Author Archives: Sheila Scarborough

About Sheila Scarborough

I'm a writer and speaker specializing in tourism, travel and social media. Co-founder of Tourism Currents (training in social media for tourism) and the Perceptive Travel Blog.

How to take 360 photos for Facebook using your phone

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) For a more immersive online visual experience, you’ll be glad to know that it’s … Continue reading

Posted in Better Online Content series, Facebook, Photos and Images, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , | Leave a comment

Travel Post Friday: a guide to travel gift guides

Holiday gift-giving was a lot easier when my Navy ships went on six-month deployments. I’d do leisurely shopping for gifts in ports across Asia or Europe or the Middle East (depending upon where the ship was deployed and how much … Continue reading

Posted in Travel and Travel Media, Travel Post Friday | Tagged , , , , , , , | Leave a comment

Facebook Interest Lists are going away

  Boy, I hate just stumbling without warning on the demise of a favorite feature…. I was a big fan of setting up Facebook Interest Lists of the Pages run by Tourism Currents clients and prospective clients. Such lists meant … Continue reading

Posted in Facebook, Tourism Currents, Web Communications | Tagged , , , , , , , , , | 43 Comments

This is how hotels and tourism folks screw up social media

I’m in a big city for a conference. My original hotel plans for my last night in this city fell through – a local college football game drove up prices in my preferred area to insane levels that I would … Continue reading

Posted in Hospitality and Hotels, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , | 5 Comments

The 2 things you must do for online marketing

What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? … Continue reading

Posted in Economic Development, Facebook, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 4 Comments

A snapshot of Snapchat for tourism

My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post on here titled, Why … Continue reading

Posted in Mobile, Photos and Images, Tourism Marketing on the Web, Video, Web Communications | Tagged , , , , , , , , , , , | 2 Comments

Thoughts after 10 years of blogging

  “I should write a blog post about 10 years of blogging, but I’ll do it after I watch this basketball game.” That’s how I was thinking tonight about acknowledging a decade of publishing online. No careful marketing plan, no … Continue reading

Posted in What This Blog's All About | Tagged , , , , , , , , , , , | 6 Comments

A hashtag for every day of the week

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’re a marketing communications person who wants to connect with new customers, guests, … Continue reading

Posted in Better Online Content series, Photos and Images, Tourism Marketing on the Web, Twitter, Web Communications | Tagged , , , , , , , , , , | 11 Comments

LinkedIn vs Facebook ad campaign: a case study

  I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick … Continue reading

Posted in Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications | Tagged , , , , , , , , , , , , | 4 Comments