Category Archives: Tourism Currents

Facebook Interest Lists are going away

  Boy, I hate just stumbling without warning on the demise of a favorite feature…. I was a big fan of setting up Facebook Interest Lists of the Pages run by Tourism Currents clients and prospective clients. Such lists meant … Continue reading

Posted in Facebook, Tourism Currents, Web Communications | Tagged , , , , , , , , , | 46 Comments

LinkedIn vs Facebook ad campaign: a case study

  I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick … Continue reading

Posted in Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 4 Comments

Strong individually, strong collectively

One of my Tourism Currents business partner Leslie McLellan‘s favorite quotes is this one…. “It’s the CVB, Tourist Board, or Chamber’s job to get people to your town. It is YOUR job to get them through your door.” Leslie and … Continue reading

Posted in Economic Development, Facebook, Tourism Currents, Tourism Marketing on the Web | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Twitter could be your most powerful social media tool

  Visitors these days turn to Twitter for interaction with travel brands, especially to get help with the airlinesĀ rather than sit on Hold with a call center. What does that mean for the tourism and hospitality industries? I think that … Continue reading

Posted in Tourism Currents, Twitter, Web Communications | Tagged , , , , , , , , | 2 Comments

Social media success is a Jedi mind trick

It’s all in your mind! After messing around with blogs and social media since early 2006 – a mere newbie to many of my geek friends – I had a major lightbulb moment while talking marketing and sales with my … Continue reading

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Twist the prism

I kept getting stuck. I would review, poke around in and scroll through while updating and grooming the different modules, but I couldn’t see what I was looking for…missing parts, parts that needed to be moved, parts that didn’t fit … Continue reading

Posted in Life-hacking and Tips for Better Living, Tourism Currents | Tagged , , , , , , , , | Comments Off on Twist the prism

How to find travel bloggers? Go where they hang out, online and off

To find travel bloggers (or any niche group) you need to go where they are, both on- and offline hangout spots. Of course, don’t be that annoying, sales-y, pushy person once you get there, but I digress…. Since I started … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Experimenting with a Megabus, Amtrak and Greyhound trip

It’s like Planes, Trains and Automobiles except that the autos are buses instead. Now that Midwestern favorite Megabus has some routes in Texas, I’ve decided to try it out this week on a trip to Tulsa, Oklahoma to attend an … Continue reading

Posted in Tourism Currents, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

No one said it would be easy

Building our Tourism Currents social media training business has NOT been easy. To launch in 2009 in the teeth of a recession was, ah, character-building, but seeing our logo up there as an official sponsor of the TBEX (Travel Blog … Continue reading

Posted in Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media | Tagged , , , , , , , , , , , , , , , | 2 Comments