Author Archives: Sheila Scarborough

About Sheila Scarborough

I'm a writer and speaker specializing in tourism, travel and social media. Co-founder of Tourism Currents (training in social media for tourism) and the Perceptive Travel Blog.

What even momentary Email Inbox Zero can teach you

It’s a running battle for all of us, trying to quell the email beast. All the best email management advice I’ve read can be summed up thusly: Stop the flow from coming in at all. Mercilessly unsubscribe from emails you … Continue reading

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How to take 360 photos for Facebook using your phone

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) For a more immersive online visual experience, you’ll be glad to know that it’s … Continue reading

Posted in Better Online Content series, Facebook, Photos and Images, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , | Leave a comment

Travel Post Friday: a guide to travel gift guides

Holiday gift-giving was a lot easier when my Navy ships went on six-month deployments. I’d do leisurely shopping for gifts in ports across Asia or Europe or the Middle East (depending upon where the ship was deployed and how much … Continue reading

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Facebook Interest Lists are going away

  Boy, I hate just stumbling without warning on the demise of a favorite feature…. I was a big fan of setting up Facebook Interest Lists of the Pages run by Tourism Currents clients and prospective clients. Such lists meant … Continue reading

Posted in Facebook, Tourism Currents, Web Communications | Tagged , , , , , , , , , | 44 Comments

This is how hotels and tourism folks screw up social media

I’m in a big city for a conference. My original hotel plans for my last night in this city fell through – a local college football game drove up prices in my preferred area to insane levels that I would … Continue reading

Posted in Hospitality and Hotels, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , | 7 Comments

The 2 things you must do for online marketing

What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? … Continue reading

Posted in Economic Development, Facebook, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 4 Comments

A snapshot of Snapchat for tourism

My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post on here titled, Why … Continue reading

Posted in Mobile, Photos and Images, Tourism Marketing on the Web, Video, Web Communications | Tagged , , , , , , , , , , , | 2 Comments

Thoughts after 10 years of blogging

  “I should write a blog post about 10 years of blogging, but I’ll do it after I watch this basketball game.” That’s how I was thinking tonight about acknowledging a decade of publishing online. No careful marketing plan, no … Continue reading

Posted in What This Blog's All About | Tagged , , , , , , , , , , , | 6 Comments