Author Archives: Sheila Scarborough

About Sheila Scarborough

I'm a writer and speaker specializing in tourism, travel, and social media. Co-founder of Tourism Currents (training in social media for tourism) and the Perceptive Travel Blog.

The 2 things you must do for online marketing

What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? … Continue reading

Posted in Economic Development, Facebook, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 4 Comments

A snapshot of Snapchat for tourism

My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post on here titled, Why … Continue reading

Posted in Mobile, Photos and Images, Tourism Marketing on the Web, Video, Web Communications | Tagged , , , , , , , , , , , | 2 Comments

Thoughts after 10 years of blogging

  “I should write a blog post about 10 years of blogging, but I’ll do it after I watch this basketball game.” That’s how I was thinking tonight about acknowledging a decade of publishing online. No careful marketing plan, no … Continue reading

Posted in What This Blog's All About | Tagged , , , , , , , , , , , | 6 Comments

A hashtag for every day of the week

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’re a marketing communications person who wants to connect with new customers, guests, … Continue reading

Posted in Better Online Content series, Photos and Images, Tourism Marketing on the Web, Twitter, Web Communications | Tagged , , , , , , , , , , | 11 Comments

LinkedIn vs Facebook ad campaign: a case study

  I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick … Continue reading

Posted in Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 4 Comments

Strong individually, strong collectively

One of my Tourism Currents business partner Leslie McLellan‘s favorite quotes is this one…. “It’s the CVB, Tourist Board, or Chamber’s job to get people to your town. It is YOUR job to get them through your door.” Leslie and … Continue reading

Posted in Economic Development, Facebook, Tourism Currents, Tourism Marketing on the Web | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Travel Post Friday: On the Air with King Biscuit Time

  (Disclosure – I was a guest of the Mississippi Delta Tourism Association on this trip, so my travel expenses were paid for.) “Is it okay to sit on these benches?” I asked. “Those are the $10 seats. You wanna … Continue reading

Posted in Internet radio and audio, Travel and Travel Media, Travel Post Friday | Tagged , , , , , , , , , , , , | 2 Comments

Content marketing for tourism sales

I’ve been doing more workshops lately about how tourism organization sales staffs can connect with meeting and event planners on social media, and this includes some discussion about content marketing through a meetings-focused, B2B blog in addition to their CVB, … Continue reading

Posted in Blogs, Meetings and Conferences, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , , , , , | Comments Off on Content marketing for tourism sales

Twitter could be your most powerful social media tool

  Visitors these days turn to Twitter for interaction with travel brands, especially to get help with the airlines rather than sit on Hold with a call center. What does that mean for the tourism and hospitality industries? I think that … Continue reading

Posted in Tourism Currents, Twitter, Web Communications | Tagged , , , , , , , , | 2 Comments

Making the cultural arts work for your community

Although there are examples and case studies about how the arts can revitalize a town, you probably have anecdotal evidence from your own experiences, too. What is often the first step to a downtown renewal? Artists and creative types move … Continue reading

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