up there as an official sponsor of the TBEX (Travel Blog … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , | 2 Comments

Online, offline and the Berlin Wall

In one of those great moments when an online acquaintance suddenly appears in front of you offline, I was thrilled last week to meet the person who sent me this bit of the Berlin Wall. It was part of a … Continue reading

Posted in Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , | Comments Off on Online, offline and the Berlin Wall

How I know you’re full of it about ROI

I’m getting cranky about how some folks misuse the acronym ROI (Return on Investment) particularly with regard to the ROI of social media and bloggers. ROI is a mathematical formula, with results usually expressed as a percentage. Nothing more, nothing less. … Continue reading

Posted in Blogs, Reaching out to bloggers and travel media, Web Communications | Tagged , , , , , , , , , , , , , , | 6 Comments