Author Archives: Sheila Scarborough

What do the best destination marketers have in common?

When it comes to social media excellence, the best tourism marketers and DMOs (Destination Marketing Organizations) do certain things that are not necessarily driven by their size or budget. Destinations like Pure Michigan, Experience Columbus (Ohio,) Visit Philadelphia, Travel Oregon, etc. … Continue reading

Posted in Tourism Marketing on the Web, Web Communications | Tagged , , , , , | 2 Comments

Best times to post on social media

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) There are a lot of blog posts and articles telling people about the “best” … Continue reading

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Social media for tour operators

(Update March 2015 – we expanded on this topic in our latest Tourism Currents newsletter and blog post, Social Media Marketing for Group Tour Operators.) Some of the best advice we’ve gotten from the SOBCon business conference was to think … Continue reading

Posted in Facebook, LinkedIn, Tourism Marketing on the Web | Tagged , , , , , , , , , , , , , | 2 Comments

Travel Post Friday: the closer to the ocean, the better. For the ions, you know.

If I can walk out onto a balcony, hear waves crashing and smell that salty smell, I’m a happy hotel/house guest. Really, what else would you expect from a formerly seagoing Navy woman? My husband Chris Fancher told me when … Continue reading

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The most important feature of my new phone

I’ve been limping along on a very old smartphone for a few years (a mid-range version of Gingerbread, for you Android OS geeks) but it was finally time to go into my T-Mobile store and retire the old gal. After … Continue reading

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Carnival of Cities for 16 March 2014

Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city or fair-sized town. Submissions have been rather thin … Continue reading

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4 tips to improve your CVB or DMO LinkedIn Company Page

It is your organization’s public storefront on the oldest and biggest social network for business, with over 277 million people in 200+ countries. It’s a LinkedIn Company Page, and too many of them are sad, pathetic, ignored bits of online … Continue reading

Posted in Hospitality and Hotels, LinkedIn, Meetings and Conferences, Web Communications | Tagged , , , , , , , , , , , , , , , | 1 Comment

Everyday bravery for everyone

This was one of those presentations that becomes a turning point in one’s speaking career. It was different from almost anything else I’d done before, I enjoyed the experience even more than I thought I would, and it gave me … Continue reading

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Trying LinkedIn Sponsored Posts

Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post … Continue reading

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